2. Marketing
When a film has finished being edited and the final piece
has been to the makers of the film, the film company will
have to market the film. They can do this through Posters
on buses and in newspapers, on TV through adverts and a
shortened Trailer (Also on YouTube) and the Final trailer in
the Cinema. The way that a film is marketed can have an
effect on whether the film is successful or if it is not
successful. The films that are made cost a lot of money to
make and market (Marketing price up to $1 million) and if
people do not see the film at the cinema (Box Office),
money will be lost for the film production company.
Sometimes the can spend 50% more on marketing the film.
3. Promotion
A Promotion of a film takes many forms:
Print advertising (posters, leaflets, advertisement
on TV or in the newspaper)
Trailers in cinemas or on TV
Internet sites ( Facebook, twitter)
Viral Videos
Merchandising ( Books, T-shirts, toys, soundtrack,
video games ECT.)
4. Tours
Directors, actors and produces appear on
Television interviews, on radio and in newspapers
to promote the film. After the premiere of the film
the key personnel visit major cities around the
world or participate in video conferences or on
telephone. The interviews that they do is to
encourage journalists to publish stories about their
“exclusive interviews” with the main cast.
5. Audience Research
Film distributors have seven different ways on what the audiences
they would like to attract. This research could cost up to $1 million
per film. These involve:
Positioning studies versus other films that will premiere at the same
time.
Test screenings of finished or nearly finished films; this is the most
well known.
Testing of audience response to advertising materials.
Tracking surveys of audience awareness of a film starting six weeks
before premiere.
Exit surveys questioning film goers about their demographic
makeup and effectiveness of marketing.
Title testing in an early stage.
Concept testing that would occur in development phase of a film
before it is produced.
