1. Problem Statement
Needs a
way to
Stakeholder Need Insight
because
Insights
Stakeholder
SAY
DO
THINK
FEEL
• Systemic changes affect both
high end colleges and those
at the lower end (remedial
course)
• Why do people go to college
these days – to mature, learn
how to “think” a certain way,
socialization, apprenticeship,
relationship/connections,
personal branding? And how
is that changing?
• Employers are integral to
changing any system as they
currently generate interest at
traditional colleges and help
outline the demand (skill set,
type of experiences and
education, number of
students)
• A recent study shows that a
record number of college age
students living at home.
Concerned Parent
•
Universities (especially high
end
ones) cost
way too
m
uch
(e.g. $53K
for a year at
Brown)
•
Universities think they are im
m
une to
the
changes in
how
education
is delivered
(because they have been
around
for
hundreds of years)
•
Are universities really equipped
to
teach
all subjects “the best” way?
•
W
hy are they slow
to
adopt top
change?
•
W
hat is there a continued
dem
and
(from
em
ployers ) for these traditional schools?
•
Steve Jobs and
others prove that a
traditional education
is not predictive of
success.
• Interviewees describe how they use and have
observed on-line training courses that are more
intuitive (even for young children) and tailored (e.g.
can track when individuals or pockets of individuals).
•
There are successful technology
applications for teaching that are already
on the market, proven, and lower cost.
•
Schools should leverage technology hubs
more.
•
Leverage the best for each subject (e.g.
Berlitz for language,)
• Frustrated at lack of adoption
• Concern for the future for their own
children’s options
• Hoping for a better vision and call to
action form the universities
• Willing to help shape the solution
• Uncertain of how the education system
might operate 50 years from now
Concerned, tech savvy,
proactive and involved
parent of nearly college
aged children
Provide college level
education , experiences, and
development using the latest
technology and best teaching
techniques at an affordable
price
College education delivery should be revised
to better leverage on-line delivery
technology, best in class teaching techniques,
and global reach…even if that means that
models need to be developed outside of the
traditional colleges.