This document discusses how Avery Dennison is helping the food supply chain address challenges of meeting increasing demands for transparency and safety through their use of intelligent labels and RFID technology. It provides an overview of Avery Dennison as a company and their label and materials businesses. It then outlines challenges facing the food supply chain around safety, disruptions and consumer expectations. The rest of the document describes how Avery Dennison's solutions help provide traceability from farm to distributor to food service by capturing key data on labels at each point in the journey. It concludes that their intelligent labels and expertise in implementation provide dual advantages of transparency and return on investment.

1. Intelligent Labels Simplifying
Case Level Traceability
Seamless Collect The Where, What, When Why
Jeanne Duckett, Avery Dennison

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Overview
1. Avery Dennison
2. Challenges Facing
the Food Supply Chain
3. Intelligent Label Journey of Leafy
Greens From Farm to Foodservice
1. Farm
2. Distributor
3. Food Service
4. Summary
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Who We Are
Avery Dennison is a global materials science and manufacturing company
specializing in the design and manufacture of a wide variety of labeling and
functional materials. Our products are used in nearly every major industry.
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Corporate headquarters in
Glendale, California
Number of employees worldwide
More than 30,000
Fortune rank as of
the end of 2019
425
Operations in more than
50 countries
Sales in 2019
$7.1 billion

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Our Businesses at a Glance
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• Performance Tapes
• Adhesives
• Fastener Solutions
• Medical Solutions
Retail Branding and
Information Solutions
• Tickets, Tags, Labels, and
Embellishments for Retail
Apparel
• Radio-Frequency
Identification
• Printer Solutions
Label and
Graphic Materials
• Label and Packaging
Materials
• Graphics Solutions
• Reflective Solutions
Industrial and
Healthcare Materials
2019 SALES $4.7 bil. $1.7 bil. $674 mil.

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I wonder if this what they call
Farm to Fork or
Bait to Plate Are those
organic greens?
I wonder where
he was caught.

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Challenges
Expectations Going Up, Margins Going Down
• Food Safety Requirements on the rise
• Supply Chain Disruptions
• Labor Shortages
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15%
10%
5%
0%
20%
Suppliers
Processors
Natural / organic /
non-GMO / clean label
Healthy /
functional foods
• Consumer Expectations
• Raw Material Prices
• Consumer price compression
Plant-based
products
Alternative
diets
Ethnic
flavors
Fresh
foods
CBD Local sourcing
/ processing
Note: The percentages in the graphs don’t add up to 100 because responses that were only mentioned by one respondent or that couldn’t be categorized were excluded.
Examples; “logistics management”, “restaurant brands heading to retails”, “the dissolving of clear category divisions”.
Used by permission from Food Industry Executive - Trends Opportunities and Challenges Food Industry Executive 2020
CONSUMER-DRIVEN PRODUCT TRENDS

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Moving the product through the supply chain
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Where
Why When
What Where
Why When
What

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Alphabet soup to ship product
Global Data Model GTIN / GTIN+ GLN EPCIS
Electronic Traceability
Confusing to small / medium size producers

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Freshmarx Connect - First Mile
Simple, easy to use
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Where
Why When
What

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Distributor
5
2 4
3
1
Where
Why When
What

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Food Service Optimization
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KEYDROP INVENTORY CYCLE COUNT
Where
Why When
What
96% Reduction
in Labor
Inventory accuracy from an
average of 63% to 95%
Automated
Post of Receive Event

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Maintain Digital Identity Through the Kitchen
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1
2
3
Where
Why When
What
Where
Why When
What

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Wrapping it Up
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Intelligent Labels
RFID works well in
this environment
Avery Dennison provides expert
knowledge on implementation
• Navigate GS1 landscape –
Avery Dennison is a GS1 US
Identity Partner
• Connect to multiple visibility
platforms
• Ease of integration
Dual advantages of meeting increasing demands for transparency and driving ROI