Value Validation Project Example by Rivaldy Varianto

1. IDEA TO GENERATE ADDITIONAL
REVENUE THROUGH AERODYNAMIC
LANDSCAPE
Rivaldy Varianto Susilo
DD/MM/YYYY

2. Agenda
• Background
• Challenge in Business – [team name]
• Producing More Deliverables through Aerodynamic Landscape
• Idea to Generate More Revenue Through Aerodynamic Landscape
• Initial Approach : Business Metrics Analysis
• Mid Approach : Digital Fit (Show Case)
• Reference to Consider

3. Challenge in Business – [team name]
Based on my discussion with [team leader], and other discussion with the [team name] ([team member 1, 2, 3]), I understand there are two main
challenges that the team faces:
1. Incorporating Digital Transformation into everyday works.
2. Create more deliverables (products / services) based on [team name] role & responsibility.
Therefore it is in my interest to give a showcase of my idea, what I have done to approach a similar challenge, and what I can bring to the team.

4. Producing More Deliverables through Aerodynamic Landscape
Conventional Aerodynamic is mainly aligned with the
analysis of shape and performance design of an aircraft in
early stage of production.
However, in modern business competition, company must
be able to provide a new cash generation method. It also
applies for [company name] as one of the leading Aerospace
company in the world.
Aerodynamic is a ‘sexy’ field to tweak and extract raw data
into a business-related insight for commercial purpose.
Several servitization from [company name]:
• Product A
• Product B
• Product C
• Product D
Image source: anderssorman-nilsson

5. Idea to Generate More Revenue Through Aerodynamic Landscape
Servitization becomes a recent trend adopted by the Aerospace industry. To put it simply, the concept of servitisation is similar to rent the
product, and charge the customer by flight hours or other quantified parameter. Data-driven technology helps to generate the correct price and
redefine relationship with customers.
The detailed idea described in this power point will focus on the business and management approach of the analysis.
AERO-TWIN
PROBLEM
Unique and different data set for each fleet on the
operations for airlines. Demanding high manpower
and customization to analyse.
IDEA
Create digital twin for each serial number in
customer’s fleet. The focus of the Digital twin is to
assess the aerodynamic performance analysis. Other
benefit is also possible, but not in the scope of this
power point.
Image Source: GE
Image Source: All3DP

6. Initial Approach : Business Metrics Analysis
“Companies investing in digital solutions are expecting to deliver annual growth and cost
efficient of 5-10% or more in the next 3-5 years.” (Catlin, et al., 2015)
“Positive impact of digitalization are already seen in various industries, where
digital leaders outperform their peers (Westerman, et al., 2015)
Digitalization Primary Metrics. Source: Kotarba, 2017
To plan a new / an upgrade of a digitalization initiative, we can
directly apply and analyse the metrics as shown in the picture.
Several other method that I have tried and can be used to analyse
the business impact of the Digital Twin idea:
• “To understand the impact of the idea” => PESTEL
• “To assess the idea’s advantage” => SWOT
• “To analyse the nature of change” => TROPICS

7. Mid Approach : Digital Fit (Show Case)
The idea is to create Digital Twin for each customer’s fleet with a subscription-
based approach.
Aerodynamic is the main focus of this Digital Twin, for customer to have a real-
time monitoring to aerodynamic performance of their aircraft (airframe, wing,
empennage, etc.).
Detailed analysis can be conducted for this idea. In this slide, I’m providing you
what I have done in the past to analyse similar idea of digital transformation
([Product A]) and what I had proposed as a recommendation.
DIGITAL FIT approach was used to analyse the final metrics of the idea.
My analysis for [product A] shows a result of **% of fit into the business
competition, and my proposal add the existing intiative into **% fit. An addition
of **% has a considerably large impact for big company like Airbus. The full study
is attached in the email.
Image Source: Own Research

8. Digital Fit Result
Proposed Strategy
Based on this valuation, my
proposed strategies get a slightly
higher score
Skywise Initiative
[Company name] [Product A]
initiative
This same approach for sure can
be applied to the Digital Twin
idea and to look the best
contribution that [team name]
can provide to the new
deliverables.

9. That are Just 1 Ideas. There’s Plenty More Where That Came From!
Hi, I’m Rivaldy and I’m a professional with 5+ experience and passion in Aerodynamics, Digital Transformation, and Operations Management. I’m
a master-degree graduate from the University of Glasgow, Scotland with Major in Aerospace Engineering & Managament. Currently I’m working
for [company name] at Indonesia.
My passion are in the field of:
• Aerodynamics Engineering
• Operation Management
• Digital Transformation
• Strategic Change
Rivaldy’s Resume | Rivaldy’s LinkeIn | Case Studies of Rivaldy’s Work

10. Reference to Consider
Mainly the idea of this proposal is coming from my experience as a
Project Manager + My Management Dissertation at the University of
Glasgow regarding Big Data Analytics in Airbus.
Moreover, my article in my university year regarding Airbus Digital
Transformation can also be read in attached mail.