Baby boomers and seniors are a key target market for attracting visitors to Tel-Aviv. The mission is to add Tel-Aviv to the bucket lists of baby boomers and seniors by marketing the city to this demographic as an ideal travel destination. Promoting Tel-Aviv will focus on appealing to baby boomers and seniors by highlighting aspects of the city that would interest these age groups.

1. Wake-Up Tel-Aviv!
Why Baby Boomers & Seniors
are the best segment to attract?

8. Mission:
Add Tel-Aviv
to Baby-Boomers & seniors’
Bucket list!