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Disney Sustainability

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Disney Sustainability

  1. 1. 4/20/2016 Presented By: Hayley Bordui, Daniel Chang, Caroline Watkins Corporate Sustainability Analysis: The Walt Disney Company
  2. 2. Accounts for greatest amount of waste and energy consumption The Walt Disney Company is a globally known company successful in four business segments each with environmental implications Segment Overview: Environmental Takeaway: Media Networks: Broadcasting, radio, cable, publishing, & digital businesses 43.35% % of total revenue in 2015: Consumer Products: Physical products, like toys and games, along with digital apps 8.77% Studio: Movies, music, and broadcast shows for over 90 years 4.37% Theme Parks & Resorts: Disney parks, like Magic Kingdom, & resorts across the world 31.51% Electricity, materials usage, and GHG during production are greatest impacts Packaging, production, and transportation are major environmental concerns Major impact from consumer products over broadcasting technologies
  3. 3. Recommendation Focus on integrated marketing & pursuing additional certifications Benefits to our Recommendation Concerns Carbon Footprint Waste/Water Generation Certifications Strengths Cultural Integration Transparency & Ambition Overview Industry analysis SWOT Analysis Our presentation will focus on analyzing the various aspects of Disney’s sustainability efforts & identifying improvement opportunities
  4. 4. The Walt Disney Company Universal Studios Six Flags Entertainment Corp SeaWorld Entertainment Inc. Carbon Footprint Certifications and Awards Waste Management Reduced Energy Consumption Transparency The Walt Disney Company is the clear leader in sustainability among its main competitors in the theme park & resort industry Overview Strengths Concerns Recommendation Sources: environmentalleader.com, prnewswire.com, greenisuniversal.com, sustainablebrands.com
  5. 5. Disney’s environmental strategies & progress have shown significant strength while still possessing several growth & improvement opportunities - Transparency - Ambition - Sustainable integration into entire business - Well-balanced initiatives - Become first carbon neutral theme park corp - Use 100% renewable energy - Proactive approach to business expansion - ISO 14001 certification - Long-term sustainability for children - ESPN’s declining market share and profits - Globalization - Emergence of take-back legislation - Business growth - - Carbon footprint - Waste generation - Lack of sustainability in marketing - Size Strengths Weaknesses Opportunities Threats “The land itself—should be as dear to us all as our political heritage and our treasured way of life. Its preservation and the wise conservation of its renewable resources concerns every man, woman and child whose possession it is.” – Walt Disney Overview Strengths Concerns Recommendation Sources: waltdisneycompany.com, foxsports.com, disneytouristblog.com
  6. 6. Overview Strengths Concerns Recommendation Sources: environmental.ucla.com, nature.org, youtube.com, californiahydrogen.com, triplepundit.com, theguardian.com Disney has profoundly incorporated sustainability into its culture & into its interactions with external partners
  7. 7. Disney has demonstrated unmatched transparency & ambition in regards to its environmental impact & strategies Overview Strengths Concerns Recommendation Transparency Ranked 3rd in world for CSR reputation w/ transparency being major metric Offers annual environmental reports, progress reports, & strategies Communicates progress & initiatives through outlets like the Carbon Disclosure Project Offers contact information & communicatio n outlets for its different sustainability teams Educates through Kids+Nature program & guest experiences Ambition Reduce Net GHG emissions to 50% of 2012 levels by 2020 & move towards zero net emissions Achieve 60% waste diversion by 2020, and achieve zero waste long term Maintain water consumption at 2013 levels through 2018 & integrate new plans for future sites Proactively contribute outside scope of business operations, Conservation Fund Grant Communicates w/customers, employees, & shareholders to constantly improve Sources: 2015 Disney Environmental Goals & Targets, sustainablebrands.com
  8. 8. Disney has made substantial progress in reaching net emissions goals, but still accounts for a significant annual carbon footprint Overview Strengths Concerns Recommendation 2015 Electricity Consumption: 5,459,837 MWh Enough energy to power 41,619 US houses for an entire year! Using conversion factors of CO2, CH4, and N2O, and assuming the FRCC power grid, energy consumption equates to 3,067,173 tons of CO2 equivalents Direct CO2 emissions for Disney: 1,140,000 tons 4,207,173 tons of CO2 in 2015! Carbon Footprint Year 1.71 1.36 1.26 1.14 0 0.5 1 1.5 2 2012 2013 2014 2015 Net CO2 Emissions Million metric tons CO2 Disney has the goal of reducing net emissions to .855 by 2020, thus requiring annual net emissions reductions of 5.00% from 2015 levels over the next 5 years. Sources: 2015 Disney Citizenship Performance Summary, EIA.gov, P316 slides
