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Enhancing FMCG Supply Chain Capabilities in Bangladesh's Post-
Pandemic New Normal
Introduction:
The COVID-19 pandemic has unveiled the vulnerabilities and limitations
of global supply chains, requiring FMCG companies to adapt and
innovate their supply chain capabilities. To thrive in the new normal,
Bangladeshi FMCG players must prioritize their supply chain
improvements. In this report, we propose three actionable
improvement opportunities in three key areas of the FMCG supply
chain: materials sourcing, manufacturing, and distribution. These
suggestions aim to enhance efficiency, resilience, and responsiveness to
changing customer demands and market dynamics.
Materials Sourcing
Diversify Supplier Base: The pandemic highlighted the risks associated
with relying heavily on a limited number of suppliers, especially those
located in a single region. To mitigate future disruptions, FMCG
companies in Bangladesh should diversify their supplier base by
sourcing materials from multiple local and international suppliers. This
approach can help reduce dependency on a single source and provide
alternatives in case of unforeseen disruptions or geopolitical challenges.
Establishing long-term partnerships with reliable suppliers and
conducting regular risk assessments will be crucial for successful
implementation.
Materials Sourcing
Implement Demand Sensing and Forecasting: The volatility in consumer
demand during the pandemic emphasized the importance of accurate
demand sensing and forecasting. FMCG companies should leverage
advanced analytics, artificial intelligence (AI), and machine learning (ML)
techniques to analyze real-time data from various sources such as point-
of-sale systems, social media, and online platforms. By utilizing these
insights, companies can proactively adjust their materials sourcing
strategies, optimize inventory levels, and align production capacities
accordingly. This approach will enable them to respond swiftly to
changing customer preferences and minimize the risk of excess or
shortage of raw materials.
Materials Sourcing
Adopt Sustainable and Ethical Sourcing Practices: The pandemic has
increased consumer awareness and expectations regarding sustainable
and ethical business practices. Bangladeshi FMCG companies should
prioritize responsible sourcing by ensuring transparency, traceability,
and compliance with international standards. Implementing
certifications such as Fairtrade, Organic, or Rainforest Alliance can
enhance the credibility of their supply chain practices. Emphasizing
sustainable sourcing not only contributes to environmental conservation
but also appeals to socially conscious consumers, enhancing brand
reputation and loyalty.
Manufacturing
Enhance Manufacturing Flexibility: The disruptions caused by the
pandemic underscored the need for agile and flexible manufacturing
capabilities. FMCG companies in Bangladesh should invest in
technologies such as automation, robotics, and advanced manufacturing
systems to enhance flexibility in their production processes. By
implementing smart manufacturing practices, including real-time
monitoring, predictive maintenance, and flexible production lines,
companies can quickly adapt to fluctuating demand, optimize resource
allocation, and reduce lead times. Cross-training employees and
fostering a culture of continuous improvement will also be essential to
support manufacturing flexibility.
Manufacturing
Implement Lean and Demand-Driven Production: To optimize
manufacturing operations, FMCG companies should adopt lean
principles and demand-driven production strategies. Lean
manufacturing techniques, such as just-in-time (JIT) inventory
management, kanban systems, and value stream mapping, can minimize
waste, reduce inventory holding costs, and improve overall operational
efficiency. Moreover, adopting a demand-driven approach, which
involves aligning production with real-time customer demand signals,
enables companies to produce the right products at the right time,
reducing the risk of overproduction and obsolescence.
