For the complete report, get in touch with us at : info@netscribes.com Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India. The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application. Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile advertising market in India. In the ‘Major Players’ section the major mobile advertising companies operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile marketing offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity in India are discussed in ‘Vendor Opportunity’ section. Next the developments & trends in the domestic market related to mobile advertising industry, growing trend & developments are mentioned for India & other emerging countries as well as for developed nations in the ‘Key Trends & Development’ section. It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in India with o

1. FOR IMMEDIATE RELEASE
Escalating mobile subscriber base along with device adoption to drive the mobile ad market, finds
Netscribes
Netscribes (India) Pvt. Ltd, launches Mobile Advertising Market in India 2011 report covering a market
with strong growth potential. It is a part of Netscribes’ Telecommunications Series.
Mumbai, India – November 14, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions
company, announces the launch of its report Mobile Advertising Market in India 2011. Mobile advertising
(ad) platform & technology allow advertisers to use advance targeting technologies to reach the desired
consumers of differential characteristics & criteria. The extensive measurability is further driving the
mobile advertising market in India.
The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea
about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing
activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from
advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types
of mobile advertising through the common process of brand awareness & image building, promotional
activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process
of mobile ad via the various stages in terms of pictorial representation.
It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state
of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile
advertising, and mobile advertisement formats which elaborate the various formats available for mobile
advertising such as mobile messaging, web, media & application.
Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly
when using mobile advertising media & formats. Each of these sectors is detailed with market size &
growth as well as growth predictions.
The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance &
impediments for mobile advertising market in India.
In the ‘Major Players’ section the major mobile advertising companies operating in India have been
profiled. It provides information such as corporate & business highlights covering operational & recent
information regarding mobile marketing offering, related services & strategic moves regarding the same. It
also provides key contacts for each of the players under Sales Intelligence. Also specific areas of
opportunity in India are discussed in ‘Vendor Opportunity’ section.
Next the developments & trends in the domestic market related to mobile advertising industry, growing
trend & developments are mentioned for India & other emerging countries as well as for developed nations
in the ‘Key Trends & Development’ section.
It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in
India with objective, technology used, outcome & details regarding measurement techniques. The
objective of the section is to give a basic idea about the possible outcome that can be achieved using
mobile advertising campaign.

2. It is further followed by the section ‘Strategic Recommendation’ section which is derived after a
comprehensive analysis of the market state & scope.
The report concludes with an ‘Appendix’ section which provides some mobile advertising examples with
snapshot of the mobile ad as seen on a mobile device with brief information regarding the campaign.
For more details on the content of each report and ordering information please contact:
Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com
Gagan Uppal
Tel: 91 22 4098 7530
Email: gagan.uppal@netscribes.com
About Netscribes (India) Pvt. Ltd.
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across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, publishing services and customized knowledge database creation. At its core lies a
true value proposition that draws upon a vast knowledge base.
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