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SP EAK IN G T O P IC S




                         thi nkcreative.com
OVER V IEW
Who is ThinkCreative?




                        S PE AK I N G T OP I CS
OUR MIS S IO N




“To Improve Everything we Touch.”




                         S PE AK I N G T OP I CS
WH O I S TH I NK C R E AT IVE ?

OVE R V I E W | B I O S | T OPI CS | C O NTAC T




•Founded in 1995
•Based in Tallahassee, FL
•Quirky, Resourceful, Quick-witted Crew




                Nickname: “MacGyver’s of Marketing”
S PE A KI NG TO PIC S                                 © 2 0 1 0 T hi n k C re a t i ve
OUR SPE CI ALTIE S

    OVE R V I E W | B I O S | T OPI CS | C O NTAC T




BR A NDI N G                                          INT ERACT IVE


•Brand Development                                    •Open Source CMS Websites
•Brand Management                                     •Social Media Integration
•Strategic Planning                                   •Intranets
•Applied Consulting                                   •Microsites
•Staff Optimization                                   •Website Audits




    S PE A KI NG TO PIC S                                                © 2 0 1 0 T hi n k C re a t i ve
WH O WE ’VE W OR KE D W IT H

    OVE R V I E W | B I O S | T OPI CS | C O NTAC T



BA NK I N G




OT HER N O TA BL E S




    S PE A KI NG TO PIC S                             © 2 0 1 0 T hi n k C re a t i ve
BI O S
Our Speakers




               S PE AK I N G T OP I CS
“ B igB ”

OVE R V I E W | B I O S | TOP IC S | C ONTAC T




                                                 Regular Speaker at Conferences,
                                                    Summits and Small Business
                                                      Seminars for over 10 years
                                                          Heads Brand Strategy
                                                            19 Years Experience
                                                             Partner since 1997

                                                                 FACEBOOK. COM/
                                                                     THINKBI GB

                                                                  T WIT TER. COM/
                                                                      THINKBI GB

                                                                   BRIAN RAMOS




Brian Ramos, Chief Brand Strategist
S PE A KI NG TO PIC S                                                     © 2 0 1 0 T hi n k C re a t i ve
“ G ran de Queso”

OVE R V I E W | B I O S | TOP IC S | C ONTAC T




                                                    Speaker at Technology
                                                 Conferences, Summits and
                                                  Seminars for over 5 years
                                                 Heads Technology Efforts
                                                    Founding Partner 1995
                                                       17 Years Experience




                                                           MARK M ARSIGL IO




Mark Marsiglio, CEO
S PE A KI NG TO PIC S                                                © 2 0 1 0 T hi n k C re a t i ve
“ R ya nt heGr ay”

OVE R V I E W | B I O S | TOP IC S | C ONTAC T




                                                     Leads brand development and
                                                    strategic planning for financial,
                                                  technology and non-profit clients.
                                                      Public speaking/consulting on
                                                 religion and marketing for 7 years.
                                                                       Stud muffin.


                                                                    FACEBOOK. COM/
                                                                      RYANTHEGR AY

                                                                    @ RYANTHE GRAY


                                                                        RYAN GRAY




Ryan Gray, Account Strategist
S PE A KI NG TO PIC S                                                       © 2 0 1 0 T hi n k C re a t i ve
TO PI CS
Our Talks / Workshops




                        S PE AK I N G T OP I CS
T O PIC: E MBRAC I NG OPE N B R A ND I NG

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                  EMBRACIN G OPEN BRANDIN G
                                                  Su bje cts Covered :

                                                  •Open Source Thinking
                                                  •Branding and Social Media
                                                  •Emerging Technology
                                                  Branding has never mattered more then it does today.  A strong
                                                  brand is the most effective way of truly reaching people's hearts
                                                  and minds.  But there's a flip side.  It's safe to say, consumers
                                                  today are more skeptical and less trusting of corporations.  It's
                                                  also safe to say that with the proliferation of social media, blogs
                                                  and online resources...your brand is not your control anymore.  
                                                  So, what to do?  Hear examples and case studies of organizations
                                                  that embraced Open Branding...and those who haven't.  

                                                  You'll leave with a list of no no's and must do's to avoid the
                                                  pitfalls others have experienced.




Speaker: Brian Ramos
S PE A KI NG TO PIC S                                                                               © 2 0 1 0 T hi n k C re a t i ve
T O PIC: D O IN G M O RE WI TH L ES S

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                  DOIN G MORE W ITH L ESS
                                                  Su bje cts Covered :

                                                  •Branding
                                                  •Marketing
                                                  •Operational Efficiency
                                                  Trying times have led to less staff, less resources and definitely
                                                  less budget.  

