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Phone calls are more important, and valuable, today than ever before. But for many call-centric businesses, they’re a forgotten channel. In this ebook from Europe’s leading Call Intelligence platform, ResponseTap, discover:
- That despite the best efforts of Google Home and Amazon’s Alexa, human-to-human voice calls are only increasing
- How call tracking has evolved from purely being able to count calls, through to
- That as the complexity of the customer journey increases, full end-to-end attribution is now a reality for call-centric businesses everywhere.