Join us on a journey through the evolution of Airbnb, one of the most successful startups in the sharing economy. From its humble beginnings as a way for founders Brian Chesky and Joe Gebbia to make rent money to a global platform with over 7 million listings in 220+ countries, Airbnb has disrupted the hospitality industry and redefined how we travel.
In this presentation, we'll explore the key elements of Airbnb's entrepreneurial journey, including its innovative platform business model, strategic growth hacking tactics, market validation approaches, revenue streams, and digital marketing strategies. We'll also examine the company's social impact and investment landscape, and share some of the key lessons learned from its rise to success.
Whether you're a startup founder, marketer, or just curious about how Airbnb became a household name, this presentation is sure to inspire and inform. Join us on this exciting journey and discover what it takes to build a successful platform business in the sharing economy.
P.S.: I made this presentation during my course "Entrepreneurship" in VIT-AP, Amaravathi.
3. FOUNDING
STORY
After completing college, Brian Chesky
started working in Los Angeles at 3DID.
In 2007 the whole idea of Airbnb came
to Brian.
They were finding it difficult to pay
their rent, they got an idea, and they
decided to rent their apartment to
the guests of the conference for
money.
The duo came up with the
innovative idea of ‘Air Bed and
Breakfast’ and bought three air
mattresses for those three guests
who planned to stay at their place.
4. Belong Anywhere!
Across 190 countries,
Airbnb offers more
lodging than any hotel
chain in the world.
Catch-phrase
Geographical
Location (Area of
Operation)
5.
6. KEY GROWTH
FACTORS Community
30%
Entrepreneurial Innovation
45%
Value Proposition
25%
The business design, resulting
in a trusted, safe and global
marketplace through a
engagement community.
A compelling, experience based and innovation
value proposition throughout growth journey for
both host and visitors.
Continuous business innovation, adapting to
changing enviroment by the founders.
7. GROWTH JOURNEY
Rent out home with
air mattress.
Consolidation Maturity
Creates a simple
website.
Realises business
potential.
Invites co-founder to
build website.
Launches
unsuccessfully at
SXSW.
Invites co-founder to
build website.
Double revenue
within weeks.
Raises $60,000 from
Squoia.
Expands
internationally.
Existence
Survival Growth
Grows rapidly
internationally.
Valued at $1 Billion
Secures multiple top
tier investors
Rises to larges
hospitality service
provider in the world.
Rebrands to 'belo' logo
and 'Belong anywhere'
slogan.
2008 2019
8. A Revenue vs Time graph to
show the funding growth of
AirBnb.
11/2010 07/2011 11/2012 04/2014 2019
60
40
20
0
AIRBNB
FUNDING
GROWTH
$7,200,000
$112,000,000
$200,000,000
$450,000,000
$1,000,000,000
9. FINANCE JOURNEY
$80 from first guests.
Consolidation Maturity
Personal loans from
family & friends.
Enters Y-combinator,
raises $20K.
Raises $30K from
offline campaign.
$200 per month not
growing.
Rejected by famous
startup investor Fred
Wilson.
Seen first growth after
photography change.
Raises $60,000 from
Squoia.
Secure up to $7.2 million
from various investors.
Existence
Survival Growth
Raises up to $112 million
from various venture
capitalist before profits
come in.
1 Billion guests,
Valuating at $60 billion.
2008 2019
6 Million listings,
10. The unchanged core
business model of peer-
to-peer accommodation
with a evolving value
proposition.
Continuously and
successfully using the
community to innovate
service in collaboration
with the community.
Platform development
and maintenance.
Travel services.
Community
management (Host and
guest network).
While the core business
model remained the
same, significant growth
is attributed to relentless
service innovation.
Creative Disruption
Open Innovation Key Activities
Service Innovation
INNOVATION
FOR
GROWTH
11. FUTURE
PLANS
Four new property types – Vacation
Home, Unique, B&B, and Boutiques
(in addition to existing Entire Home,
Private Room, and Shared Space).
New tiers – Airbnb Plus and Beyond
by Airbnb
Airbnb Collections – homes perfectly
suited to every occasion.
Investing back in its community with
a revamped Super host program and
a new guest membership program
launching this year.