                                                  However, you can still be effective and more targeted in your
                                                  marketing communications due to this.  This talk/workshop will
                                                  help you prioritize your efforts, give you some ways to evaluate
                                                  what's working and show you how to embrace social media and
                                                  other free tools that are available for marketers.  

                                                  You'll also hear of ways others are using partnerships to extend
                                                  their budgets.




Speaker: Brian Ramos
S PE A KI NG TO PIC S                                                                              © 2 0 1 0 T hi n k C re a t i ve
TO P IC : FAI TH T R EN D S A F FE CT IN G C U’s

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                   FAITH T RE NDS AF F ECTI NG CU ’s
                                                   Su bje cts Covered :

                                                   •Debt-Free Christianity
                                                   •Islamic Banking
                                                   •Rising Agnosticism
                                                   Faith affects every facet of life. Changes and trends in belief can
                                                   present daunting challenges and opportunities for credit unions to
                                                   stay relevant to a culture changing at a dramatic pace.

                                                   Learn what faith trends have been evolving and are presently here
                                                   and predict future faith trends before they come to fruition.

                                                   This is a fascinating study good for the entire credit union.




                                                                          *(Dave Ramsey photo: George Walker IV/The Tennessean)




Speaker: Ryan Gray
S PE A KI NG TO PIC S                                                                                    © 2 0 1 0 T hi n k C re a t i ve
TOPIC: WEBSITE MANAGEMENT...CHOOSE THE RIGHT SYSTEM FOR YOUR CU

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                  W EBSITE MAN AGEM ENT:
                                                  CHOOSE T HE RIGHT SYSTEM F OR
                                                  YOUR CU
                                                  Su bje cts Covered :

                                                  •Content Management Systems
                                                  •Communications Management
                                                  •Open-Source v. Proprietary
                                                  A topic for IT and Marketers alike.  No doubt, every one of you is
                                                  looking to make your website easier to update and easier to
                                                  maintain.  The former (easier to maintain) no doubt has led you
                                                  to look at CMS (Content Management System) website solutions.  
                                                  But who/what to choose?  What features make the most sense?  
                                                  Custom or Open Source?  

                                                  In this session, we'll guide you through the pros and cons of using
                                                  a CMS and how to trim the fat from the thousands of providers
                                                  out there.




Speaker: Mark Marsiglio
S PE A KI NG TO PIC S                                                                              © 2 0 1 0 T hi n k C re a t i ve
W OR KSHO P : BRA ND V ISU A LI ZATI O N

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                  BRAN D VISUAL IZ ATION
                                                  Su bje cts Covered :

                                                  •True Branding
                                                  •Visual Communication
                                                  •Marketing Consistency
                                                  How to unite your branding through visualization techniques and
                                                  disciplines.  The average American is exposed to over 3000
                                                  marketing messages every day.  Of those, they remember 8.  
                                                  Let's face it...we don't read any more.  We skim, scan and read
                                                  snippets of information.  If a picture is worth a thousand
                                                  words...and people don't read...you do the math!  To brand
                                                  effectively, your marketing must consistently and succinctly
                                                  communicate using visualization.    

                                                  Learn techniques on how to connect and enhance your
                                                  messaging through effective visualization.




Speaker: Brian Ramos
S PE A KI NG TO PIC S                                                                            © 2 0 1 0 T hi n k C re a t i ve
W OR KSHO P : CRE ATI V E ME S S A G IN G

OVE R V I E W | B I O S | TOP IC S | CO N TA CT




                                                  CREATIVE MESSAGIN G
                                                  Su bje cts Covered :

                                                  •Creative Writing
                                                  •Marketing
                                                  •Branding
                                                  The average American is exposed to over 3000 marketing
                                                  messages every day.  Of those, they remember 8.  

                                                  How do you cut through the crowded, noisy marketplace of today?
                                                  You did it by being bold and brazen! Attention spans (like life)
                                                  are too short and you have to grab the attention of your audience
                                                  in a second.

                                                  In this workshop we’ll review very creative and ground breaking
                                                  creative strategy, copywriting and marketing tactics you can take
                                                  back to implement at your institution.




