For the complete report, get in touch with us at: info@netscribes.com The structure of the event management market in India is slowly changing from an unorganized framework towards an organized market. The market for event management in India is expected to witness growth of 25% p.a. and reach INR 23 bn by 2012. Event managers are in great demand with the rise in corporate and personal events needing professionals to manage them. The report begins with a quick overview of the market with estimated market size, growth rate and segmentation of events. It further elaborates on the stages of organizing an event. An analysis of drivers reveals that increase in disposable income and willingness to spend, increase in below the line promotion among establishments, rising need of organized and structured event, and rise in number of institutions providing specific courses in event management is driving growth in this sector. The key challenges identified include lengthy procedure for import of equipments and high levels of entertainment tax imposed by the government. The competitive landscape identifies major event management companies in India including their company overview, services offered and operations.

1. Event Management Market - India
June 2010

2. Executive Summary
Estimated worth INR a bn in 20--, expected to grow to INR b bn in 20--
Market is highly unorganised having huge opportunities of growth
Market Main segments of events are Corporate, Leisure, Cultural and Personal, with a rising demand of
management in the corporate sector
Drivers:
PLE
Growth in consumer spending and disposable income, increase in below the line promotion
Drivers &
Challenges
AM
among establishments, rising need of organized and structured event, rise in number of
institutions providing specific courses in event management
Challenges:
S
Lengthy procedure for imports and high levels of entertainment tax imposed by the government
Most of the players manage corporate events and leisure events
Players are divided as national and local players
Competition
Local Players National Players
Company 1 Company 4
Company 2 Company 5
Company 3 Company 6
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Competition
•Key Developments
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 3

4. Numerous festivals, occasions and upcoming events is
expected to lead to a growing event management industry
Market Overview Market Size & Growth
• Any type of a gathering, ceremony, competition,
INR bn
convention, happening, festival, media event, party X%
25 b
or sporting event comes under the purview of the
LE
20 c
event management market a
• The market is valued at INR a bn in 20-- and is 15
growing at X% CAGR
MP
• India being a country rich in heritage and culture
10
5
A
holds numerous events throughout the year 0
S
2010 2011e 2012e
• Due to this factor there are huge opportunities of
growth in this sector
Segmentation of Event Management
• Event management industry is approximately XX to
YY years old in India and is still gaining momentum
• This was primarily an A market which is slowly Events
emerging in to an B market structure
• Increase in EM 1 and EM 2 occasions needing
professionals to manage them has led to a major
demand for event managers
EM 1 EM 2 EM 3 EM 4
Source:
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 4

5. Procedure followed by players in the market towards
organizing an event
Key Steps in Event Management
S1 S2 S3 S4 S5
• It should be • Determine the • According to the
• At the very onset
borne in mind sources of target audience • After the event
it should be
that major event revenues different has been finalized
broadly found
dates should not depending on the marketing all facilities,
out whether the
coincide type of event strategies should equipments and
event is possible
• A particular event • Primary task is to be applied the sequence of
• Keeping in mind
should be well find the expected • Whether events should be
the time, funds,
spaced from expenditure and sponsorship, continuously
people involved
other events of accordingly plan advertising ticket monitored
and venue
the same kind the budget sales
Stage 1 Stage 2 Stage 3
Source:
SAMPLE
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 5

6. Drivers & Challenges – Summary
Drivers
Growth in consumer spending and
Challenges
disposable income Lengthy procedure for import of
Increase in below the line promotion equipments
among establishments High levels of entertainment tax
Rising need of organized and imposed by the government
structured event
Rise in number of institutions
providing specific courses in event
management
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 6

7. Major Players (1/12)
Company A
Corporate Information Services offered
Headquarters L1 • It organizes A1 , A2 and A3 Events
• It has been successful in hosting some big events in
Location L2 India like performance of Band 1 in 20--, B2 concert
Key People Person A
PLE at M, 20-- and that of E1, Delhi and Bangalore in
February 20--
Operations : Snapshot
SAM
•Events Organized
EO 1 (Bangalore), EO 2 (Mumbai), EO 3 (Bangalore), EO 4 (Gurgaon), EO 5 (Bangalore)
•Clients
Client 1, Client 2, Client 3, Client 4, Client 5, Client 6, Client 7, Client 8, Client 9, Client 10, Client 11, Client 12, Client 13,
Client 14, Client 15, Client 16, Client 17, Client 18, Client 19, Client 20, Client 21, Client 22, Client 23
Expansion Plans
To expand operations in the B market by entering into strategic alliances with L
Source:
EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 7

8. Thank you for the attention
The Event Management Market - India report is a part of Research on India’s Media &
Entertainment Industry Series.
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