Spreads in Turkey to 2013

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Spreads in Turkey to 2013
Published on October 2009

Report Summary

Introduction

This databook provides key data and information on the spreads market in Turkey. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Turkey increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The Honey category led the spreads market in Turkey, accounting for a share of 57.8%.

Leading players in Turkish spreads market include Balparmak, Gunters and Ulker Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3

Spreads in Turkey to 2013 Page 1/9


Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about' 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Turkish Lira), 2003-08 24
Value analysis (US dollars), 2003-08 27
Volume analysis, 2003-08 30
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Ulker Group 44
Chapter 5 Category Analysis: Chocolate spreads 46
Chapter 6 Category Analysis: Honey 59
Chapter 7 Category Analysis: Jams & preserves 72



Chapter 8 Category Analysis: Nut-based spreads 88
Chapter 9 Category Analysis: Savory spreads 101
Chapter 10 Country Comparison 113
Value 113
Volume 117
Market share 121
Chapter 11 PESTLE Analysis 122
Summary 122
Political analysis 123
Economic analysis 126
Social analysis 129
Technological analysis 132
Legal analysis 135
Environmental analysis 138
Chapter 12 New Product Development 141
Product launches over time 141
Recent product launches 143
Chapter 13 Macroeconomic Profile 144
Macroeconomic indicators 144
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 APPENDIX 154
Future readings 154



How to contact experts in your industry 154
Disclaimer 154

LIST OF FIGURES
Figure 1: Turkey spreads value and value forecast, 2003-13 (TRYm, nominal prices) 26
Figure 2: Turkey spreads category growth comparison, by value, 2003-13 29
Figure 3: Turkey spreads volume and volume forecast, 2003-13 (kg, million) 32
Figure 4: Turkey spreads category growth comparison, by volume, 2003-13 32
Figure 5: Turkey spreads company share, by value, 2007-08 (%) 35
Figure 6: Turkey spreads distribution channels, by value, 2007-08 (%) 39
Figure 7: Turkey chocolate spreads value and value forecast, 2003-13 (TRYm, nominal prices) 47
Figure 8: Turkey chocolate spreads volume and volume forecast, 2003-13 (kg, million) 50
Figure 9: Turkey chocolate spreads company share, by value, 2007-08 (%) 52
Figure 10: Turkey chocolate spreads distribution channels, by value, 2007-08 (%) 55
Figure 11: Turkey honey value and value forecast, 2003-13 (TRYm, nominal prices) 60
Figure 12: Turkey honey volume and volume forecast, 2003-13 (kg, million) 63
Figure 13: Turkey honey company share, by value, 2007-08 (%) 65
Figure 14: Turkey honey distribution channels, by value, 2007-08 (%) 68
Figure 15: Turkey jams & preserves value and value forecast, 2003-13 (TRYm, nominal prices) 74
Figure 16: Turkey jams & preserves category growth comparison, by value, 2003-13 76
Figure 17: Turkey jams & preserves volume and volume forecast, 2003-13 (kg, million) 79
Figure 18: Turkey jams & preserves category growth comparison, by volume, 2003-13 79
Figure 19: Turkey jams & preserves company share, by value, 2007-08 (%) 81
Figure 20: Turkey jams & preserves distribution channels, by value, 2007-08 (%) 84
Figure 21: Turkey nut-based spreads value and value forecast, 2003-13 (TRYm, nominal prices) 89
Figure 22: Turkey nut-based spreads volume and volume forecast, 2003-13 (kg, million) 92
Figure 23: Turkey nut-based spreads company share, by value, 2007-08 (%) 94
Figure 24: Turkey nut-based spreads distribution channels, by value, 2007-08 (%) 97
Figure 25: Turkey savory spreads value and value forecast, 2003-13 (TRYm, nominal prices) 102
Figure 26: Turkey savory spreads volume and volume forecast, 2003-13 (kg, million) 105
Figure 27: Turkey savory spreads distribution channels, by value, 2007-08 (%) 109
Figure 28: Global spreads market split (value terms, 2008), top five countries 114
Figure 29: Global spreads market value, 2003'08, top five countries 116
Figure 30: Global spreads market split (volume terms, 2008), top five countries 118
Figure 31: Global spreads market volume, 2003'08, top five countries 120
Figure 32: Annual data review process 150

