Marketing plan of my app

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Ritish Gupta

In this presentation , new app has been made. Marketing plan is discussed through this app.

Marketing

Peoplemissoldtime.Somemisstheirchildhoodandsome
misstheiryoungdays.Peoplearefondofwatchingtelevision.
Weallseesomeshowsandlaterinoldagewemissthose
shows.Watchingtheseshows againhelpthemtorelivetheir
olddays.App‘YOURTIME’allowsthemtowatchevery
famousshowtelecastedafter1950.

TargetConsumers
Youngsters Adults
Old people

YoungsterscanwatchmissedepisodesofanyrecentTVseries.
Episodesofrecentshowswillalsobeavailableon‘YOURTIME’
app.

Hotstarisalivestreamingappthatletsyouwatchyourfavoriteshowsand
movieson-the-go.Onecanwatchfullepisodesofyourfavoriteshows;Hindi,
English,Tamil,Kannada,Malayalam,Marathi,TeluguandBengalimoviesin
additiontolivecricket&othersports.Itdealsinrecentshowswhereas‘Your
Time’dealsinpastaswellaspresentshows.
V
S

V
S
Viacom18-oneofthecountry’slargestgrowingmedianetworksofferingondemandTV.
Withover28,000hoursofexcitingcontentforaudienceswithvaryingchoicesand
preferences,coveringColorsHindi,MTV,Nickelodeon,Viacom18MotionPictures,Colors
Infinity,ColorsKannada,ColorsMarathi,ColorsBanglaandColorsGujarati,Vootoffersthe
biggestTVShows,,BlockbusterBollywoodMovies,IndianTVserials,yourfavoriteToons&
VootOriginals,absolutelyFree.‘YOURTIME’hasanedgeoverthisappasitdealsonlyin
recentshowswhereas‘YOURTIME’dealsinpastaswellaspresentshows.

V
S
OZEEEntertainmentNow-bringstoyouthevastlibraryofentertainmentof
popularZEENetworkchannelsinoneplace,absolutelyfree.WithOZEE,youcan
watchTVShows,Movies,Music,EntertainmentandLifestylevideosacrossany
device,atyourpace.ItdealsinZeeNetworkonlywhereas‘YOURTIME’dealsin
morethanonechannel.

YEAR
1950-1960
1960-1970
1970-1980
1980-1990
1990-2000
2000-2010
2010-2017
‘YOURTIME’willhave
yearslistedlikethis.
Onceyouclickonany
option,Popularshows
ofthatdecadewill
appear.

HalfepisodesofeachTV
seriesareavailableforfree
on‘YOURTIME’app.
Consumerwillhavetopay
US$3.99towatchrestofthe
episodes.

These interns will be
paid some amount in
case they are able to sell
the premium version of
‘YOUR TIME’.

‘YOUR TIME’ app can be promoted through social
media platform. FB page and instagram page can be
made to promote ‘YOUR TIME’ app.

Summary
1. ‘YOURTIME’willhelppeopletorelivetheirchildhood.
2. ‘YOURTIME’willbetargetingyouthaswelloldpeople.
3. Hotstarismajorcompetitorof‘YOURTIME’.
4. Itcontainsallepisodesoffamousshowslaunchedafter1950.
5. Halfepisodesareavailableforfree.
6. ‘YOURTIME’willbepromotedthroughinternsandsocial
media.

Disclaimer
Created by Ritish Gupta, APJ Jalandhar during a
marketing internship by
Prof. Sameer Mathur ,IIM Lucknow

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