2. Power Prospecting - February
Exceptional Customer Service - March
The Power Close - April
Powerful Sales Presentations - June
Selling at your Higher Price - July
Power Sales Motivation - August
Telephone Selling - September
Power Selling – Face to Face - October
Power Negotiation - November
The Power Series
3. The Close
Look for Buying Signals
Summarize The Benefits
Ask for the Business
SHUT UP!
4. • 1-2-3 Close - close with the principle of three.
• Adjournment Close - give them time to think.
• Affordable Close - ensuring people can afford what you are selling.
• Alternative Close - offering a limited set of choices.
• Artisan Close - show the skill of the designer.
• Ask-the-Manager Close - use manager as authority.
• Assumptive Close - acting as if they are ready to decide.
• Balance-sheet Close - adding up the pros and the cons.
• Best-time Close - emphasize how now is the best time to buy.
• Bonus Close - offer delighter to clinch the deal.
• Bracket Close - make three offers - with the target in the middle.
• Calculator Close - use calculator to do discount.
• Calendar Close - put it in the diary.
• Companion Close - sell to the person with them.
• Compliment Close - flatter them into submission.
• Concession Close - give them a concession in exchange for the close.
• Conditional Close - link closure to resolving objections.
• Cost of Ownership Close - compare cost over time with competitors.
• Courtship Close - woo them to the close.
• Customer-care Close - the Customer Care Manager calls later and re-opens the conversation.
• Daily Cost Close - reduce cost to daily amount.
• Demonstration Close - show them the goods.
• Diagram Close - Draw a picture that draws them in.
• Distraction Close - catch them in a weak moment.
• Doubt Close - show you doubt the product and let them disagree.
• Economic Close - help them pay less for what they get.
• Embarrassment Close - make not buying embarrassing.
The Close
5. • Emotion Close - trigger identified emotions.
• Empathy Close - empathize with them, then sell to your new friend.
• Empty-offer Close - make them an empty offer that the sale fills.
• Exclusivity Close - not everyone can buy this.
• Extra Information Close - give them more info to tip them into closure.
• Fire Sale Close - soiled goods, going cheap.
• Future Close - close on a future date.
• Give-Take Close - give something, then take it away.
• Golden Bridge Close - make the only option attractive.
• Handover Close - someone else does the final close.
• Handshake Close - offer handshake to trigger automatic reciprocation.
• Humor Close - relax them with humor.
• Hurry Close - go fast to stop them thinking too much.
• IQ Close - say how this is for intelligent people.
• Minor points Close - close first on the small things.
• Never-the-best-time Close - for customers who are delaying.
• No-hassle Close - make it as easy as possible.
• Now-or-never Close - to hurry things up.
• Opportunity Cost Close - show cost of not buying.
• Ownership Close - act as if they own what you are selling.
• Price-promise Close - promise to meet any other price.
• Puppy Close - acting cute to invoke sympathy and a nurturing response.
• Quality Close - sell on quality, not on price.
• Rational Close - use logic and reason.
• Repetition Close - repeat a closing action several times.
The Close
6. • Requirements Close - write down what they want as a formal requirement.
• Retrial Close - go back to square one.
• Reversal Close - act as if you do not want them to buy the product.
• Save-the-world close: - buy now and help save the world.
• Selective-deafness Close - respond only to what you want to hear.
• Shame Close - make not buying shameful.
• Shopping List Close - tick off list of their needs.
• Similarity Close - bond them to a person in a story.
• Standing-room-only Close - show how others are queuing up to buy.
• Summary Close - tell them all the things they are going to receive.
• Testimonial Close - use a happy customer to convince the new customer.
• Thermometer Close - they score out of ten, you close gap.
• Think About It Close - give them time to think about it.
• Treat Close - persuade them to 'give themselves a treat'.
• Trial Close - see if they are ready for a close.
• Valuable Customer Close - offer them a special 'valued customer' deal.
• Ultimatum Close - show negative consequences of not buying.
• Yes-set Close - get them saying 'yes' and they'll keep saying 'yes'.
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The Close