1. ©sandrine.roustan@me.com/expert medias/2016-02-28
INTERNATIONAL TV
FORMATS IN THE
CHINESE AUDIOVISUAL
SCENE
February 2016
Find out about this 52-page study conducted in China between November 2015 and February 2016. It was
provided by means of numerous interviews and meetings by Chinese audio-visual professionals in Shanghai,
Beijing, Singapore and Hong Kong. This study gives practical advice and recommendations for all foreigners
wishing to invest and enter the 2nd largest TV Formats market in the world, after the United States.
This study makes it possible to discover an accurate and thorough overview of the latest official figures in the
audio-visual industry of the country with a large focus on the foreign TV format, its performance and its future
prospects. It also reveals the currently indispensable perspective son the evolution of streaming platforms since
the latter are the channels that are hungry for new programmes.
This study provides a detailed analysis of the challenges and opportunities of investing in the market as a
foreigner. This study also gives a good overview of upcoming trends with numerous examples of the latest
original TV formats that have managed to make their mark in this market of 1.3 billion television viewers and
(by 2017) to 700 million web viewers.