PM Jan-Dhan Yojana - Mission Mode Objectives & Implementation

1. Mission Mode Objectives
& Implementation
PM Jan-Dhan Yojana : Background
& Description
Part-3

2. Mission Mode Objectives &
Implementation
• The Prime Minister himself flagged off the scheme with an address to the
nation on August 28th 2014. Prior to the launch, the Prime Minister's Office
had sent out over 7 lakh e-mails to bankers across the country entreating
their cooperation in making the scheme a success. About 78,000 enrolment
camps were set up nationwide to handle the initial spate of account
openings. Thereafter the banks took up the account opening process under
the directives of the RBI.
• PMJDY is envisaged to be executed in the Mission Mode, consisting of 6
pillars, spread across two phases of implementation.

3. Mission Mode Objectives &
Implementation
During the 1st year
of implementation
under Phase I (15th
August, 2014-14th
August 2015),three
pillars as
mentioned below
are targeted to be
covered:

4. Mission Mode Objectives &
Implementation
• Universal access to banking facilities: This requires working at district level by
mapping of each district into Sub Service Area (SSA). This will be done in a manner
that every habitation has access to banking services within a reasonable distance say
5 km by 14 August, 2015. Certain parts of the country with telecom and
infrastructure constraints like J&K, Himachal Pradesh, Uttarakhand, North East and
the Left Wing Extremism affected districts would spill over to the Phase II of the
program (15 August, 2015 to 15 August, 2018)
•Financial Literacy Programme: Access is held complete only with awareness.
Building financial literacy as part of the pillars would ensure beneficiaries make the
best use of the financial services made available to them.

5. Mission Mode Objectives &
Implementation
• Providing Basic Banking Accounts with overdraft facility and RuPay Debit Card:
The first effort would be to cover all excluded with banking facility by opening
an account and account holders would be provided with RuPay Debit card with
inbuilt accident insurance cover of Rs 1 lakh and Kisan card. OD facility would be
extended to the extent of Rs.5000 only after six months of satisfactory
operation and credit history. Aadhar numbers will be seeded to make account
ready for direct transfers.

6. Mission Mode Objectives &
Implementation
Phase II, beginning from 15th August 2015 upto15th August, 2018 will address
• Creation of Credit Guarantee Fund: This fund will be built for coverage of
defaults in overdraft A/Cs
• Micro Insurance : Provide to all willing and eligible, and then carry forward on
an going basis, and
• Unorganized sector Pension schemes like Swavlamban.
In addition, in this phase would entail coverage of households in hilly, tribal and difficult areas as
mentioned in point (1) above. Moreover, this phase would focus on coverage of remaining adults in
the households and students.

7. THANK YOU
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