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The Changemakers
(L-R Rishab Srivastava, Manav Sehgal, Gaurja Sehgal, Dhruv Khanna)
Founded: September 2014
Raktsha literally means ‘protection of blood’
Objectives: Taking small steps in Delhi NCR to combat anaemia
Why we love Anaemia!
• Doesn’t discriminate people on the basis of:
i. Age
ii. Financial background
iii. Gender
• Not considered a disease; it has become a way of life
• Doesn’t seek attention, silently kills
Prevalence all over the world
3960 students impacted
Awareness: 2-3 years
• Workshop at a
playschool to
discourage mud
and chalk eating
• Audio Visual
demonstration to
reinforce the same
Impact: 200 pre-schoolers educated
• Healthy Traffic Lights
• Colouring your way to
health
• Poster Making
• Jumping for Healthy
Blood
• Poem Recitation
• Slogan Writing
• Healthy Bites
• Throw the Loop
• Healthy Basket
• Simon Says ‘Combat
Anaemia’
Impact: 1680 children educated
Awareness: 4-10 years
• Treasure Hunt
• The Anaemia Maze
• Pop Went the RBC
Impact: 600 students educated
Awareness: 11-13 years
• Raktsha Board
• Diary Entry
• Jingle Making
• Spin a Yarn
• Health Quiz
• Drop of Blood
• Word Search
• Group
Discussion
• Radio Show
• Just a Minute
• Skit
• Role-play
• ADZAP
Impact: 100% participation achieved
in
9th and 10th grades
1600 students made aware
Awareness: 14-15 years
• Wheatgrass Juice Challenge
• Salt Distribution
• GUDness Bars on
Christmas
• Iron-rich Langar on Guru
Gobing Jayanti
• Chikki Distribution on
Lohri
• Flyer Distribution
Impact: 500 flyers given;
50 juices drank;
500+ people educated during festivals
• 15 kg’s of salt distributed
Reaching Out: Community
• Anaemia Free Children’s
Day: Audio Visual Demo
and Banana Distribution
• Workshop with TOI NIE
Impact: 300 students educated about anaemia and the
I importance of healthy eating
Reaching Out: School
• Popeye Photo Booth
• Helium balloon
signatures
• Banner Signature
Campaign
• Tree of Life
• RED Day
Impact: 1100+ parents and students of all ages
h showed support for the cause
100+ teachers involved
Support: At school
Media Coverage
India’s
largest youth
magazine
Impact:
15,000+
readers
Tadpoles
.com
Distributed in
26 sectors of
Noida and 31
colonies of
South Delhi
Impact: 1.5
lakh readers
Samwad
Featured
3 times
Impact:
2 lakhs
HIT
95 FM
Support: In Community
The team met various luminaries well respected in their fields:
• Arnab Goswami
• Rahul Kanwal
• Barkha Dutt
• Mark Tully
• Mathew Amroriwala
• Rakshanda Jalil and many more
Blessings received: 150
Social Media
Instagram
Imgur
Youtube
Red Alert
Challenge
Sarcastic
Sundays
Raktsha
Calendar
DAILY DOSE OF INFO:
Mythic Mondays
Tuesday Talkies
Wholesome Wednesdays
Theraputic Thursdays
Factual Fridays
INSERT DAILY
DOSE PIC
RESOLUTIONS
PIC
Dr. Anita Sehgal StoryPop the balloon challenge
Free Hb Testing#AnaemiaAwareness
Facebook
Impact: Counting likes, followers , views and subscriptions = 4000+
Panel Discussion
Dr. B Devi Priya ,
Paediatrician
Ms. Shikha Nautiyal,
Educationist and TOI Consultant Dr. Anita Sehgal,
Senior Physician
Dr. Anjali Manu,
Gynaecologist & IVF Specialist
Dr. Anika Singhal,
Pathologist
Ms. Sanyukta Priya,
Anaemia Victim
Survey
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pink Light Pink Pale
Conjunctiva Test Results
Important Questions:
•Awareness regarding anaemia
•Level of fatigue
•Onset of symptoms after pregnancy
•Restricted meals
Fundraiser - Raktmasala
Fundraiser unfurled in 4 stages:
•Collection of ingredients
•Master chef Cook-off
•Packaging the goods
•Selling the final product
Total Profit= 20 x 115= Rs. 2300
Nithari Village, Sector 30, Noida
Number of Visits : 3
Gheja Village, Sector 93A, Noida
Number of Visits:2
Sadarpur Village, Sector 45, Noida
Number of visits: 3
3 Pronged Approach
Diagnosis
Utensils and
Footwear
Medical
Treatment
Diagnostics: Blood Tests
• Blood tests
conducted to
diagnose the
anaemic
population
• All anaemic
people given
advice on
treatment
Impact: 300+ people tested
Eradication: Deworming & Footwear
Impact: 200+ children dewormed;
250+ children given
footwear
Footwear
distribution and
deworming was
carried out to
eradicate
hookworm
disease, a cause of
anaemia
Impact: 1200+ capsules prescribed;
80 utensils distributed• Personalised kits
were given
according to
people’s
diagnosed Hb
levels
• Iron utensils were
also given to
enrich their diets
with iron
Treatment: Kits & Utensils
Implementing the 3-Pronged
Approach in Nithari
Diagnosing the anaemic population Distributing iron utensils Prescribing personalised kits
Tangible
Total Reach: 3.8
lakhs & counting

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Raktsha

  • 1.
