1. Enterprise Architecture: the key to a successful execution of your
business strategy
Launching Conference
of the Association of
Enterprise Architects,
Spanish Chapter
www.globalaea.org
Asociación de Arquitectos
Empresariales de España
www.spainaea.com
Madrid: October 17th, 2013
Paraninfo / Salón de actos
Rectorado Universidad Politécnica de Madrid
C/ Ramiro de Maeztu, nº 7, 28040 Madrid
The Association of Enterprise Architects (AEA) is the more widely recognized association of
Enterprise Architects. The Spanish chapter has been created with the aim of providing a
professional model for Enterprise Architecture in Spain, facilitating, educating and providing
opportunities related to Enterprise Architecture practices. It also pursues to establish a
discussion forum for the analysis of problems, solutions, applications and ideas related to
Enterprise Architecture and disseminate information from an academic and professional
perspectives.
Agenda and
registration at:
www.spainaea.com
With the collaboration of:Sponsors:

2. LaunchingConference of the Associationof Enterprise Architects, Spanish Chapter
“Asociaciónde Arquitectos Empresariales de España” (AAEE)
www.spainaea.com
Agenda
The agenda of the Launching Conference of the Association of Enterprise
Architects, Spanish Chapter, is:
09:30 – Welcome - Excmo. Sr. Rector Mgfco of UPM
10:00 – Conference agenda and AAEE presentation - Juan Fco. Abal,
President of AAEE
10:15 – Challenges for Enterprise Architecture in the Spanish companies -
Jorge Villaverde, Capgemini Spain CTO
11:00 – How to make Enterprise Architecture an actionable mechanism -
Almudena Durán, Enterprise Architect, IBM
11:30 – Break (coffee and networking)
12:00 – Application Portfolio Management: an Enterprise Architecture
governance tool to leverage your IS transformation - Luca Di Risi, Senior
Consultant, MEGA
12:30 – How to approach a Strategic Plan: lessons learned - Ignacio García,
Architecture & Strategy Director, Orange Spain
13:15 – The role of Enterprise Architecture in Business Process Management
(BPM) - Pedro Robledo, Co-Founder & CEO, Club-BPM
14:00 – Wrap-up & closure - José María Salamanca, Vicepresident of AAEE
Register at: www.spainaea.com