Market Research Report: Event Management Market in India 2010

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The structure of the event management market in India is slowly changing from an unorganized framework towards an organized market. The market for event management in India is expected to witness growth of 25% p.a. and reach INR 23 bn by 2012. Event managers are in great demand with the rise in corporate and personal events needing professionals to manage them.

The report begins with a quick overview of the market with estimated market size, growth rate and segmentation of events. It further elaborates on the stages of organizing an event. An analysis of drivers reveals that increase in disposable income and willingness to spend, increase in below the line promotion among establishments, rising need of organized and structured event, and rise in number of institutions providing specific courses in event management is driving growth in this sector. The key challenges identified include lengthy procedure for import of equipments and high levels of entertainment tax imposed by the government.

The competitive landscape identifies major event management companies in India including their company overview, services offered and operations.

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Market Research Report: Event Management Market in India 2010

  1. 1. Event Management Market - India June 2010
  2. 2. Executive Summary Estimated worth INR a bn in 20--, expected to grow to INR b bn in 20-- Market is highly unorganised having huge opportunities of growth Market Main segments of events are Corporate, Leisure, Cultural and Personal, with a rising demand of management in the corporate sector Drivers: PLE Growth in consumer spending and disposable income, increase in below the line promotion Drivers & Challenges AM among establishments, rising need of organized and structured event, rise in number of institutions providing specific courses in event management Challenges: S Lengthy procedure for imports and high levels of entertainment tax imposed by the government Most of the players manage corporate events and leisure events Players are divided as national and local players Competition Local Players National Players Company 1 Company 4 Company 2 Company 5 Company 3 Company 6 EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Competition •Key Developments EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 3
  4. 4. Numerous festivals, occasions and upcoming events is expected to lead to a growing event management industry Market Overview Market Size & Growth • Any type of a gathering, ceremony, competition, INR bn convention, happening, festival, media event, party X% 25 b or sporting event comes under the purview of the LE 20 c event management market a • The market is valued at INR a bn in 20-- and is 15 growing at X% CAGR MP • India being a country rich in heritage and culture 10 5 A holds numerous events throughout the year 0 S 2010 2011e 2012e • Due to this factor there are huge opportunities of growth in this sector Segmentation of Event Management • Event management industry is approximately XX to YY years old in India and is still gaining momentum • This was primarily an A market which is slowly Events emerging in to an B market structure • Increase in EM 1 and EM 2 occasions needing professionals to manage them has led to a major demand for event managers EM 1 EM 2 EM 3 EM 4 Source: EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 4
  5. 5. Procedure followed by players in the market towards organizing an event Key Steps in Event Management S1 S2 S3 S4 S5 • It should be • Determine the • According to the • At the very onset borne in mind sources of target audience • After the event it should be that major event revenues different has been finalized broadly found dates should not depending on the marketing all facilities, out whether the coincide type of event strategies should equipments and event is possible • A particular event • Primary task is to be applied the sequence of • Keeping in mind should be well find the expected • Whether events should be the time, funds, spaced from expenditure and sponsorship, continuously people involved other events of accordingly plan advertising ticket monitored and venue the same kind the budget sales Stage 1 Stage 2 Stage 3 Source: SAMPLE EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 5
  6. 6. Drivers & Challenges – Summary Drivers Growth in consumer spending and Challenges disposable income Lengthy procedure for import of Increase in below the line promotion equipments among establishments High levels of entertainment tax Rising need of organized and imposed by the government structured event Rise in number of institutions providing specific courses in event management EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 6
  7. 7. Major Players (1/12) Company A Corporate Information Services offered Headquarters L1 • It organizes A1 , A2 and A3 Events • It has been successful in hosting some big events in Location L2 India like performance of Band 1 in 20--, B2 concert Key People Person A PLE at M, 20-- and that of E1, Delhi and Bangalore in February 20-- Operations : Snapshot SAM •Events Organized EO 1 (Bangalore), EO 2 (Mumbai), EO 3 (Bangalore), EO 4 (Gurgaon), EO 5 (Bangalore) •Clients Client 1, Client 2, Client 3, Client 4, Client 5, Client 6, Client 7, Client 8, Client 9, Client 10, Client 11, Client 12, Client 13, Client 14, Client 15, Client 16, Client 17, Client 18, Client 19, Client 20, Client 21, Client 22, Client 23 Expansion Plans To expand operations in the B market by entering into strategic alliances with L Source: EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 7
  8. 8. Thank you for the attention The Event Management Market - India report is a part of Research on India’s Media & Entertainment Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. EVENT MANAGEMENT MARKET IN INDIA 2010.PPT 8

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