Présentation de John Sadowsky, professeur Distingué de Grenoble Ecole de Management et Auteur de « Email, social marketing and the art of storytelling » lors de la conférence First "Storytelling et viral marketing : Co-créer l'histoire de marque avec la communauté web" du 13 octobre au Centre Patronal de Paudex (VD)

1. Storytelling et marketing viral :
co-créer l’histoire de sa marque avec la communauté web
John Sadowsky I Auteur, coach
13 October 2011
13 October 2011

2. The power of the story
‘‘ God made man because he loves stories ’’
Elie Wiesel,
Nobel Peace Prize Laureat
13 October 2011 © 2011 John Sadowsky 1

3. Bike Friday
13 October 2011 © 2011 John Sadowsky 2

4. Bike Friday
13 October 2011 © 2011 John Sadowsky 3

5. Bike Friday
13 October 2011 © 2011 John Sadowsky 4

6. Bike Friday
13 October 2011 © 2011 John Sadowsky 5

7. Bike Friday
Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE
13 October 2011 © 2011 John Sadowsky 6

8. “ Stories create the emotional context people
need to locate themselves in a larger
experience ”
Scott Bedbury,
Former Brand manager at Nike & Starbucks
13 October 2011 © 2011 John Sadowsky 7

9. Starbucks
13 October 2011 © 2011 John Sadowsky 8

10. mydeco.com
13 October 2011 © 2011 John Sadowsky 9

11. mydeco.com
13 October 2011 © 2011 John Sadowsky 10

12. “ In order to speak, one must first listen,
learn to speak by listening ”
Rumi,
13th century Persian poet
13 October 2011 © 2011 John Sadowsky 11

13. Mathon
13 October 2011 © 2011 John Sadowsky 12

14. Mathon
13 October 2011 © 2011 John Sadowsky 13

15. Mathon
13 October 2011 © 2011 John Sadowsky 14

16. Mathon
13 October 2011 © 2011 John Sadowsky 15

17. Mathon
13 October 2011 © 2011 John Sadowsky 16

18. “ The most important story is not the one we
tell, it is the one we generate in the mind of
the listener ”
Stephen Denning,
Former Director of Knowledge Management,
The World Bank
13 October 2011 © 2011 John Sadowsky 17

19. Filofax
13 October 2011 © 2011 John Sadowsky 18

20. Filofax
13 October 2011 © 2011 John Sadowsky 19

21. Filofax
13 October 2011 © 2011 John Sadowsky 20

22. “ There is a general story to human existence.
It is the story of how we use story ”
Mark Turner
The Literary Mind
13 October 2011 © 2011 John Sadowsky 21

23. 13 October 2011 © 2011 John Sadowsky 22

24. Contact and Information
Website:
www.johnsadowsky.com
13 October 2011 © 2011 John Sadowsky 23

25. Thank you!
13 October 2011 © 2011 John Sadowsky 24