Our Company profile

1. Stock Name: STEP
Stock Code: 002527
Step by step
Shanghai STEP Electric Corporation
Dreams come true
Science Technology Electric Progress

2. Brief Introduction
Dec. 24, 2010, STEP was listed in Shenzhen Stock Exchange
Stock Name: STEP Stock Code: 002527

3. Company Culture
Mission Vision
Provide the best controller, Become a world-renowned
driver and energy-saving high-tech electric company
products for our
customers, bring benefit to
society and employees.
News Mind Interaction

4. Company Introduction
Shanghai STEP was founded in 1995 Specialized in research and
development for elevator control & drive and industrial drives Sales and
service network covers Europe, America, Asia, and Oceania, more than 30
countries and regions.

5. STEP Group
China
Shanghai STEP Electric Corporation
Shanghai Sigriner STEP Electric Co., Ltd.
Shanghai STEP Elevator Components Co., Ltd.
Shanghai STEP Electric Wire & Cable Co., Ltd.
Shanghai STEP Software Co., Ltd.
Oversea
Hong Kong STEP Electric Co., Ltd.
Oversea
STEP Sigriner Elektronik GmbH

6. Service Network: Domestic
Domestic
4 Sales Offices
14 Liaison Offices
Office
Beijing, Shanghai,
Guangzhou, Chengdu
Liaison
Dalian, Shenyang, Tianjin Shijiazhuang, Zhengzhou,
Chongqing, Xian, Hangzhou, Wuxi, Nanxun, Wujiang,
Fuzhou, Changsha, Shenzhen

7. Service Network ： International
Subsidiary Products Have Been Sold to
Hong Kong, Germany Germany, England, Denmark, Saudi-Arabia, South
Scotland, Canada, Japan, Korea, Philippines,
Singapore, Malaysia, Indonesia, Hong Kong, Taiwan
Thailand, India, Pakistan, Turkey, and Macau, etc.

8. Core Competence
Strong R&D ability
 R&D Input, 8% of annual turnover
 300+ Talented & Experienced Engineers
 17-year Experience in Elevator Control & Drive
 Intelligent Property, 77 patents & 52 Software Copyrights
 Customized solutions will be met your requirements.

9. Core Competence
Sales Achievement
 60,000 units in 2011
 Strategic Partners, Otis, ThyssenKrupp, Kone, Schindler, etc.,
 Market Share 17%, No.1 in China.
Service Network
 STEP Germany and STEP Hongkong Company
 Branch offices in India, Russia, Brazil (coming soon), Southern-Asia
 Locally provide pre-, middle-, after-sales service and training.

10. Core Competence
Up-to-date Production Line, Excellent Management , Total Quality Management
• 3 SMT PCB Line,
• STEP Electric Corporation: Control Board, Control Systems
• Sigriner STEP Co., Ltd: Low & High voltage inverter, Servo Drive Systems
• STEP Elevator Components: COP, LOP, Buttons, Hall Lantern, etc
• STEP Electric Wire & Cable: Elevator Wires & Cables.
• STEP Software Co., Ltd: Elevator Software.
• Hongkong STEP Co., Ltd: Mainly for Southern Asia Sales Network
• Germany STEP Co., Ltd: Sales Network in Europe, R&D

11. Achievements
Liaoning TV station
Am Bank in Kuala Lumpur
Gold Source Hotel （ Guizhou 、 Changsha 、 Hefei ）
TORIN Tower
6.3m/s, 3 cars, 5.0m/s, 15 cars, 4.0m/s, 8 cars, 7.0m/s, 1600kg,
196m travel length 49 floors 35 floors 68m travel length

12. Achievements
Destination Dispatching System
South Korea Signature Tower
• Group Control for 2 sets ， 7 cars for each
group, lift speed: 4m/s ， 17 floors
• Installation Date: May 2011

13. Product Line
Controller
Control
Cabinet
Inverter
Button
Fixture
Cable

14. Elevator Controller (32 Bits)
Innovation
EMC class: 4000V
RTOS
Programmable system
High precision direct landing
Diverse Commissioning Tools （ computer,
PDA and other special tools)
Support dual encoder
Certificate
TCP/IP Support, Dual-CPU Structure CE, EN81,CSA, GB7588

