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Branded Furniture - India - Sample


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The Branded Furniture market is valued at INR 58 bn in 2008; expected to reach INR 165 bn in 2012. Branded furniture comprises of Domestic and Commercial furniture segments. Market is dominated by the Domestic segment.

The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the residential and commercial segments. An analysis of drivers reveals that increase in disposable income, reduction in import duties, growth in real estate sector, rising quality consciousness amongst Indian consumers, growth in IT & ITES Sector, growth in tourism, growth in organized retail is driving growth in this sector. The key challenges identified include reduction in timber harvest, FDI Regulations, market restricted to Cities.

The report identifies the current market trends including rising popularity of traditional furniture, modular kitchens, use of innovative materials, use of recycled wood, forward integration and rising popularity of kids furniture. The competitive landscape profiles the major players in this sector in terms of their business description. The report also provides details key developments in this sector.

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Branded Furniture - India - Sample

  1. 1. Branded Furniture - India November 2009
  2. 2. Executive Summary Branded furniture market is valued at INR XX bn in 20--; expected to reach INR YY bn in 20-- Market The overall furniture market is a% unorganized Market for branded furniture in India is mainly concentrated in cities Drivers: Challenges: LE – Increase in Disposable Income – Reduction in Timber Harvest P – Reduction in Import Duties – FDI Regulations Drivers & – Growth in Real Estate Sector – Market Restricted to Cities Challenges – – M Growth in Organized Retail A Rising Quality Consciousness amongst Indian Consumers S – Growth in IT & ITES Sector – Growth in Tourism Forward Integration Kids Furniture gaining popularity Rising Popularity of Traditional Furniture Trends Modular Kitchens Use of Recycled Wood Use of Innovative Materials Furniture companies operate both, through direct selling in the market and through distributors Competition 3 tier selling & distribution model, comprising of the distributor, wholesaler and retailer is popular Market has witnessed entry of specialty furniture chains in furniture retailing BRANDED FURNITURE MARKET - INDIA 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments BRANDED FURNITURE MARKET - INDIA 3
  4. 4. Furniture market in India is highly unorganized Market Overview Market Size & Growth • Furniture market in India is highly unorganised with INR bn organized sector having b% market share 200 • Branded furniture market in India is mainly Y LE 150 c% concentrated in cities P • Market is driven by increasing income levels and 100 increased consumption of lifestyle products X • Key Segments: Domestic furniture meant for home use SAM Commercial furniture for office & hospitality sectors Raw Material Preference 50 0 2008 Key Consumer Segments 2012 Material 3 r% Segment 2 v% Material 2 q% p% u% Material 1 Segment 1 Source: BRANDED FURNITURE MARKET - INDIA 4
  5. 5. Drivers & Challenges - Summary Drivers Increase in Disposable Income Reduction in Import Duties Challenges Growth in Real Estate Sector Reduction in Timber Harvest Growth in Organized Retail FDI Regulations Rising Quality Consciousness amongst Market Restricted to Cities Indian Consumers Growth in IT & ITES Sector Growth in Tourism BRANDED FURNITURE MARKET - INDIA 5
  6. 6. Trends - Summary Forward Integration Use of innovative Kids Furniture gaining materials popularity Trends Rising popularity of Use of recycled wood traditional furniture Modular kitchens BRANDED FURNITURE MARKET - INDIA 6
  7. 7. Major Players (4/5) Player Business Description Company 1 • Company 1is promoted by the Company 4 and headquartered in Chennai • Its manufacturing facility is located near Chennai and it has over r exclusive showrooms • Its product range includes Bedroom, Living Room, Dining Room, Study room and Office LE Furniture P Financials • It reported a turnover of INR S bn and a net income of INR T mn Company 2 SAM • Company 2 is based in Ahmedabad • The company is a manufacturer and retailer of Solid Wood Furniture, Modular Kitchens and Doors with a distribution network comprising of franchisee stores across India • Company 6, along with Company 7 have invested in the equity of the company • It currently has q exclusive kitchen, furniture and door showrooms • It plans to invest INR B mn to increase the number of its stores to m in the next y years Company 3 • Its product range includes bedroom, dining room, study room, living room and office furniture • It has dealer outlets and showrooms in location 1, location 2, location 3, location 4, location 5 and location 6 Source: BRANDED FURNITURE MARKET - INDIA 7
  8. 8. Thank you for the attention The report is a part of Research on Consumer Durables Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. BRANDED FURNITURE MARKET - INDIA 8