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Turkey spreads value, 2003-08 (TRYm, nominal prices) 24
Table 4: Turkey spreads value forecast, 2008-13 (TRYm, nominal prices) 25
Table 5: Turkey spreads value, 2003-08 ($m, nominal prices) 27
Table 6: Turkey spreads value forecast, 2008-13 ($m, nominal prices) 28
Table 7: Turkey spreads volume, 2003-08 (kg, million) 30
Table 8: Turkey spreads volume forecast, 2008-13 (kg, million) 31
Table 9: Turkey spreads brand share, by value, 2007-08 (%) 33
Table 10: Turkey spreads value, by brand 2007-08 (TRYm, nominal prices) 34
Table 11: Turkey spreads company share by value, 2007-08 (%) 36
Table 12: Turkey spreads value, by company, 2007-08 (TRYm, nominal prices) 37



Table 13: Turkey spreads distribution channels, by value, 2007-08 (%) 38
Table 14: Turkey spreads value, by distribution channel, 2007-08 (TRYm, nominal prices) 38
Table 15: Turkey spreads expenditure per capita, 2003-08 (TRY, nominal prices) 40
Table 16: Turkey spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices) 41
Table 17: Turkey spreads expenditure per capita, 2003-08 ($, nominal prices) 41
Table 18: Turkey spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 42
Table 19: Turkey spreads consumption per capita, 2003-08 (kg) 42
Table 20: Turkey spreads forecast consumption per capita, 2008-13 (kg) 43
Table 21: Ulker Group key facts 44
Table 22: Turkey chocolate spreads value, 2003-08 (TRYm, nominal prices) 46
Table 23: Turkey chocolate spreads value forecast, 2008-13 (TRYm, nominal prices) 47
Table 24: Turkey chocolate spreads value, 2003-08 ($m, nominal prices) 48
Table 25: Turkey chocolate spreads value forecast, 2008-13 ($m, nominal prices) 48
Table 26: Turkey chocolate spreads volume, 2003-08 (kg, million) 49
Table 27: Turkey chocolate spreads volume forecast, 2008-13 (kg, million) 50
Table 28: Turkey chocolate spreads brand share, by value, 2007-08 (%) 51
Table 29: Turkey chocolate spreads value, by brand 2007-08 (TRYm, nominal prices) 51
Table 30: Turkey chocolate spreads company share by value, 2007-08 (%) 53
Table 31: Turkey chocolate spreads value, by company, 2007-08 (TRYm, nominal prices) 53
Table 32: Turkey chocolate spreads distribution channels, by value, 2007-08 (%) 54
Table 33: Turkey chocolate spreads value, by distribution channel, 2007-08 (TRYm, nominal prices) 54
Table 34: Turkey chocolate spreads expenditure per capita, 2003-08 (TRY, nominal prices) 56
Table 35: Turkey chocolate spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices) 56
Table 36: Turkey chocolate spreads expenditure per capita, 2003-08 ($, nominal prices) 57
Table 37: Turkey chocolate spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 57
Table 38: Turkey chocolate spreads consumption per capita, 2003-08 (kg) 58
Table 39: Turkey chocolate spreads forecast consumption per capita, 2008-13 (kg) 58
Table 40: Turkey honey value, 2003-08 (TRYm, nominal prices) 59
Table 41: Turkey honey value forecast, 2008-13 (TRYm, nominal prices) 60
Table 42: Turkey honey value, 2003-08 ($m, nominal prices) 61
Table 43: Turkey honey value forecast, 2008-13 ($m, nominal prices) 61
Table 44: Turkey honey volume, 2003-08 (kg, million) 62
Table 45: Turkey honey volume forecast, 2008-13 (kg, million) 63
Table 46: Turkey honey brand share, by value, 2007-08 (%) 64
Table 47: Turkey honey value, by brand 2007-08 (TRYm, nominal prices) 64
Table 48: Turkey honey company share by value, 2007-08 (%) 66
Table 49: Turkey honey value, by company, 2007-08 (TRYm, nominal prices) 66
Table 50: Turkey honey distribution channels, by value, 2007-08 (%) 67
Table 51: Turkey honey value, by distribution channel, 2007-08 (TRYm, nominal prices) 67
Table 52: Turkey honey expenditure per capita, 2003-08 (TRY, nominal prices) 69
Table 53: Turkey honey forecast expenditure per capita, 2008-13 (TRY, nominal prices) 69
Table 54: Turkey honey expenditure per capita, 2003-08 ($, nominal prices) 70
Table 55: Turkey honey forecast expenditure per capita, 2008-13 ($, nominal prices) 70
Table 56: Turkey honey consumption per capita, 2003-08 (kg) 71
Table 57: Turkey honey forecast consumption per capita, 2008-13 (kg) 71
Table 58: Turkey jams & preserves value, 2003-08 (TRYm, nominal prices) 72
Table 59: Turkey jams & preserves value forecast, 2008-13 (TRYm, nominal prices) 73
Table 60: Turkey jams & preserves value, 2003-08 ($m, nominal prices) 75
Table 61: Turkey jams & preserves value forecast, 2008-13 ($m, nominal prices) 75
Table 62: Turkey jams & preserves volume, 2003-08 (kg, million) 77