  • 2. The Changemakers (L-R Rishab Srivastava, Manav Sehgal, Gaurja Sehgal, Dhruv Khanna) Founded: September 2014 Raktsha literally means ‘protection of blood’ Objectives: Taking small steps in Delhi NCR to combat anaemia
  • 3. Why we love Anaemia! • Doesn’t discriminate people on the basis of: i. Age ii. Financial background iii. Gender • Not considered a disease; it has become a way of life • Doesn’t seek attention, silently kills
  • 5.
  • 7. Awareness: 2-3 years • Workshop at a playschool to discourage mud and chalk eating • Audio Visual demonstration to reinforce the same Impact: 200 pre-schoolers educated
  • 8. • Healthy Traffic Lights • Colouring your way to health • Poster Making • Jumping for Healthy Blood • Poem Recitation • Slogan Writing • Healthy Bites • Throw the Loop • Healthy Basket • Simon Says ‘Combat Anaemia’ Impact: 1680 children educated Awareness: 4-10 years
  • 9. • Treasure Hunt • The Anaemia Maze • Pop Went the RBC Impact: 600 students educated Awareness: 11-13 years
  • 10. • Raktsha Board • Diary Entry • Jingle Making • Spin a Yarn • Health Quiz • Drop of Blood • Word Search • Group Discussion • Radio Show • Just a Minute • Skit • Role-play • ADZAP Impact: 100% participation achieved in 9th and 10th grades 1600 students made aware Awareness: 14-15 years
  • 11.
  • 12. • Wheatgrass Juice Challenge • Salt Distribution • GUDness Bars on Christmas • Iron-rich Langar on Guru Gobing Jayanti • Chikki Distribution on Lohri • Flyer Distribution Impact: 500 flyers given; 50 juices drank; 500+ people educated during festivals • 15 kg’s of salt distributed Reaching Out: Community
  • 13. • Anaemia Free Children’s Day: Audio Visual Demo and Banana Distribution • Workshop with TOI NIE Impact: 300 students educated about anaemia and the I importance of healthy eating Reaching Out: School
  • 14.
  • 15. • Popeye Photo Booth • Helium balloon signatures • Banner Signature Campaign • Tree of Life • RED Day Impact: 1100+ parents and students of all ages h showed support for the cause 100+ teachers involved Support: At school
  • 16. Media Coverage India’s largest youth magazine Impact: 15,000+ readers Tadpoles .com Distributed in 26 sectors of Noida and 31 colonies of South Delhi Impact: 1.5 lakh readers Samwad Featured 3 times Impact: 2 lakhs HIT 95 FM
  • 17. Support: In Community The team met various luminaries well respected in their fields: • Arnab Goswami • Rahul Kanwal • Barkha Dutt • Mark Tully • Mathew Amroriwala • Rakshanda Jalil and many more Blessings received: 150
  • 19. DAILY DOSE OF INFO: Mythic Mondays Tuesday Talkies Wholesome Wednesdays Theraputic Thursdays Factual Fridays INSERT DAILY DOSE PIC RESOLUTIONS PIC Dr. Anita Sehgal StoryPop the balloon challenge Free Hb Testing#AnaemiaAwareness Facebook Impact: Counting likes, followers , views and subscriptions = 4000+
  • 20. Panel Discussion Dr. B Devi Priya , Paediatrician Ms. Shikha Nautiyal, Educationist and TOI Consultant Dr. Anita Sehgal, Senior Physician Dr. Anjali Manu, Gynaecologist & IVF Specialist Dr. Anika Singhal, Pathologist Ms. Sanyukta Priya, Anaemia Victim
  • 21. Survey 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Pink Light Pink Pale Conjunctiva Test Results Important Questions: •Awareness regarding anaemia •Level of fatigue •Onset of symptoms after pregnancy •Restricted meals
  • 22.
  • 23. Fundraiser - Raktmasala Fundraiser unfurled in 4 stages: •Collection of ingredients •Master chef Cook-off •Packaging the goods •Selling the final product Total Profit= 20 x 115= Rs. 2300
  • 24.
  • 25. Nithari Village, Sector 30, Noida Number of Visits : 3
  • 26. Gheja Village, Sector 93A, Noida Number of Visits:2
  • 27. Sadarpur Village, Sector 45, Noida Number of visits: 3
  • 28. 3 Pronged Approach Diagnosis Utensils and Footwear Medical Treatment
  • 29. Diagnostics: Blood Tests • Blood tests conducted to diagnose the anaemic population • All anaemic people given advice on treatment Impact: 300+ people tested
  • 30. Eradication: Deworming & Footwear Impact: 200+ children dewormed; 250+ children given footwear Footwear distribution and deworming was carried out to eradicate hookworm disease, a cause of anaemia
  • 31. Impact: 1200+ capsules prescribed; 80 utensils distributed• Personalised kits were given according to people’s diagnosed Hb levels • Iron utensils were also given to enrich their diets with iron Treatment: Kits & Utensils
  • 32.
  • 33. Implementing the 3-Pronged Approach in Nithari Diagnosing the anaemic population Distributing iron utensils Prescribing personalised kits