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INDUSTRY TRENDS & COMPETITION
•	 The rise of the Industrial Internet of Things (IIoT). Manufacturers like Deere are
increasingly leveraging smart machines & smart agriculture. The IIoT is estimated to
bring more than $10 trillion to the global economy by 2030.
•	 Agricultural robots needed to meet demand. These robot shipments are
expected to reach close to 1 mill worldwide by 2024, up from just 33,000 last year.
•	 Massive urbanization means opportunity. Migration from rural areas creates
need for infrastructure development. In 30 years, 70% of the global population will live
in urban areas, up from more than 50% today.
70%
18%
10% 2% Agriculture & Turf
Construction &
Forestry
Financial Services
Other
2018 STRATEGIC PRIORITIES
DEERE & CO. A B M F U E L
•	 Lead the world in premium agriculture equipment and precision
solutions, anticipating industry tailwinds and growing revenue at a faster rate
than their 7 enterprise competitors.
•	 Creating industry-leading innovation around Internet of Things (IoT) and
analytics. As the industry evolves, Deere needs to systematically build new
business capabilities.
•	 Expand construction equipment reach via strategic acquisitions like
Wirtgen. In 2017 Deere laid out $5.2 billion in cash to buy the global road-
construction company and its network spanning over 100 countries.
BY THE NUMBERS
TOP INFLUENCERS
GANESH JAYARAM
VP, Information Technology
RAJESH KALATHUR
Chief Financial Officer
PIERRE J. GUYOT
VP, Global Supply Chain
Management & Logistics
RENEE A. MAILHOT
Chief Compliance Officer
“Going forward, we’re trying to
embrace an approach where
applications, infrastructure and
business [units] are all going to
work together.”
-Ganesh Jayaram, Vice President of IT
On Deere’s goal of developing a smart connected enterprise.
Infrastructure
Wirtgen
Global Construction
Precision Agriculture
Analytics Leadership
MeasurableConsumerValue
Quality
Artificial Intelligence
Innovation
Outpace Industry Growth
Construction & Forestry
Smart Machines
Dealers
Productive Equiptment Roads
Bridges
Infrastructure WorldClassDistribution
Global Presence
AutoTrac
Sustainable SVA Growth
BlueRiver
Disciplined Investments
Advanced Machinery
Integrity
Insights
StrongExecution
Mazzotti
WinAftermarket
FinancialServices
Tight Rein on Costs
Shedding Costs
Research & Development
950KCrawler
S700 Combine
Technology
Commitment
5-Series Tractor
Roads
IoT
SAMUEL R. ALLEN
Chief Executive Officer
KLAUS G. HOEHN
VP, Advanced Technology
& Engineering
JOHN H. STONE
SVP, Intelligence Solutions
Group
JOHN C. MAY
President, Agricultural Solutions
& Chief Information Officer
29.7
BILLION IN SALES
60,500
EMPLOYEES
181
YEARS IN BUSINESS
105
RANK ON F500
REVENUE%BYSEGMENT
John Deere manufactures & sells
commercial & residential farm,
construction, forestry & lawn care
equipment, including tractors,
balers, UTV’s and sprayers,
among others. The company’s
three primary operating units are:
Agriculture & Turf, Construction
& Forestry, & Financial Services.
(see chart)
Moline, IL • 309.765.8000 • www.deere.com
LANE ARTHUR
Director, Digital Solutions
$45.5
$29.7
$16.1
$7.4
CaterpillarJohnDeere
KomatsuAGCO
©LEADBRIDGE 2018 www.leadbridgereports.com
$

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ABM Cheat Sheet - John Deere

  • 1. INDUSTRY TRENDS & COMPETITION • The rise of the Industrial Internet of Things (IIoT). Manufacturers like Deere are increasingly leveraging smart machines & smart agriculture. The IIoT is estimated to bring more than $10 trillion to the global economy by 2030. • Agricultural robots needed to meet demand. These robot shipments are expected to reach close to 1 mill worldwide by 2024, up from just 33,000 last year. • Massive urbanization means opportunity. Migration from rural areas creates need for infrastructure development. In 30 years, 70% of the global population will live in urban areas, up from more than 50% today. 70% 18% 10% 2% Agriculture & Turf Construction & Forestry Financial Services Other 2018 STRATEGIC PRIORITIES DEERE & CO. A B M F U E L • Lead the world in premium agriculture equipment and precision solutions, anticipating industry tailwinds and growing revenue at a faster rate than their 7 enterprise competitors. • Creating industry-leading innovation around Internet of Things (IoT) and analytics. As the industry evolves, Deere needs to systematically build new business capabilities. • Expand construction equipment reach via strategic acquisitions like Wirtgen. In 2017 Deere laid out $5.2 billion in cash to buy the global road- construction company and its network spanning over 100 countries. BY THE NUMBERS TOP INFLUENCERS GANESH JAYARAM VP, Information Technology RAJESH KALATHUR Chief Financial Officer PIERRE J. GUYOT VP, Global Supply Chain Management & Logistics RENEE A. MAILHOT Chief Compliance Officer “Going forward, we’re trying to embrace an approach where applications, infrastructure and business [units] are all going to work together.” -Ganesh Jayaram, Vice President of IT On Deere’s goal of developing a smart connected enterprise. Infrastructure Wirtgen Global Construction Precision Agriculture Analytics Leadership MeasurableConsumerValue Quality Artificial Intelligence Innovation Outpace Industry Growth Construction & Forestry Smart Machines Dealers Productive Equiptment Roads Bridges Infrastructure WorldClassDistribution Global Presence AutoTrac Sustainable SVA Growth BlueRiver Disciplined Investments Advanced Machinery Integrity Insights StrongExecution Mazzotti WinAftermarket FinancialServices Tight Rein on Costs Shedding Costs Research & Development 950KCrawler S700 Combine Technology Commitment 5-Series Tractor Roads IoT SAMUEL R. ALLEN Chief Executive Officer KLAUS G. HOEHN VP, Advanced Technology & Engineering JOHN H. STONE SVP, Intelligence Solutions Group JOHN C. MAY President, Agricultural Solutions & Chief Information Officer 29.7 BILLION IN SALES 60,500 EMPLOYEES 181 YEARS IN BUSINESS 105 RANK ON F500 REVENUE%BYSEGMENT John Deere manufactures & sells commercial & residential farm, construction, forestry & lawn care equipment, including tractors, balers, UTV’s and sprayers, among others. The company’s three primary operating units are: Agriculture & Turf, Construction & Forestry, & Financial Services. (see chart) Moline, IL • 309.765.8000 • www.deere.com LANE ARTHUR Director, Digital Solutions $45.5 $29.7 $16.1 $7.4 CaterpillarJohnDeere KomatsuAGCO ©LEADBRIDGE 2018 www.leadbridgereports.com $