Manufacturing
Embrace Digitalization and Connectivity: The integration of digital
technologies and connectivity within the manufacturing processes can
enhance transparency, efficiency, and decision-making. FMCG
companies should leverage Industrial Internet of Things (IIoT) devices,
sensors, and data analytics platforms to collect real-time data from
machines, processes, and supply chain systems. This data-driven
approach facilitates predictive maintenance, optimized resource
utilization, and improved quality control. Additionally, embracing
digitalization enables better coordination and collaboration across the
entire supply chain, fostering visibility

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Enhancing FMCG Supply Chain Capabilities in Bangladesh's Post-Pandemic New Normal.pptx

  • 1. Enhancing FMCG Supply Chain Capabilities in Bangladesh's Post- Pandemic New Normal Introduction: The COVID-19 pandemic has unveiled the vulnerabilities and limitations of global supply chains, requiring FMCG companies to adapt and innovate their supply chain capabilities. To thrive in the new normal, Bangladeshi FMCG players must prioritize their supply chain improvements. In this report, we propose three actionable improvement opportunities in three key areas of the FMCG supply chain: materials sourcing, manufacturing, and distribution. These suggestions aim to enhance efficiency, resilience, and responsiveness to changing customer demands and market dynamics.
  • 2. Materials Sourcing Diversify Supplier Base: The pandemic highlighted the risks associated with relying heavily on a limited number of suppliers, especially those located in a single region. To mitigate future disruptions, FMCG companies in Bangladesh should diversify their supplier base by sourcing materials from multiple local and international suppliers. This approach can help reduce dependency on a single source and provide alternatives in case of unforeseen disruptions or geopolitical challenges. Establishing long-term partnerships with reliable suppliers and conducting regular risk assessments will be crucial for successful implementation.
  • 3. Materials Sourcing Implement Demand Sensing and Forecasting: The volatility in consumer demand during the pandemic emphasized the importance of accurate demand sensing and forecasting. FMCG companies should leverage advanced analytics, artificial intelligence (AI), and machine learning (ML) techniques to analyze real-time data from various sources such as point- of-sale systems, social media, and online platforms. By utilizing these insights, companies can proactively adjust their materials sourcing strategies, optimize inventory levels, and align production capacities accordingly. This approach will enable them to respond swiftly to changing customer preferences and minimize the risk of excess or shortage of raw materials.
  • 4. Materials Sourcing Adopt Sustainable and Ethical Sourcing Practices: The pandemic has increased consumer awareness and expectations regarding sustainable and ethical business practices. Bangladeshi FMCG companies should prioritize responsible sourcing by ensuring transparency, traceability, and compliance with international standards. Implementing certifications such as Fairtrade, Organic, or Rainforest Alliance can enhance the credibility of their supply chain practices. Emphasizing sustainable sourcing not only contributes to environmental conservation but also appeals to socially conscious consumers, enhancing brand reputation and loyalty.
  • 5. Manufacturing Enhance Manufacturing Flexibility: The disruptions caused by the pandemic underscored the need for agile and flexible manufacturing capabilities. FMCG companies in Bangladesh should invest in technologies such as automation, robotics, and advanced manufacturing systems to enhance flexibility in their production processes. By implementing smart manufacturing practices, including real-time monitoring, predictive maintenance, and flexible production lines, companies can quickly adapt to fluctuating demand, optimize resource allocation, and reduce lead times. Cross-training employees and fostering a culture of continuous improvement will also be essential to support manufacturing flexibility.
  • 6. Manufacturing Implement Lean and Demand-Driven Production: To optimize manufacturing operations, FMCG companies should adopt lean principles and demand-driven production strategies. Lean manufacturing techniques, such as just-in-time (JIT) inventory management, kanban systems, and value stream mapping, can minimize waste, reduce inventory holding costs, and improve overall operational efficiency. Moreover, adopting a demand-driven approach, which involves aligning production with real-time customer demand signals, enables companies to produce the right products at the right time, reducing the risk of overproduction and obsolescence.
  • 7. Manufacturing Embrace Digitalization and Connectivity: The integration of digital technologies and connectivity within the manufacturing processes can enhance transparency, efficiency, and decision-making. FMCG companies should leverage Industrial Internet of Things (IIoT) devices, sensors, and data analytics platforms to collect real-time data from machines, processes, and supply chain systems. This data-driven approach facilitates predictive maintenance, optimized resource utilization, and improved quality control. Additionally, embracing digitalization enables better coordination and collaboration across the entire supply chain, fostering visibility