EMINENT COLLEGE OF MANAGEMENT AND TECHNOLOGY {BARASAT BOARBARIA KOLKATA-700126}

1. PRESENTED BY: ROHAN AND RAHUL
1st YEAR

2. 
 AMUL :- THE TASTE OF INDIA
AMUL means “PRICELESS”
Multi-dimensional impact on
rural economy and Society
INTRODUCTION

3. 
Amul {Anand Milk Union Limited},
Established in 1946, it is a diary
cooperative movement in India.
The Amul pattern has established itself
as uniquely appropriate model for rural
development
History of Amul

4. 
1946 In Present

5. 
Amul follows the unique business
pattern. “Anand Pattern”
Cooperative System.
Everyday Amul Collects
8.4 million litters of milk from 2.79
million Farmers.
Business Model Of Amul

6. 
Amul Business Growth

8. 
The Marketing
Product
*Diary Product
*Cooking Product
Price
*Low Pricing
Place
*Rural And Urban
Market
*International
Product
Promotion
*Advertisement

9. 
Products of Amul

10. 
The Company Take Raw Material

11. 
*BRITTANIA
*NESTLE
*MOTHER DAIRY
*CADBURY
Competitors

12. 
AMUL VISION TO PROVIDE
MORE AND MORE
STATISFICATION TO THE
FARMAR’S EMPLOYS TO
DISTRIBUTERS
VISION OF AMUL

13. 
TURNOVER OF 27000 CRORE.
MILK PRODUCTION 33.1 MILLION
liter/day
MILK DRYING CAPACITY 200 MT/day
MISSION OF AMUL

14. Thanks for Watching
our presentation