  9. 9. Disney has taken measures to reduce its carbon footprint, but faces major challenges in mitigating scope 3 emissions Scope 1 •Direct emissions from its transportation network such as cruises, buses, monorail, & airport transport •Direct emissions related to operations of parks, resort buildings, and media production Scope 2 •Purchased electricity & energy to operate businesses, parks, & resorts •Purchased heating & air conditioning for buildings Scope 3 •Environmental impact resulting from millions of people traveling across the world to resorts & parks •Emissions & waste related to manufacturers of consumer products •Contracted waste disposal & water treatment -Avoid emissions for future growth operations, major R&D investment -Replace high carbon fuels with low carbon alternatives -Set internal carbon price to incentivize innovation of business segments -Purchase the necessary offsets to reach targets -Utilize waste stream to create energy from aerobic digestion -Landfills and incineration with energy recovery -Created energy guidelines to influence efficient cast member behavior. -Grow renewable energy portfolio -Enforce code of conduct & labor standards for manufacturers -Scope 3 emissions are difficult to gain control over, and this should be of major concern for Disney moving forward Disney mitigation actions & strategies Overview Strengths Concerns Recommendation Sources: 2015 Disney Citizenship Performance Summary, ghgprotocol.org
  10. 10. Example- solar power farm for Epcot Overview Strengths Concerns Recommendation Sources: Bay News 9 22 Acre Facility 48,000 Solar Panels
  11. 11. Disney has committed to water and waste management initiatives, but with continued growth, it faces the challenge of reducing consumption Overview Strengths Concerns Recommendation Sources: 2014 Disney Citizenship Performance Summary, temporarytoursist.com, orlandosentinel.com Maintain water consumption levels 7.08 billion gallons Excludes Disney Stores and leased assets Shanghai
  12. 12. Disney works closely with the EPA, but has not prioritized certifications Overview Strengths Concerns Recommendation Sources: EnvironmentalLeader.com, EnergyStar.gov, HPAC Engineering, USGBC.org, DisneyDigitalStudio.com, Towards Life Cycle Sustainability Management, 2014 GEELA Program •1996-98 Implemented EPA Green Lights Program •2 Energy Star Labeled Buildings •The Disney Channel Building (415,000 sq. ft.) •Team Disney Anaheim (342,000 sq. ft.) •Energy Star Labeled bakery equipment •2014 EPA Food Recovery Award •4 LEED certified buildings: •1 Certified Starbucks Anaheim •2 Silver •Cinemark Oakley Stations •Aulani Resort •1 Platinum Starbucks Disney Village • ISO9001 • ISO14001 •Conducts LCA as part of Life Cycle Management Approach to Design of Resorts •Recipient of CA Governor’s Environmental and Economic Leadership Award
  13. 13. We recommend Disney pursue ISO 14001 certification & additional LEED certifications, in addition to better incorporating sustainability into its branding Overview Strengths Concerns Recommendation ISO 14001 Certification Standard of LEED Certification for New Buildings Actively pursue 3rd Party Certification whenever possible Social Media Disney Channel Pixar Short Certifications Branding Sustainability
  14. 14. We recommend Disney pursue ISO 14001 certification & additional LEED certifications, in addition to better incorporating sustainability into its branding Overview Strengths Concerns Recommendation Sources: iso.org, Huffington Post, P316 slides Educate a large market of consumers to create environmental consciousness, and reach younger consumers Gain a recruiting advantage to attract high-level millennial talent & boost employee empowerment Further relations with NGO’s to foster collaboration over hostility & alleviate potential scrutinyBy pursuing both of these strategies, Disney can enhance its brand and instill a memorable association between Disney & the environment in the minds of its millions of consumers ISO & LEED Integrated branding Already ISO 9001 certified & have experience in LEED certifications ISO 14001 could enable regulatory proactivity & lead to operating cost savings Minimize environmental impact of future structures & hasten water usage goal progress Benefits
  15. 15. Appendices Carbon Footprint Appendix A - Carbon Footprint Calculations Competitive Analysis SWOT Transparency & Ambition Sustainable Integration Scope 1, 2, 3 & Strategies Waste Certifications Benefits of certification & branding focus Works Consulted Appendix B - EPR & Takeback Legislation Suggested strategy moving forward Appendix C - Competitive Analysis Appendix D - Competitors’ Programs Appendix E - Unique Initiatives Appendix F - Business Growth & Shanghai Appendix G - Water Conservation
  16. 16. Appendix A - Carbon Footprint Calculations Sources: 2015 Disney Citizenship Report, EIA.gov
  17. 17. Appendix B – Take-Back Legislation & EPR Sources: Electronics Takeback Coalition, INSEAD Social Innovation Center Current Situation: - Current take-back legislation does not directly apply to any of Disney’s current operations - Disney has implemented eco-effective strategies, such as collection of all clothing & costuming to send to charities such as Goodwill, but they currently do not have any EPR system in place to be accountable for its tangible products all the way through their entire lives - Disney manufacturers of its consumer goods segment also face no regulation specifically for the types of products Disney offers Future possible implications of take-back: - Regulations could affect Disney’s consumer product segments & other segments, thus affecting contract negotiations with suppliers who have to enact regulatory requirements - Some legislation is inflicting responsibility on a single entity & choosing the entity to be brand owners instead of manufacturers - Profit opportunities could exist, specifically for implementing take-back for its business e-waste - Barbara Kyle, national coordinator for Electronics Takeback Coalition, “If you are taking back business e-waste – like desktops, laptops and servers – you can make money here.”