Speaker: Brian Ramos
S PE A KI NG TO PIC S                                                                              © 2 0 1 0 T hi n k C re a t i ve
TH E REV IEWS
What people have said about our talks




                                   S PE AK I N G T OP I CS
WO R TH Q UO TIN G




“The talk was extremely informative and it was a
wonderful piggyback of the seminar on the new
media mix.”
L SC U 20 1 0 A N NU A L CO NFE R E NC E S E S SI ON AT T E N DE E




                                                                     S PE AK I N G T OP I CS
WO R TH Q UO TIN G




“Great website resources. Excellent!”
F CC U SM AL L B US INES S S E MINA R AT T E N DE E




                                                      S PE AK I N G T OP I CS
WO R TH Q UO TIN G




“Awesome! Very informative.
Excited about implementing this stuff.”
L SC U 20 1 0 LEA DE R S H IP C O UNC IL W O R KS H OP AT T E N DE E




                                                                       S PE AK I N G T OP I CS
CON TA C T I NFO
Find a topic you likey?




                          S PE AK I N G T OP I CS
WH O TO C ON TAC T? ?

OVE R V I E W | B I O S | T O PI CS | CO N TA CT




TH IN KC R EATIV E ( D IR EC T)

Brian Ramos, Chief Brand Strategist
bramos@thinkcreative.com
(850) 980-1945


CAR PE NTER S P E AK ER S ( O UR R E P )

Patty Carpenter
patty@carpenterspeakers.com
(909) 393-6173




We Speak...You Prosper!
S PE A KI NG TO PIC S                              © 2 0 1 0 T hi n k C re a t i ve
thi nkcreative.com

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Think creative topics2010_hi

