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What is Personal Branding


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Personal branding is all the rage. But what does it really mean. And, more importantly, how can you get started? In this presentation I delivered during a lunch session at Atlantic BT, I provided an overview of the topic and explained what I see as the three critical components of a solid personal branding strategy.

Atlantic BT conducts a weekly lunch and learn session for our team members on a variety of topics. The aim is to create a knowledgeable workforce that is up-to-date on the latest topics in our industry.

Published in: Marketing
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What is Personal Branding

  1. 1. Jon Parks Atlantic BT July 29, 2015 Personal Branding
  2. 2. What is personal branding?
  3. 3. Personal branding is a story. A story about you.
  4. 4. Jon Parks ● 17+ years experience in digital marketing ● Author, speaker & instructor ● Content marketing, social media, email marketing ● 4 beautiful children ● Triathlon
  5. 5. Personal Branding is not ● Deceptive ● Ego-driven ● Focused on numbers
  6. 6. Why Does Personal Branding Matter?
  7. 7. A Personal Branding Framework 1. Know your topics 2. Build your network 3. Distribute your content
  8. 8. 1. Know Your Topic ● What are you interested in? What are you passionate about? ● Knowing this is critical ● Becomes part of how you describe yourself ● This determines the type of content you will create ● Will help you find your “voice”
  9. 9. 2. Build Your Network ● Have you claimed your profiles? ○ Twitter, LinkedIn, FB, G+, Instagram, others? ● Are you active on these networks? ○ Share thoughts/content? Listen to conversations? ● Do you have a content discovery process? ● Each of these will help you extend your reach & offer a chance to tell your story
  10. 10. 3. Distribute Your Content
  11. 11. Next steps: 1. Identify your topics 2. Shore up your network 3. Become active on social
  12. 12. Jon Parks Atlantic BT July 29, 2015 Personal Branding