The document outlines an agenda for a virtual reality breakfast club event. The agenda includes: 1. Welcome and introductions from managing director Gus Murray and CEO Mads Troelsgaard. 2. A presentation on virtual reality, augmented reality, and interactive screens, including the history and current state of VR/AR technologies and hardware. 3. A discussion of marketing use cases for VR, how it can be integrated into marketing strategies, and its benefits for engagement, impact, memory, and novelty. Examples of location-based, time-based, education, and storytelling VR applications are provided. 4. A Q&A session will follow the presentation and case discussions.

2. REVOLT BREAKFAST CLUB
VIRTUAL REALITY

3. 01. WELCOME
02. INTRO TO VR / AR & INTERACTIVE SCREEN
03. CASES
04. Q&A
05. LIVE DEMO
00. AGENDA

4. 01.
WELCOME

5. 01. WELCOME
GUS MURRAY
MANAGING DIRECTOR, REVOLT
MADS TROELSGAARD
CEO, UNITY STUDIOS

6. 01. WELCOME
STRATEGY +
ANALYTICS
IDEAS THAT
WORK
REVOLT

7. 02.
VR/ AR
& INTERACTIVE SCREENS

8. 02. VR / AR & INTERACTIVE SCREENS
What is the Matrix…?

11. 02. VR / AR & INTERACTIVE SCREENS
Luckily - we’re not quite there yet

12. 02. VR / AR & INTERACTIVE SCREENS
VIRTUAL REALITY

13. 02. VR / AR & INTERACTIVE SCREENS
2016 – the year of Virtual Reality … again

17. 02. VR / AR & INTERACTIVE SCREENS
2016 – the year of VR

18. 02. VR / AR & INTERACTIVE SCREENS
Everyone is on board

19. 02. VR / AR & INTERACTIVE SCREENS

20. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality is on the rise …

21. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

22. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

23. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

24. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality
2011/2012 2013 2014 2016 2012/2013
Trivisio HMD
(“Rig of Death”)
VR CAVE
Oculus DK1 &
“Prototype HD 215”
DK2, Samsung Gear VR & Cardboard
HTC Vive, Oculus Rift & Sony VR

26. 02. VR / AR & INTERACTIVE SCREENS
The gear

27. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

28. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

29. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality digitizing the world

30. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality – Digitizing the world

31. 02. VR / AR & INTERACTIVE SCREENS
AUGMENTED REALITY

32. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality adds extra dimensions

33. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality

34. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality

35. 02. VR / AR & INTERACTIVE SCREENS
AR & VR

36. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality & Virtual Reality

37. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality & Virtual Reality

38. 02. VR / AR & INTERACTIVE SCREENS
The gear (AR)

39. 02. VR / AR & INTERACTIVE SCREENS
Virtual Reality

41. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality

42. 02. VR / AR & INTERACTIVE SCREENS
Augmented Reality

43. 02. VR / AR & INTERACTIVE SCREENS
INTERACTIVE SCREENS

44. 02. VR / AR & INTERACTIVE SCREENS
Interactive Screens

45. 02. VR / AR & INTERACTIVE SCREENS
Experience & Feelings

46. 02. VR / AR & INTERACTIVE SCREENS
Let’s create a brighter future than the Matrix predicts

47. 02. VR / AR & INTERACTIVE SCREENS
Let’s create a brighter future than the Matrix predicts
Let’s create a brighter future than the Matrix predicts.

48. 03.
CASES

49. 03. CASES
MARKETING MEETS TECHNOLGOY

50. 03. CASES
How to integrate virtual reality as part
of an overall marketing strategy?

51. 03. CASES
VR solves a real problem for brands in
an era of attention deficit.

52. 03. CASES
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE
NOVEL

53. 03. CASES
Users wearing a headset are
completely immersed in
the content meaning fewer
distractions and more
attention on the message.
AWARENESS & ENGAGEMENT
IMMERSIVE

54. 03. CASES
The intensity of a VR
experience is greater than
traditional media generating
strong emotions in its
users which are linked to
real behaviour change.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL

55. 03. CASES
Our brains are built to
remember events linked to
locations, this means that
VR experiences have a
longer trace in the
audience’s memory.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE

56. 03. CASES
With high media and public
interest in VR early
adopters can benefit from
favourable media exposure.
AWARENESS & ENGAGEMENT
IMMERSIVE
IMPACTFUL
MEMORABLE
NOVEL

57. 03. CASES
Different types of VR Content.

58. 03. CASES
COMPUTER GENERATED 360 DEGREE VIDEO BLEND OF 360 + CG

59. 03. CASES
What are the use cases?

60. LOCATION ACCESS TIME EDUCATION STORYTELLING

61. 03. CASES
LOCATION

62. Thomas Cook’s Egyptian
Experience.

63. Marriott’s Travel Brilliantly
Experience.

64. Merrell #trailscape

65. 03. CASES
ACCESS

66. Labster’s Virtual Science Lab

67. Patrón Tequila – Virtual Tour

68. SKODA – Car Configurator

69. eBay – Virtual Dept. Store

71. 03. CASES
TIME

72. BBC Dinosaur Documentary

73. Volvo XC90 Car Launch

74. 03. CASES
EDUCATION

75. Nat Geo – Step into the
world of Nat Geo.

76. ATT Public Awareness

78. 03. CASES
STORYTELLING

80. McDonalds Happy Goggles

81. Coca Cola VR Case

82. Samsung Bedtime Stories

83. 03. CASES
“the recipe”

84. 03. CASES
STRONG CREATIVE
CLEAR MESSAGE
STORYTELLING MEETS TECH
DISTRIBUTION
HIGH QUALITY VR HEADSET
MOBILE VR
2D VIDEO
PASSIVE OBSERVER
CONTROL
ACTIVE PARTICIPANT

85. 03. One More Thing
APPS
GOOGLE CARDBOARD
VRSE
JAUNT VR

86. Any questions?
04. Q&A

87. Now it’s playtime!
05. PLAYTIME

88. 06. CONTACT DETAILS
REVOLT
Revoltagency
+45 2848 3111
hello@revolt.dk