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Lidl's department share of promo support across retailers
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Lidl
1.
© 2017 Market
Track. Private and Confidential 1 Department share of promo support across retailers 94% 84% 83% 80% 50% 47% 20% 10% 1% 3% 6% 3% 48% 49% 42% 64% 2% 8% 8% 6% 3% 29% 21% 3% 5% 3% 11% 2% 9% 5% Harris Teeter Safeway EAS Kroger Mid-Atlantic Food Lion Lidl Aldi Target Stores Walmart-US Department Share of Retailer Promo Support Grocery Gen Merch HBC Non-Food Groc Source: Market Track, Retailer Feature Ads Released Jun 1-15
2.
© 2017 Market
Track. Private and Confidential 2 Top Promoted Lidl Categories Compared to Competing Retailers Top Lidl Categories Lidl Walmart-US Aldi Target Stores Kroger Mid-Atlantic Food Lion Harris Teeter Safeway EAS #1 Picnic/Patio/Outdoor 9.0% 10.8% 9.4% 3.2% 1.0% 0.4% 0.3% 0.2% #2 Frozen 6.3% 3.0% 3.3% 1.1% 8.9% 10.5% 11.5% 7.1% #3 Deli 6.0% 0.0% 3.3% 0.0% 1.8% 2.3% 2.1% 3.2% #4 Women's Apparel 5.7% 1.8% 1.1% 0.4% 0.0% 0.0% 0.0% 0.0% #5 Kitchen&Tabletop 5.1% 6.0% 3.9% 1.0% 0.3% 0.0% 0.1% 0.1% #6 Snacks 3.9% 0.6% 3.9% 4.7% 6.3% 8.9% 6.3% 8.7% #7 Fresh Fruit 3.6% 0.0% 5.5% 0.8% 3.0% 2.7% 3.4% 3.6% #8 Lawn&Garden 3.6% 0.6% 0.6% 0.6% 0.0% 0.0% 0.0% 0.0% #9 Accessories 3.3% 4.8% 2.8% 1.9% 0.0% 0.0% 0.0% 0.0% #10 Shoes 3.3% 0.0% 2.2% 0.1% 0.0% 0.0% 0.0% 0.0% Category Share of Retailer Promotions Source: Market Track, Retailer Feature Ads Released Jun 1-15
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