The document contains responses from three people (Persons A, B, and C) to questions about their preferences for advertisements. Person A prefers cartoons and adventures in ads and thinks ads should ultimately inform about the product. They think the maximum ad length should be 20 seconds and celebrities should only be included if related to the product. Person B likes cartoon animals and thinks extravagant ads are more memorable. They think the ad range should be 5-15 seconds and celebrities make ads more memorable. Person C prefers humor in ads in any form involving the product. They want ads to be simple and think the maximum should be 30 seconds, noting the ad should be about the product not the celebrity.

1. Questions:
1. What type of characters do you like in adverts?
2. Do you like/dislike extravagant adverts, or adverts which are straight and to the
point?
3. As far as imagery is concerned, would you rather see things unrelated to the
product or not?
4. What is the minimum and/or maximum times for an advert would you say?
5. Do you like seeing famous faces in adverts? Why/Why not?
PERSON A
1. Cartoons, adventures.
2. To a point, however, ultimately they would like to know about the product.
3. No, because then the advert becomes too complicated and unrealistic.
4. Maximum: 20 seconds.
5. Only if they're to do with the product, although they don't need to be paid as
much to be in the advert.
PERSON B
1. Cartoon animals.
2. Extravagant, because then the advert becomes more memorable.
3. As long as it's funny.
4. Minimum: 5 seconds. Maximum: 15 seconds.
5. Yes, because the advert becomes more memorable, and therefore they are more
likely to buy the product.
PERSON C
1. Humour in any form - jokes, slapstick, of course involving the product.
2. Simple, as they don't want the product/advert to be complicated.
3. As long as it's funny.
4. Maximum: 30 seconds.
5. They don’t mind, but the advert is about the product, and not the celebrity.