SEO Ranking Part 2 https://seohongkong.website These are the Critical Success SEO Ranking Factors for Search Engine Optimization SEO. Implement the information contained on the infograph. SEO Hong Kong Search Optimization Services and Responsive Web Design. #SEORanking #SEOHongKong #SEO #SearchEngineOptimization #WebDesign #WebsiteDesign #Digital Marketing #WebsiteBuilder

1. Check out these Website Ranking On-Page SEO Critical Success Factors (CSF)
These CSF will improve your Website Rankings Guaranteed
Just go through the list and implement them - its that easy
By following these SEO Critical Success Factors your
Website Rankings will improve substantially.
For more in depth help check out the links.
On-Page META Data Optimization
What Is A Uniform Resource Identifier (URI)
A URL is a URI. A URL is one type of Uniform Resource Identifier (URI); the generic term for all types of
names and addresses that refer to objects on the World Wide Web (WWW).
The term "Web address" is a synonym for a URL that uses the HTTP or HTTPS protocol for example a web
address is http://jones.com (a root domain) or www.jones.com (a sub-domain) or more completely
(correctly) http://www.jones.com (a complete URL web site address).
Wherever possible we recommend using root domains http:// and not sub-domains www.
Web Site Domains
Where possible use an Exact Match Domain for your money site.
It may mean that you have to be more cautious with your Keyword ratios and anchor text but it is an
important signal to Google (and your audience) as to what your site is about. Here then the benefits out-
way the negatives.
What Is An Exact Match Domain (EMD)
An Exact Match Domain (EMD) uses the exact keyword for the domain name.
In this Guide, we will use the familiar "cat training" keyword example to illustrate our points.
In our example the EMD would be http://.cattraining.com, http://cat-training.com, or some variation
thereof (note always use the root URL and not the sub-domain www.).
It has been reported that the value of EMDs have been devalued by Google.
We believe that EMDs still work and add value by offering an unfair advantage in site ranking by having the
keywords in the URL (more on this later). However, they have a much higher chance of getting hit with
over-optimization problems, so be careful with your keyword ratios and anchor text.
We have a choice here and we prefer EMDs and PMDs (Partial Matched Domains – see below). The ranking
value is just too good to ignore and we have found that it’s still quite hard to get hit with over-optimization
penalties when you are choosing anchor text correctly and in the correct ratio.
Something to consider if you are not building a “Branded Site” for a client for example jones.com. Consider
making a PMD and EMD site in parallel, especially if you’re a beginner.
Making parallel "associated sites" helps you minimize the risk of a penalty for example perhaps only one
site may be affected. With the best case scenario being that you rank multiple sites on the first page and
dominate the keyword / page ranking.
What Is A Partial Match Domain (PMD)
A Partial Match Domain (PMD) uses the target keywords, but adds additional words between or around
them for example mycattrainingguide.com or trainingyourcat.com or even topcat.com. Even having one
word of the keyword phrase is enough to put you in the PMD category.
PMDs work very well today, as they were blessed with a little more leniency in the June 2014 Google
updates. As of now, EMDs and PMDs are our preferred domain naming strategy. We use an EMD if It’s
available, and a PMD if not.
Even at the inner-page level, we have noticed a significant advantage of partial match over exact match.
Throw in an extra word in your inner-page naming and you will find it easier to rank over the exact.
For example:
1. PMD inner page: www.ilovemymoggy.com/training-your-cat GOOD
2. EMD inner page: www.ilovemymoggy.com/cat-training BAD
What Is A Branded Domain
Branded domains include none of the target keywords in the domain name.
All of the major domains that Google loves for example WebMD, Forbes, Amazon, Wikipedia are branded
domains and are afforded the most latitude against penalization which then enables Branded anchor text
from your links to be pointed at your site, which Google also loves.
Branded domains are great for a long term strategy. If you’re building a site for a real product and are
looking to create some recognition, then this is the way to go. Brand domains are also recommended for
beginners, where you might not have a fine grasp on the nuances of optimization.
You can have a branded domain homepage targeting your main keyword, even though it doesn't contain
the keyword itself in the URL and this is accomplished by taking advantage of the TITLE tag.
Sources:
(1) https://seohongkong.website
(2) https://seohongkong.website/web-design/seo-website/page-seo-website-optimization
(3) https://seohongkong.website/search-engine-optimization/what-are-the-main-seo-success-
factors-for-website-ranking
https://seohongkong.website
SEO Website Ranking
On-Page Success Factors
Website Ranking On-Page SEO
Part 2