ADARA Panel's presentation at Mumbrella's Travel Marketing Summit
1. ADARA private & confidential
Why most consumer data
advice does not work for
travel brands in Australia
2. ADARA private & confidential
With 200 trusted travel brands, and 850+ million monthly unique traveller
profiles, we have a simple vision of growing the travel industry together
ADARA Is The World's Travel Data Co-op
DATA CO-OP
3. ADARA private & confidential
THE CHALLENGE TODAY – FRAGMENTED DATA
Center seat in
the back – 46B
Boarding
pass from
SYD to LAX
Frequent
business
traveller
Rents
luxury cars
International
traveller
Family with 3 kids
Prefers
business
class hotels
Searches with OTAs
Goes to the
Pacific
every year
YOUR VIEW OF
PETER: LIMITED
COMPLETE PICTURE
OF PETER TAN
11. ADARA private & confidential
Panel Attendees:
Jonathan Hardy (Moderator):
Managing Director Asia Pacific, ADARA
Julia Brogan:
Senior Account Director, Flashtalking
Georgia Gregerson:
Managing Director, GTI Tourism
Steve Jones:
Managing Partner and Co-founder, 3Forward
Luke Donkin:
Sales Director, Australia, New Zealand and Pacific, ADARA
11
12. Thank You!
Luke Donkin
Sales Director Australia, New Zealand and Pacific
ADARA
luke.donkin@adara.com
www.adara.com
ADARA private & confidential