  • 1. SP EAK IN G T O P IC S thi nkcreative.com
  • 2. OVER V IEW Who is ThinkCreative? S PE AK I N G T OP I CS
  • 3. OUR MIS S IO N “To Improve Everything we Touch.” S PE AK I N G T OP I CS
  • 4. WH O I S TH I NK C R E AT IVE ? OVE R V I E W | B I O S | T OPI CS | C O NTAC T •Founded in 1995 •Based in Tallahassee, FL •Quirky, Resourceful, Quick-witted Crew Nickname: “MacGyver’s of Marketing” S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 5. OUR SPE CI ALTIE S OVE R V I E W | B I O S | T OPI CS | C O NTAC T BR A NDI N G INT ERACT IVE •Brand Development •Open Source CMS Websites •Brand Management •Social Media Integration •Strategic Planning •Intranets •Applied Consulting •Microsites •Staff Optimization •Website Audits S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 6. WH O WE ’VE W OR KE D W IT H OVE R V I E W | B I O S | T OPI CS | C O NTAC T BA NK I N G OT HER N O TA BL E S S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 7. BI O S Our Speakers S PE AK I N G T OP I CS
  • 8. “ B igB ” OVE R V I E W | B I O S | TOP IC S | C ONTAC T Regular Speaker at Conferences, Summits and Small Business Seminars for over 10 years Heads Brand Strategy 19 Years Experience Partner since 1997 FACEBOOK. COM/ THINKBI GB T WIT TER. COM/ THINKBI GB BRIAN RAMOS Brian Ramos, Chief Brand Strategist S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 9. “ G ran de Queso” OVE R V I E W | B I O S | TOP IC S | C ONTAC T Speaker at Technology Conferences, Summits and Seminars for over 5 years Heads Technology Efforts Founding Partner 1995 17 Years Experience MARK M ARSIGL IO Mark Marsiglio, CEO S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 10. “ R ya nt heGr ay” OVE R V I E W | B I O S | TOP IC S | C ONTAC T Leads brand development and strategic planning for financial, technology and non-profit clients. Public speaking/consulting on religion and marketing for 7 years. Stud muffin. FACEBOOK. COM/ RYANTHEGR AY @ RYANTHE GRAY RYAN GRAY Ryan Gray, Account Strategist S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 11. TO PI CS Our Talks / Workshops S PE AK I N G T OP I CS
  • 12. T O PIC: E MBRAC I NG OPE N B R A ND I NG OVE R V I E W | B I O S | TOP IC S | CO N TA CT EMBRACIN G OPEN BRANDIN G Su bje cts Covered : •Open Source Thinking •Branding and Social Media •Emerging Technology Branding has never mattered more then it does today.  A strong brand is the most effective way of truly reaching people's hearts and minds.  But there's a flip side.  It's safe to say, consumers today are more skeptical and less trusting of corporations.  It's also safe to say that with the proliferation of social media, blogs and online resources...your brand is not your control anymore.   So, what to do?  Hear examples and case studies of organizations that embraced Open Branding...and those who haven't.   You'll leave with a list of no no's and must do's to avoid the pitfalls others have experienced. Speaker: Brian Ramos S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 13. T O PIC: D O IN G M O RE WI TH L ES S OVE R V I E W | B I O S | TOP IC S | CO N TA CT DOIN G MORE W ITH L ESS Su bje cts Covered : •Branding •Marketing •Operational Efficiency Trying times have led to less staff, less resources and definitely less budget.   However, you can still be effective and more targeted in your marketing communications due to this.  This talk/workshop will help you prioritize your efforts, give you some ways to evaluate what's working and show you how to embrace social media and other free tools that are available for marketers.   You'll also hear of ways others are using partnerships to extend their budgets. Speaker: Brian Ramos S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 14. TO P IC : FAI TH T R EN D S A F FE CT IN G C U’s OVE R V I E W | B I O S | TOP IC S | CO N TA CT FAITH T RE NDS AF F ECTI NG CU ’s Su bje cts Covered : •Debt-Free Christianity •Islamic Banking •Rising Agnosticism Faith affects every facet of life. Changes and trends in belief can present daunting challenges and opportunities for credit unions to stay relevant to a culture changing at a dramatic pace. Learn what faith trends have been evolving and are presently here and predict future faith trends before they come to fruition. This is a fascinating study good for the entire credit union. *(Dave Ramsey photo: George Walker IV/The Tennessean) Speaker: Ryan Gray S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 15. TOPIC: WEBSITE MANAGEMENT...CHOOSE THE RIGHT SYSTEM FOR YOUR CU OVE R V I E W | B I O S | TOP IC S | CO N TA CT W EBSITE MAN AGEM ENT: CHOOSE T HE RIGHT SYSTEM F OR YOUR CU Su bje cts Covered : •Content Management Systems •Communications Management •Open-Source v. Proprietary A topic for IT and Marketers alike.  No doubt, every one of you is looking to make your website easier to update and easier to maintain.  The former (easier to maintain) no doubt has led you to look at CMS (Content Management System) website solutions.   But who/what to choose?  What features make the most sense?   Custom or Open Source?   In this session, we'll guide you through the pros and cons of using a CMS and how to trim the fat from the thousands of providers out there. Speaker: Mark Marsiglio S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 16. W OR KSHO P : BRA ND V ISU A LI ZATI O N OVE R V I E W | B I O S | TOP IC S | CO N TA CT BRAN D VISUAL IZ ATION Su bje cts Covered : •True Branding •Visual Communication •Marketing Consistency How to unite your branding through visualization techniques and disciplines.  The average American is exposed to over 3000 marketing messages every day.  Of those, they remember 8.   Let's face it...we don't read any more.  We skim, scan and read snippets of information.  If a picture is worth a thousand words...and people don't read...you do the math!  To brand effectively, your marketing must consistently and succinctly communicate using visualization.     Learn techniques on how to connect and enhance your messaging through effective visualization. Speaker: Brian Ramos S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 17. W OR KSHO P : CRE ATI V E ME S S A G IN G OVE R V I E W | B I O S | TOP IC S | CO N TA CT CREATIVE MESSAGIN G Su bje cts Covered : •Creative Writing •Marketing •Branding The average American is exposed to over 3000 marketing messages every day.  Of those, they remember 8.   How do you cut through the crowded, noisy marketplace of today? You did it by being bold and brazen! Attention spans (like life) are too short and you have to grab the attention of your audience in a second. In this workshop we’ll review very creative and ground breaking creative strategy, copywriting and marketing tactics you can take back to implement at your institution. Speaker: Brian Ramos S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve
  • 18. TH E REV IEWS What people have said about our talks S PE AK I N G T OP I CS
  • 19. WO R TH Q UO TIN G “The talk was extremely informative and it was a wonderful piggyback of the seminar on the new media mix.” L SC U 20 1 0 A N NU A L CO NFE R E NC E S E S SI ON AT T E N DE E S PE AK I N G T OP I CS
  • 20. WO R TH Q UO TIN G “Great website resources. Excellent!” F CC U SM AL L B US INES S S E MINA R AT T E N DE E S PE AK I N G T OP I CS
  • 21. WO R TH Q UO TIN G “Awesome! Very informative. Excited about implementing this stuff.” L SC U 20 1 0 LEA DE R S H IP C O UNC IL W O R KS H OP AT T E N DE E S PE AK I N G T OP I CS
  • 22. CON TA C T I NFO Find a topic you likey? S PE AK I N G T OP I CS
  • 23. WH O TO C ON TAC T? ? OVE R V I E W | B I O S | T O PI CS | CO N TA CT TH IN KC R EATIV E ( D IR EC T) Brian Ramos, Chief Brand Strategist bramos@thinkcreative.com (850) 980-1945 CAR PE NTER S P E AK ER S ( O UR R E P ) Patty Carpenter patty@carpenterspeakers.com (909) 393-6173 We Speak...You Prosper! S PE A KI NG TO PIC S © 2 0 1 0 T hi n k C re a t i ve