Task 4 research into music industries and institutions
Task 4 – research into music industries and institutions1) What types of magazine and target audiences has IPC beenassociated with over the years?Magazines that IPC has been associated with over the years include:Late 1800s: • The Field • Country Life • Horse & Hound • Shooting Times • Yachting World • Amateur Gardening • Cycling Weekly • Amateur Photographer • The Railway MagazineEarly 1900s: • Yachting Monthly • Cage Birds • Motor Boat • Woman’s Weekly • Golf Monthly • Homes & Gardens1920s: • Ideal Home • Woman & Home1930s: • Woman’s Own • Woman • Caravan • Stamp Magazine • Prediction1950s: • New Musical Express (NME) • TVTimes1960s: • Shoot! • Rugby World • World Soccer
• Anglers Mail • Family Circle1970s: • Aeroplane Monthly • Sporting Gun • SuperBike1980s: • Essentials • Eventing • Chat • Mizz • Motor Caravan Magazine • Wedding & Home • Country Homes & Interiors • Classic Boat • Model Collector • Motor Boats Monthly • Practical Parenting • VolksWorld • Bird Keeper1990s: • What’s on TV • Loaded • Now2000-today: • Nuts • Pick Me UpTarget audiences that have been associated with IPC over the years include: • Peoples with specific Hobbies/interests such as gardening, football, rugby, golf, yachting, cycling, and bird watching (wildlife). • Women who are getting married • Housewives-women aged 23+ • Young women-(e.g. ‘chat’) aged17-25 • Lads magazines: men aged 17-25 • Woman’s own-young independent women whose interests may include shopping, fashion, beauty and career • People who like camping- e.g. Motor Caravan Magazine • Elderly people- Gardening magazines, the railway magazineIt is clear to see that IPC have associated with a wide range of targetaudiences over the years. This may be why it is a popular and successfulpublisher.
2) Why might IPC be an appropriate publisher for a new musicmagazine? What sorts of genres of music/types of magazinesmight they be likely to publish? Why might alternative publisherslike Bauer be appropriate? • IPC could be an appropriate publisher for a new music magazine because it covers a wide range of target audiences so would therefore be able to identify interests in music effectively. • They would be likely to publish genres such as pop, indie/rock, hip-hop, RnB and classical. • Alternative publishers like Bauer may be appropriate because they specialise in particular magazines rather than IPC who are more general.