Table 63: Turkey jams & preserves volume forecast, 2008-13 (kg, million) 78
Table 64: Turkey jams & preserves brand share, by value, 2007-08 (%) 80
Table 65: Turkey jams & preserves value, by brand 2007-08 (TRYm, nominal prices) 80
Table 66: Turkey jams & preserves company share by value, 2007-08 (%) 82
Table 67: Turkey jams & preserves value, by company, 2007-08 (TRYm, nominal prices) 82
Table 68: Turkey jams & preserves distribution channels, by value, 2007-08 (%) 83
Table 69: Turkey jams & preserves value, by distribution channel, 2007-08 (TRYm, nominal prices) 83
Table 70: Turkey jams & preserves expenditure per capita, 2003-08 (TRY, nominal prices) 85
Table 71: Turkey jams & preserves forecast expenditure per capita, 2008-13 (TRY, nominal prices) 85
Table 72: Turkey jams & preserves expenditure per capita, 2003-08 ($, nominal prices) 86
Table 73: Turkey jams & preserves forecast expenditure per capita, 2008-13 ($, nominal prices) 86
Table 74: Turkey jams & preserves consumption per capita, 2003-08 (kg) 87
Table 75: Turkey jams & preserves forecast consumption per capita, 2008-13 (kg) 87
Table 76: Turkey nut-based spreads value, 2003-08 (TRYm, nominal prices) 88
Table 77: Turkey nut-based spreads value forecast, 2008-13 (TRYm, nominal prices) 89
Table 78: Turkey nut-based spreads value, 2003-08 ($m, nominal prices) 90
Table 79: Turkey nut-based spreads value forecast, 2008-13 ($m, nominal prices) 90
Table 80: Turkey nut-based spreads volume, 2003-08 (kg, million) 91
Table 81: Turkey nut-based spreads volume forecast, 2008-13 (kg, million) 92
Table 82: Turkey nut-based spreads brand share, by value, 2007-08 (%) 93
Table 83: Turkey nut-based spreads value, by brand 2007-08 (TRYm, nominal prices) 93
Table 84: Turkey nut-based spreads company share by value, 2007-08 (%) 95
Table 85: Turkey nut-based spreads value, by company, 2007-08 (TRYm, nominal prices) 95
Table 86: Turkey nut-based spreads distribution channels, by value, 2007-08 (%) 96
Table 87: Turkey nut-based spreads value, by distribution channel, 2007-08 (TRYm, nominal prices) 96
Table 88: Turkey nut-based spreads expenditure per capita, 2003-08 (TRY, nominal prices) 98
Table 89: Turkey nut-based spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices) 98
Table 90: Turkey nut-based spreads expenditure per capita, 2003-08 ($, nominal prices) 99
Table 91: Turkey nut-based spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 99
Table 92: Turkey nut-based spreads consumption per capita, 2003-08 (kg) 100
Table 93: Turkey nut-based spreads forecast consumption per capita, 2008-13 (kg) 100
Table 94: Turkey savory spreads value, 2003-08 (TRYm, nominal prices) 101
Table 95: Turkey savory spreads value forecast, 2008-13 (TRYm, nominal prices) 102
Table 96: Turkey savory spreads value, 2003-08 ($m, nominal prices) 103
Table 97: Turkey savory spreads value forecast, 2008-13 ($m, nominal prices) 103
Table 98: Turkey savory spreads volume, 2003-08 (kg, million) 104
Table 99: Turkey savory spreads volume forecast, 2008-13 (kg, million) 105
Table 100: Turkey savory spreads brand share, by value, 2007-08 (%) 106
Table 101: Turkey savory spreads value, by brand 2007-08 (TRYm, nominal prices) 106
Table 102: Turkey savory spreads company share by value, 2007-08 (%) 107
Table 103: Turkey savory spreads value, by company, 2007-08 (TRYm, nominal prices) 107
Table 104: Turkey savory spreads distribution channels, by value, 2007-08 (%) 108
Table 105: Turkey savory spreads value, by distribution channel, 2007-08 (TRYm, nominal prices) 108
Table 106: Turkey savory spreads expenditure per capita, 2003-08 (TRY, nominal prices) 110
Table 107: Turkey savory spreads forecast expenditure per capita, 2008-13 (TRY, nominal prices) 110
Table 108: Turkey savory spreads expenditure per capita, 2003-08 ($, nominal prices) 111
Table 109: Turkey savory spreads forecast expenditure per capita, 2008-13 ($, nominal prices) 111
Table 110: Turkey savory spreads consumption per capita, 2003-08 (kg) 112
Table 111: Turkey savory spreads forecast consumption per capita, 2008-13 (kg) 112
Table 112: Global spreads market value, 2008 113



