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Exploring product line opportunities

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Many companies struggle to benefit from similarities between the products they sell. The challenge is to find these commonalities that can be shared between product, while the product value for different customers is not (too much) compromised.

We'll discuss a method for understanding the playing field both in marketing and technology, and we'll discuss a process to quickly explore this playing field by workshops and fast iteration overviews and considerations.

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Exploring product line opportunities

  1. 1. Exploring Product Line Opportunities Prof Gerrit Muller Buskerud University College e-mail: gerrit.muller@embeddedsystems.nl www.gaudisite.nl
  2. 2. Figure Of Contents TM
  3. 3. The “CAFCR” model
  4. 4. CAFCR can be applied recursively
  5. 5. CAFCR+ model; Life Cycle View
  6. 6. Product Line Considerations
  7. 7. Multiple Markets
  8. 8. Complementing Systems for Same Market
  9. 9. Scope Analysis
  10. 10. Roadmapping: Impact of Future
  11. 11. Criteria and Forces for Synergy
  12. 12. Possible Levels of Sharing
  13. 13. Analysis Method
  14. 14. Approach to Platform Business Analysis
  15. 15. Explore Markets, Customers, Products and Technologies
  16. 16. Study one Customer and Product
  17. 17. Work Flow Analysis for Different Customers/Applications
  18. 18. Make Map of Customers and Market Segments
  19. 19. Identify Product Features and Technology Components
  20. 20. Mapping From Markets to Components
  21. 21. Example Criteria for Determining Value
  22. 22. Determine Value of Features
  23. 23. Example Platform Scoping
  24. 24. Workshop Approach
  25. 25. Foundation must be in order
  26. 26. Jojo over Views
  27. 27. Iterations During MA Course
  28. 28. Product Lines in Practice
  29. 29. Experiences with reuse, from counterproductive to effective
  30. 30. Successful examples of reuse
  31. 31. Limits of successful reuse
  32. 32. Summary

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