  18. 18. The Walt Disney Company Universal Studios Six Flags Entertainment Corp SeaWorld Entertainment Inc Carbon Footprint Reduction 34% (50% by 2020) 40% (food production only) N/A 35 metric tons Certifications and Awards LEED, ISO9001, Energy Star, LCA Varies Varies Wildlife Conservation Waste Management 49% diversion (60% by 2020) 19% diversion N/A N/A Reduced Energy Consumption 1 MW, 10% (2009- 2013) 2.3 million kwh N/A N/A Transparency N/A N/A Appendix C - Competitive Analysis Sources: environmentalleader.com, prnewswire.com, greenisuniversal.com, sustainablebrands.com, aboutdisneyparks.com, coaster101.com, thewaltdisneycompany.com
  19. 19. Appendix D – Competitors’ Programs Sources: thewaltdisneycompany.com, greenisuniversal.com, coaster101.com, seaworldparks.com SeaWorld PlantBottle Universal Studios Green is Universal Six Flags Six Flags Unplugged Disney Environmental Stewardship
  20. 20. Sources: environmental.ucla.com, nature.org, youtube.com, californiahydrogen.com, triplepundit.com, theguardian.com Appendix E – Unique Initiatives
  21. 21. Challenges Opportunities Experience Partnership with Government Informed Consumers Competition Attendance Surges Cost-Cutting Issues Appendix F – Business Growth & Shanghai Sources: bloomberg.com 300 Million Potential Visitors
  22. 22. Appendix G – Disney & Water Conservation Sources: 2015 Disney Citizenship Report, Disney Environmental Goals & Targets Maintain water consumption at 2013 levels through 2018 Goal 2012: Unreported Water Usage 2013: 6.93 billions gallons 2014: 6.89 billions gallons Current Strategies Adopted water conservation plans at all owned parks & resorts Working diligently to identify where majority of water usage takes place Executing employee awareness & engagement campaigns Implementing water conservation designs into all new structures
  23. 23. Works Consulted https://ditm-twdc-us.storage.googleapis.com/envirogoalsandtargets.pdf http://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/ http://www.ghgprotocol.org/files/ghgp/public/FAQ.pdf http://www.sustainablebrands.com/news_and_views/organizational_change/sustainable_brands/google_bmw_disney_microsoft_once_again_top_l http://www.baynews9.com/content/news/baynews9/on-the-town/article.html/content/news/articles/cfn/2016/2/26/disney_s_new_solar_f.html http://www.disneytouristblog.com/3-5-billion-disney-world-expansion-2/ http://www.iso.org/iso/iso_14001_-_key_benefits.pdf http://www.huffingtonpost.com/john-friedman/sustainable-business_b_1576400.html http://www.electronicstakeback.com/2015/05/06/is-there-a-business-case-for-product-take-back/ https://flora.insead.edu/fichiersti_wp/inseadwp2010/2010-71.pdf https://ditm-twdc-us.storage.googleapis.com/FY15-Data-Table-Final.pdf http://www.environmentalleader.com/2015/04/30/disneylands-zero-waste-efforts-earn-epa-award/ http://www.environment.ucla.edu/newsroom/making-the-magic-more-sustainable-at-disney-parks-and-resorts/ http://hpac.com/building-controls/how-disney-saves-energy-and-operating-costs www.usgbc.org http://www.calepa.ca.gov/awards/GEELA/2014/Program.pdf https://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.showResults&filter_b_id=all&q=Disney http://disneydigitalstudio.com/2372/digital-studio-services-achieves-iso-9001-certification/ http://link.springer.com/chapter/10.1007%2F978-94-007-1899-9_22
  24. 24. Works Consulted http://www.sustainablebrands.com/news_and_views/marketing_comms/caitlin_kauffman/seaworld_launches_transparency_campaign_wake_blackfi http://www.greenisuniversal.com/learn/about-us/theme-parks/ http://www.prnewswire.com/news-releases/universal-studios-hollywood-adds-innovative-new-energy-program-to-reduce-carbon-emissions-120058269.html http://corporate.comcast.com/our-values/environment/green-is-universal http://www.environmentalleader.com/2014/07/14/seaworld-uses-cokes-plantbottle-sustainable-packaging/ https://www.youtube.com/watch?v=BAkAC-dZj9k http://californiahydrogen.org/sites/default/files/Entertainment.pdf http://www.theguardian.com/sustainable-business/carbon-emissions-tax-microsoft-disney-shell http://temporarytourist.com/how-many-people-go-to-disney-world-every-day/ http://www.orlandosentinel.com/travel/attractions/the-daily-disney/os-disney-parks-worldwide-attendance-2015-story.html https://aboutdisneyparks.com/about/awards/disney-recognized-energy-conservation http://www.coaster101.com/2012/01/12/going-green-six-flags/ http://www.bloomberg.com/news/articles/2015-07-09/shanghai-disneyland-is-customized-for-the-chinese-family

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