Table 113: Global spreads market split (value terms ($m), 2008), top five countries 116
Table 114: Global spreads market volume, 2008 117
Table 115: Global spreads market split (volume terms, 2008), top five countries 120
Table 116: Leading players, top five countries 121
Table 117: Analysis of Turkey's political landscape 123
Table 118: Analysis of Turkey's economy 126
Table 119: Analysis of Turkey's social system 129
Table 120: Analysis of Turkey's technology landscape 132
Table 121: Patents received from the US Patent and Trademark Office by country 134
Table 122: Analysis of Turkey's legal landscape 135
Table 123: Analysis of Turkey's environmental landscape 138
Table 124: Turkey spreads new product launches reports, by company (top five companies), 2008 141
Table 125: Turkey spreads new product launches SKUs, by company (top five companies), 2008 141
Table 126: Turkey spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 142
Table 127: Turkey spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 142
Table 128: Turkey spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 143
Table 129: Turkey spreads new product launches (reports) - Recent five launches (2008) 143
Table 130: Turkey population, by age group, 2003-08 (millions) 144
Table 131: Turkey population forecast, by age group, 2008-13 (millions) 145
Table 132: Turkey population, by gender, 2003-08 (millions) 145
Table 133: Turkey population forecast, by gender, 2008-13 (millions) 146
Table 134: Turkey nominal GDP, 2003-08 (TRYbn, nominal prices) 146
Table 135: Turkey nominal GDP forecast, 2008-13 (TRYbn, nominal prices) 146
Table 136: Turkey real GDP, 2003-08 (TRYbn, 2000 prices) 147
Table 137: Turkey real GDP forecast, 2008-13 (TRYbn, 2000 prices) 147
Table 138: Turkey real GDP, 2003-08 ($bn, 2000 prices) 147
Table 139: Turkey real GDP forecast, 2008-13 ($bn, 2000 prices) 148
Table 140: Turkey consumer price index, 2003-08 (2000=100) 148
Table 141: Turkey consumer price index, 2008-13 (2000=100) 148



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