The Online BrandingStrategy For Women   Entrepreneurs©2012 Stephanie Raines-SMRBusiness Services, LLC
Online PresenceYour online presence is simply where you are found online.                           SMRBusiness Services
Brand Strategy It’s a consistent message that is         characteristic of themission, vision, and the purpose of         ...
Target Market  Who your business will serve. More importantly, what are the challengesand needs associated with that group...
Title and Function Who are you to your targetmarket? What can you do for           them?                         SMRBusine...
Business Name and TaglineMuch like your title and functionyour business name and taglineshould also express what you do   ...
Mission and Vision  Having both spelled out gives your  business purpose and direction. Itgives perspective by defining wh...
VisionIt expresses how your business will be     the solution to their problem.                                SMRBusiness...
MissionIt states what your business is going to       do NOW to get to its vision.                                  SMRBus...
Logo and ColorsYour logo and color choices give your business a “face” and a personality.   Create a logo that reflects yo...
WebsitePeople make decisions about your  business based on what yourwebsite looks like and what is on it          (i.e. co...
Contact Info Adding contact information so that people can reach you is important.People like to do business with people  ...
Your Bio Your ultimate goal with an onlinebranding strategy is to help people  to get to know you, like you and           ...
Email Signature      Placing detailed contactinformation in your email signature  area makes it easy for others to        ...
PicturesPictures of you and the images you    select for your website andmarketing materials are important           to yo...
Social Media ProfileIt is important to create a detailed and   keyword rich profile for each socialmedia platform. Links t...
To see this two part message in its          entirety go to: www.smrbservices.com/blog/                               SMRB...
The Online Branding Strategy For Women Entrepreneurs
The Online Branding Strategy For Women Entrepreneurs
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The Online Branding Strategy For Women Entrepreneurs

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Foundational components to your online branding strategy

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The Online Branding Strategy For Women Entrepreneurs

  1. 1. The Online BrandingStrategy For Women Entrepreneurs©2012 Stephanie Raines-SMRBusiness Services, LLC
  2. 2. Online PresenceYour online presence is simply where you are found online. SMRBusiness Services
  3. 3. Brand Strategy It’s a consistent message that is characteristic of themission, vision, and the purpose of your business. SMRBusiness Services
  4. 4. Target Market Who your business will serve. More importantly, what are the challengesand needs associated with that groupin relation to the services or products you’ll provide? SMRBusiness Services
  5. 5. Title and Function Who are you to your targetmarket? What can you do for them? SMRBusiness Services
  6. 6. Business Name and TaglineMuch like your title and functionyour business name and taglineshould also express what you do and who you help. SMRBusiness Services
  7. 7. Mission and Vision Having both spelled out gives your business purpose and direction. Itgives perspective by defining who you are and what you are going to do. SMRBusiness Services
  8. 8. VisionIt expresses how your business will be the solution to their problem. SMRBusiness Services
  9. 9. MissionIt states what your business is going to do NOW to get to its vision. SMRBusiness Services
  10. 10. Logo and ColorsYour logo and color choices give your business a “face” and a personality. Create a logo that reflects your business name, tagline, vision, and mission. SMRBusiness Services
  11. 11. WebsitePeople make decisions about your business based on what yourwebsite looks like and what is on it (i.e. content). SMRBusiness Services
  12. 12. Contact Info Adding contact information so that people can reach you is important.People like to do business with people and not necessarily your website. SMRBusiness Services
  13. 13. Your Bio Your ultimate goal with an onlinebranding strategy is to help people to get to know you, like you and trust you. SMRBusiness Services
  14. 14. Email Signature Placing detailed contactinformation in your email signature area makes it easy for others to refer you. SMRBusiness Services
  15. 15. PicturesPictures of you and the images you select for your website andmarketing materials are important to your brand. SMRBusiness Services
  16. 16. Social Media ProfileIt is important to create a detailed and keyword rich profile for each socialmedia platform. Links to your website should also be included so they can visit your website. SMRBusiness Services
  17. 17. To see this two part message in its entirety go to: www.smrbservices.com/blog/ SMRBusiness Services

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