Top 10 living communicators who influence change by ronn torossianTop 10 living communicators who influence change by Ronn Torossian

1. Top 10 Living Communicators Who
Influence Change
By Ronn Torossian
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2. Chris Anderson
• Founder of the popular TED Talks, Anderson is a visionary who figured
out a way to make speech giving sexy, widely popular, and
powerful. Getting an invitation to do a TED Talk is the gold standard
when it comes to speaking engagements. Anderson’s ability to spread
the message of famous and little known thinkers, scientists, writers,
philosophers, and activists remains unprecedented.
• Take-away: Generosity with ideas can change people’s lives.

3. Mark Zuckerberg
• The story of Facebook is now legendary (not to mention a major
motion picture, The Social Network). Zuckerberg co-founded the
social-networking website from his Harvard dorm room. It proved
so popular he ditched school in his sophomore year to focus on
building the site, which now boasts more than 250 million users
worldwide. Oh, and the risk has made the 28 year old a billionaire
in the process.
• Take-away: Good ideas are worth taking a risk on.

4. Oprah
• This media mogul is much, much more than a talk show host – she is an
ultimate communicator who has reached millions of people through her
television shows, movies productions, a network (which admittedly still
needs work), magazine, and “Lifeclass” seminars and webcasts. Her
enthusiasm can sell an obscure novel or a new shade of lipstick –
Oprah’s endorsement of a product has literally build brands overnight.
• Take-away: Respect your constituents by practicing integrity, honesty
and authenticity.

5. Jay-Z
• Born Shawn Corey Carter in 1969, Jay-Z is the most financially and
culturally successful hip-hop artist, rapper, songwriter, producer and
entrepreneur in the world. According to Forbes, his net worth is about
$450 million and he’s sold more than 50 million albums worldwide. He
also has 14 Grammies under his belt, and there are surely more to come.
He communicates through the fashion world too, with his successful
Rocawear line that caters to both adults and children. A film
company, upscale sports bars, and part owner of the New Jersey Nets
rounds out his impressive portfolio.
• Take-away: See beyond the trend to the bigger picture, and capitalize on
it.

6. Roger Ailes
• The man has changed the news business – say his name at a
Manhattan cocktail party and you’ll get a range of reactions – from
open disgust to whispered appreciation. Ailes is a polemic,
combative figure to be sure, but he also changed the face of the
news business when News Corp chairman Rupert Murdoch brought
Ailes to Fox in 1996 to start a news channel that could compete with
CNN.
• Take-away: When you see a need, fill it.

7. Lady Gaga
• She communicates through music, fashion, and art. An American
original – no performance or outfit is ever the same; she’s the ultimate re-
inventor. This diva’s communication skills don’t end with her ability to
influence pop culture – she’s also proven herself to be a compassionate and
intelligent speaker, starting with her powerful “Don’t Ask, Don’t Tell” speech
in Maine.
• Take-away: Don’t be afraid to be yourself, and express your originality.

8. Tony Robbins
• The intelligentsia might criticize this self-help master – but who cares?
Robbins’ gifts as a motivational speaker, bestselling author, “firewalker,”
and success coach is unparalleled in the personal development business.
Starting out with little in the way of education or financial resources, he
began by promoting Jim Rohn’s career seminars before embarking on his
own work as a self-help coach. Now, he’s an international phenomenon
with success that his colleagues dream about achieving.
• Take-away: Believe what you say and others will, too.

9. Richard Branson
• The mogul might be best known for his Virgin Group of more than 400
companies, including an ultra hip airline – and that’s saying a lot since
most airlines suffer from dismal customer service and dreary on board
accommodations. He’s also a consummate adventurer and world traveler,
whose attempts to break world records and pull off PR stunts for his
brand in air balloons and boats have captured the imagination of admirers
the world over.
• Take-away: If you want to grow, don’t just work on your business; work
on the business of your business.

10. Benjamin Netanyahu
•The Israeli Prime Minister is an iconic figure – the epitome of a strong,
passionate leader with an unwavering commitment to the survival and
strength of the Jewish state. His speech in front of AIPAC in Washington
this past March is but one example of his incredible oratory skills, and his
ability to argue a point gracefully even while pointing out the errors of those
with whom he disagrees.
“For fifteen years, I’ve been warning that a nuclear-armed Iran is a grave
danger to my country and to the peace and security of the entire world. For
the last decade, the international community has tried diplomacy.
•Take-away: Have convictions, and stick to them.

11. Jack Welch
• He has been called the greatest CEO in America. In practical terms, he
earned the name because of General Electric’s unparalleled record of
earnings growth and over more than two decades while he was chairman
and CEO (1981-2001). He has attributed his success to an ability to focus on
solutions and execute them using the right people. In order to do that well,
you have to know how to communicate a message and at that Welch is a
genius.
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• Take-away: Words are most valuable when backed up by deeds.

12. 5W Public Relations Capabilities

13. 5W Public Relations Capabilities
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14. About 5W Public Relations
5W Public Relations is headquartered in New York, with an office in Los Angeles.
Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25
largest Public Relations firms in the U.S. Founded in 2003 by Ronn Torossian,
and named the nation's fastest growing PR agency three years in a row, we are
an aggressive full-service communications firm with core competencies in all
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For More Information visit www.5wpr.com or call us at 212.999.5585 14