Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What is Personal Branding

321 views

Published on

Personal branding is all the rage. But what does it really mean. And, more importantly, how can you get started? In this presentation I delivered during a lunch session at Atlantic BT, I provided an overview of the topic and explained what I see as the three critical components of a solid personal branding strategy.

Atlantic BT conducts a weekly lunch and learn session for our team members on a variety of topics. The aim is to create a knowledgeable workforce that is up-to-date on the latest topics in our industry.

Published in: Marketing
  • Be the first to comment

What is Personal Branding

  1. 1. Jon Parks Atlantic BT July 29, 2015 Personal Branding
  2. 2. What is personal branding?
  3. 3. Personal branding is a story. A story about you.
  4. 4. Jon Parks ● 17+ years experience in digital marketing ● Author, speaker & instructor ● Content marketing, social media, email marketing ● 4 beautiful children ● Triathlon
  5. 5. Personal Branding is not ● Deceptive ● Ego-driven ● Focused on numbers
  6. 6. Why Does Personal Branding Matter?
  7. 7. A Personal Branding Framework 1. Know your topics 2. Build your network 3. Distribute your content
  8. 8. 1. Know Your Topic ● What are you interested in? What are you passionate about? ● Knowing this is critical ● Becomes part of how you describe yourself ● This determines the type of content you will create ● Will help you find your “voice”
  9. 9. 2. Build Your Network ● Have you claimed your profiles? ○ Twitter, LinkedIn, FB, G+, Instagram, others? ● Are you active on these networks? ○ Share thoughts/content? Listen to conversations? ● Do you have a content discovery process? ● Each of these will help you extend your reach & offer a chance to tell your story
  10. 10. 3. Distribute Your Content
  11. 11. Next steps: 1. Identify your topics 2. Shore up your network 3. Become active on social
  12. 12. Jon Parks Atlantic BT July 29, 2015 Personal Branding

×