15. Destination Dispatch System
Components
destination floor selector, large-scale floor
indicator with reset function
Control method: based on expert system,
fuzzy logic,. neural network
Dynamic Distribution Functions: dynamic
waiting, automatic peak recognition, dynamic
area service at peak, configurable service
floor, selectable dispatch strategy, on-time
forecast, travel direction forecast etc.
Destination floor selector:
can be equipped with touch-screen,
keyboard, IC-card or push buttons
Group control capacity: 8 lifts

16. Cabin Commissioning Software
 Provide a revolutionary way of elevator
commissioning
 Direct cabin commissioning of leveling,
comfort feeling, etc. “What You See Is
What You Get”
 More convenient and more user-friendly

17. Elevator Inverter
Elevator Controller
Integrated Inverter
Elevator Goods Controller
Inverter Integrated Inverter
1 .1 ~1 85kW
Re-generator Door inverter
Device

18. Elevator Inverter
Innovation
Specially designed for elevator driving
Auto-tuning at job site: not needed
Zero-speed Torque Compensation , Saving
for Cost, Time, Improving Stability
Up-to-date PWM Dead Zone Compensation
Certificate
CE, NRTL

19. Elevator Controller Integrated Inverter
 Integrated with Drive and Control
Technology.
 Auto-tuning at job site: not needed
 Compatible with various types of
encoder. Supports PG card type:
SIN/CON, ABZ, UVW etc

20. Goods Controller Integrated Inverter
 For goods lift and home lift
 Travel speed ≤ 1.0m/s
 Floors ≤ 6

21. Re-generator Device
Empty load
Energy saving
28% ～ 45%
Full load

22. Integrated Elevator Controller
Elegant & Excellent
Rated Velocity ≤1.75m/s
Power Range ≤ 15kW
Dimension: 450mm×1100mm×300mm

23. Compact Integrated Elevator Controller
■ Rated Velocity ≤2.5m/s
Power Range ≤ 22kW
■ Modular design
All-plug-in construction
Super slim 220mm
■ Standard
1200mm×650mm×220mm
Wall-hanging
1050mm×650mm×220mm

24. New Design of COP & LOP
Features
 Hexagon linking type for face plate and
button box, plate thickness 2mm
 Punch Intercom interface
 Various display type: mono-color LCD,
TFT display Symbols like clock on
single color LCD
 PB20serie button with new design, touch
comfort, solid structure, simple to install,
comply with newest European standard
has applied for national patent

25. Other Industrial Drive
Harbor Crane
Rub Machinery
Textile/Packing Machinery
Crane High volta high ca cityinverter
ge, Vector inverter
pa
Vector inverter ne IM otor
Ha
Servo
rbor Cra nverter
Mineral Machinery

26. ESMS - Elevator Service Management System
Service
Management
Maintenance
Plan
Out-store
Maintenance
Warehouse
In-store
Management
Anxiously Dispatch
Repairs Order
Inventory
Contract Unit
Elevator
File
Contract
Material
Material Measuring GoodsAlloc Contract Team
Type Unit ation Type Elevator
Maintenance
Cycle
Warehouse Employee User
Client Department Position
Authority
System
Area Code Rules
Management
Basic System
Parameters
Supplier
Information
Favorite
Management

27. Research and Development
Tools
Our Lab covers Safety, Functional, EMC, Environment and
Performance tests with advanced tools and equipment
Static
EMC
Thermal
Circulation
Instruments
Vibration Erosive
Shock
Torque

28. Research and Development
Process Control
Q+ Level 3
PFMEA
AOI Test
AOI ICT Test
ICT

29. Enterprise Resource Planning
SAP ERP System has been implemented in April, 2006
MM PP
(Material (Production
Management) Planning)
SD FI
(Sales and (Financial
Distribution) Accounting)
CO
(Cost SAP ERP
Control)

30. Certificates
EN 81
Europe N orth America
I SO9001 CCC in China
I SO1 4001

31. Thank you !

32. Questions ?