This is short information on itc and it's inner core

2. - IRSHAD SHAIKH AND REHAN
HISTORY
 PRODUCT MIX
 4PS OF ITC
 SHARE/PERFOMANCE/STATUS
 PLC (PRODUCT LIFE CYCLE)
 FUTURE PROSPECTS
INDIAN TOBACCO COMPANY

3. HISTORY OF ITC LTD
 ITC was incorporated on Aug 24,1910 under the name of
Imperial Tobacco Company of India ltd. & then changed to
Indian Tobacco Company LTD.
 From Sept 18, 2001, company’s name has effectively
become ITC Ltd.
 Sanjeev Puri being the CEO of ITC
 Products- Cigarettes, Hotels, Apparels, paper, FMCG, etc.

4. EVOLUTION OF ITC
1910
Imperial
Tobacco
Company
1975
Hotel Industry
with ITC
welcome Group
Hotel Chola
1979
Paperboar
d
Business
2000
Stationery
Lifestyle Retailing
Information
Technology
2003-05
Food Industry
Personal Care

5. PRODUCT MIX
 A Product Mix is the set of all products and items a
particular seller offers a sale.
 A product mix has certain width, length, depth and
consistency.
 The width of a product mix refers to how many different
product lines the company carries.
 The length of a product mix refers to the total number of
items in the mix.
 The depth of a product mix refers to how many variants are
offered for each product in the line.
 The consistency of the product mix describes how closely
related the various products lines are in the end use.

6. PRODUCT MIX OF ITC
FMCG Hospitality Paperboard
Business
Packagin
g
Agri
business
ITC
Cigarettes&
Cigars
Hotels Coated
boards
Card
Board
Agri
commodities
Info-
tech
Foods Branded
Accomodatio
n
Graphic
Boards
Flexible
packagin
g
Rural
services
Personal
care
Restaurants Fine Papers Tobacco
packing
Agri
Business
Iltd
Education
&
stationery
Thin printing
papers
E-
choupal
Lifestyle &
Retailing
Agarbatti

8. 4PS OF ITC
 Product- Packaged foods, Cigarettes, Personal care,
Paper Materials and Luxury Hotels.
 Price - Value Based Pricing ,Alignment of cost customers &
competitors.
 Place - Franchise Stores, Super/Hyper markets & Online
marketplace.
 Promotion- Social Media, YouTube, Renown celebrities like
 Deepika Padukone and Yuvraj Singh.

15. FUTURE PROSPECTUS
 To Reach the great heights as to lower the
demand for MNC’s.
 Plans to setup multi specialty hospitals.
 To ban cigarettes products in India.