Rubén Rodríguez is being recommended for a position by José Antonio Hinojosa, director of a consulting business in Mexico. Hinojosa worked with Rubén on several sales projects from 2009 to 2010 where Rubén demonstrated excellent analytical skills and the ability to work under pressure and handle complex work rapidly. Rubén has strong analytical skills, can analyze trends and statistics naturally, and has a great sense of responsibility for delivering projects on time. When asked to improve how he structured information and databases, Rubén was able to quickly learn and produce an outstanding analysis of over 150,000 records that provided new important insights. Hinojosa believes Rubén has achieved excellence due to his enthusiasm and determination for pursuing excellence.

1. Av Puerta del Sol # 666
Colinas de San Jerónimo
Monterrey, NL
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November2012
To whom it may concern,
I am writing this letter of reference on behalf of Rubén Rodríguez. I have a Consulting business in
México that owns the brand 9c which stands for the nine steps in trie Human Resources Process
(www.9c.com.mx). Some of my clients are The Home Depot, Johnson Control, General Nutrition
Center, CEMEX, Autozone, Axtel among others.
In 2009 and 2010, Rubén collaborated with me in some sales projects as a Sr. Analyst. My clients
demands excellent quality and analytical skills in the projects they contract, so I needed a person that
not only could fulfill this requirements but also could work under pressure and handle complex work
rapidly, in other words, I needed somebody that could perform an outstanding job in a highly
competitive environment and Rubén has fulfilled this requirements in an outstanding way.
Rubén has 3 strengths: He has an outstanding analytical skill, a natural skill foranalyzing tendencies
and statistics and a great sense of responsibility for delivering projects on time. All this strengths
enhance trust and quality service among my clients which are crucial factors for my business.
When Rubén joined my team I told him that he needed to improve the structure he gives to information
and databases in order to manage and analyze large amount of data easily. He took care of this
recommendation and turned very fast extracting information and analyzing data. As an example, in a
project I had in 2010,1 needed to analyze a datábase with over 150,000 records forone of my clients,
Rubén finished an outstanding analysis that pointed out important information that was not observed
before, for example that about 10% of the clients purchase in more than one store with different
customer Id or customer ñame. I believe Rubén has definitely achieved this goal due to his enthusiasm
and determination pursuing excellence.
Additionally, I would like to say that Rubén is very proactive in participating on extracurricular activities.
For example, he has spent much of his time learning French as a second language, and goes to the
gym to maintain his health.
Concluding, I recommend Rubén as an outstanding professional and person. If Rubén has the
opportunity to be part of your community, l'm sure his work will stand out by far since he is very
professional and always exceeds goals.
I sincerely hope this information is useful in completing Ruben's application. If you have any comments
or questions please feel free to contact me.
Sincerely,
José Antonio Hinojosa
Director Unidad de Negocio