2. Las Colinas: A Progressive Climate for Business
Today Las Colinas enjoys a reputation as one of the most
progressive corporate communities in the world and is the home of
major companies such as ExxonMobil, Nokia USA, and The
Associates.
This phenomenal environment, combined with the proposed Dallas
Area Rapid Transit System light rail line servicing the Urban
Center and DFW Airport and a new Convention Center will
continue to make Las Colinas the premier corporate address.

3. The Las Colinas Vision. Planned for Excellence.
Today Las Colinas continues dynamic growth. The city of Irving remains
world-class serving both the corporate community and the residents by
keeping them connected in unique and unprecedented development.
The Dallas Area Rapid Transit light rail will soon serve the Las Colinas
Urban Center en route to Downtown Dallas and DFW International
Airport.
Planned amenities package for Lake Carolyn will include a pedestrian
promenade and fountains. Also planned are a centennial park, a
sculpture garden, and a festival plaza for year round corporate and
family enjoyment.

4. Mission and Objectives
Generate
Recycle
Energy
Education
Nightlife
…customers thirsting to buy solutions that offer less cost, more meaning and
forging a revelation that we have not seen before.
Promote and provide recycle opportunities throughout venue and donate edible
foods to local charities.
Generate, demonstrate, and conserve.
Promote green awareness by sharing what others are doing to become green and
educate what patrons can do.
Focus on high energy entertainment
Mission Objectives

5. Going green is more than a marketing campaign
It is a national imperative. Adoption and understanding has deeply
penetrated a narrow audience, now it is time to reach out to
mainstream consumers and businesses.
Enhancing your green campaign will allow you to compete with
non-green marketing powerhouses, without breaking the bank.

6. Utilizing Social Media
 Tapping into the social media shift in web "conversations" from the
question of "Is Global Warming real" to "What do we do about it."
 Among those Americans using new media, almost 80% interact with
a brand and/or company.
 A rich resource being mined by companies seeking green
customers.
 Broadcast surveys that are motion, not facilitation.

7. Our Brand – cont’d
 Friday color fireworks on Friday night
 Friday color landscaping lights throughout venue
 Friday color laser show on lake
 Friday color spot lights from venue
 Showcase venue’s, city’s and partners’ eco initiatives
 Venue Branded Recycle Receptacles
 Incorporate energy producing Floors in Plaza, Street, and Stream
dance floor

8. Additional Promotional Programming
 Energize Through Health & Fitness Demos
 Yoga workshops, exercise class demonstrations
 Massages
 Facials
 Hybrid or Electric Car Showcase & Giveaway
 Energy-focused cars displayed in street/plaza
 Catch the Energy with a Pep Rally
 Tie in sports teams’ players, dancers, and coaches into pep rallies
showcasing team store apparel, new jerseys, and autographed giveaways
 Charity programs
 Tie in cause platforms to raise money through shows. Many of the artists
have partner organizations (Big Ask Campaign, 1% for the Planet, Natural
Resources Defense Council)
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9. Naming Rights Partner Assets
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Branding Rights
• Official Naming Rights partner of Friday
• Rights to use venue and Friday programming logo in advertising, marketing and
promotional materials
LCEC Advertising & Promotion
• Logo placement on all marketing, advertising and PR materials created for Friday’s
events
• Includes print, TV, radio, digital, mobile and more
• Brand association with all giveaways presented that night

10. Naming Rights Partner Assets
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Branding Assets
• Multiple signage opportunities through out plaza, street and concert hall
• LED board signage
• Internal TV network advertising through our complex
• Recycle opportunities throughout complex
Hospitality
• Event tickets to all Friday night performances
• Can be used for consumer promotion
• Hosting opportunities throughout venue
• Suite or Party Room Opportunity Available
Access Card Program
• Name Association
• Integration of product and promotional activities

11. Typical Green Lunch
 Kickoff GEO-Fit Challenge
 Giveaway: Awarded to Corporate winner of GEO-Fit Challenge (i.e. Gas
cards, Office Supplies)
 Green menu item (tortilla, 50% of proceeds going to charity)
 Green in the venues with acoustical music
 Corporate green education (sample: Newsweek video)

12. Green Afternoon into the Night
 Start ramping up energy by demonstrating Irving’s multicultural
uniqueness with foods, dances, and traditions.
 Oddly paired Piezo floor dance contest
 Headline artist in the Concert Hall
 Promotional Giveaways
 Partnership Activation

13. Zero Carbon Prizes
An assortment of prizes can be given out through contests, raffles, and
text-to-win’s, and may include (but are not limited to):