Pasta in Estonia

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Pasta in Estonia
Published on November 2010

Report Summary

Although pasta is considered an economy product in Estonia, the EU Food Aid programme, which is active in Estonia, had a direct
effect on pasta sales in 2010 as huge amounts of pasta, some 185 tonnes, were distributed to low income families and people in need
through several charitable organisations. The trend towards the home preparation of meals in Estonia did not have such a significant
effect on sales of pasta in 2010. A much more significant influence on pasta sales in Estonia in 2010 was...

Euromonitor International's Pasta in Estonia report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

Pasta in Estonia
Euromonitor International
November 2010
List of Contents and Tables
Executive Summary
Decline and Growth Alter in 2010
the Health Trend Continued To Be Overshadowed by Prices
Domestic Manufacturers Still Strong
Supermarkets/hypermarkets Continued As the Biggest Distributors
Modest, But Positive Growth Predicted
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010

Pasta in Estonia Page 1/6


Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009



Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Horeca Service Oü
Strategic Direction
Key Facts
Summary 2 Horeca Service OÜ: Key Facts
Summary 3 Horeca Service OÜ: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Kaupmees & Ko As
Strategic Direction
Key Facts
Summary 4 Kaupmees & Ko AS: Key Facts
Summary 5 Kaupmees & Ko AS: Operational Indicators 2007-2009
Company Background
Production
Rakvere Lihakombinaat As
Strategic Direction
Key Facts
Summary 6 Rakvere Lihakombinaat AS: Key Facts
Summary 7 Rakvere Lihakombinaat AS: Operational Indicators 2007-2009
Company Background
Production
Summary 8 Rakvere Lihakombinaat AS: Production Statistics 2009
Summary 9 Rakvere Lihakombinaat AS: Competitive Position 2009
Salvest As
Strategic Direction
Key Facts



Summary 10 Salvest AS: Key Facts
Summary 11 Salvest AS: Operational Indicators
Company Background
Production
Tere As
Strategic Direction
Key Facts
Summary 13 Tere AS: Key Facts
Summary 14 Tere AS: Operational Indicators 2007-2009
Company Background
Production
Headlines
Trends
Prospects
Category Data
Table 49 Sales of Pasta by Category: Volume 2005-2010
Table 50 Sales of Pasta by Category: Value 2005-2010
Table 51 Sales of Pasta by Category: % Volume Growth 2005-2010
Table 52 Sales of Pasta by Category: % Value Growth 2005-2010
Table 53 Pasta Company Shares 2005-2009
Table 54 Pasta Brand Shares 2006-2009
Table 55 Sales of Pasta by Distribution Format: % Analysis 2005-2010
Table 56 Forecast Sales of Pasta by Category: Volume 2010-2015
Table 57 Forecast Sales of Pasta by Category: Value 2010-2015
Table 58 Forecast Sales of Pasta by Category: % Volume Growth 2010-2015
Table 59 Forecast Sales of Pasta by Category: % Value Growth 2010-2015



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