About this report: Grocery Retail in Poland 2009, Market analysis and development forecasts 2010-2012 is a comprehensive guide to all important aspects of the market ' from consumer characteristics to sales values, commercial infrastructure to distribution channels and capital connections to mergers and acquisitions. More than 30 top companies in the marketplace are introduced via detailed profiles. The seventh edition of this popular document builds upon the solid data and forecasting up to 2012 completed for previous editions, and adds new features, as consumer research results conducted by PMR Research showing preferences and behavior of Polish consumer in regards to FMCG shopping.Word from the author: Economic recession and worsening consumer moods have contributed to significant factors to the slowdown of the retail market in Poland in 2009. Modern distribution channels perform better than traditional stores ' this year their consumers choose larger retail chains where they can be assured of lower prices. The economic crisis has been beneficial for discount stores offering low priced products and delivering the needs of the consumer in a local store format. On the other hand, franchise networks of small stores have been developing exceptionally fast this year. The difficult marketIf you are interested in complete coverage of:- the total market value.- the nature of Polish consumers ' their demographic characteristics, level of purchasing power and buying .preferences- value of the retail trade in Poland, the infrastructure that supports the industry and regional concentrations.- trends and events in the marketplace that affect solid decision making.- details of the main product distribution channels: hypermarkets, supermarkets (including delimarkets), .convenience shops, discounters, market places, online sales and others'then this is a report for you!

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Grocery retail in Poland 2009: Market analysis and development
forecast for 2010-2012
Published on December 2009
Report Summary
About this report:
Grocery Retail in Poland 2009, Market analysis and development forecasts 2010-2012 is a comprehensive guide to all important
aspects of the market ' from consumer characteristics to sales values, commercial infrastructure to distribution channels and capital
connections to mergers and acquisitions. More than 30 top companies in the marketplace are introduced via detailed profiles. The
seventh edition of this popular document builds upon the solid data and forecasting up to 2012 completed for previous editions, and
adds new features, as consumer research results conducted by PMR Research showing preferences and behavior of Polish
consumer in regards to FMCG shopping.
Word from the author:
Economic recession and worsening consumer moods have contributed to significant factors to the slowdown of the retail market in
Poland in 2009. Modern distribution channels perform better than traditional stores ' this year their consumers choose larger retail
chains where they can be assured of lower prices. The economic crisis has been beneficial for discount stores offering low priced
products and delivering the needs of the consumer in a local store format. On the other hand, franchise networks of small stores have
been developing exceptionally fast this year. The difficult market
If you are interested in complete coverage of:
- the total market value.
- the nature of Polish consumers ' their demographic characteristics, level of purchasing power and buying .preferences
- value of the retail trade in Poland, the infrastructure that supports the industry and regional concentrations.
- trends and events in the marketplace that affect solid decision making.
- details of the main product distribution channels: hypermarkets, supermarkets (including delimarkets), .convenience shops,
discounters, market places, online sales and others
'then this is a report for you!
Table of Content
Table of contents
Methodology of the report 9
Executive summary 13
The overall state of the Polish economy 19
Gross domestic product 19
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Employment 22
Wages 23
Inflation 24
Demographics 25
Income and expenditures of households 27
Income 28
Expenditures 29
Assessment of the current financial condition of
households and of consumer optimism 31
Retail trade in Poland 33
Value of retail sales 33
Seasonality 36
Rate of return 37
Trade infrastructure 38
Geography of trade 38
Shops: number, area, change 41
Polish grocery market 49
Value of the market 49
Largest Polish retailers 50
Leading grocery chains 54
Profiles of ten largest retail firms and groups in Poland 57
Jeronimo Martins Dystrybucja 57
Tesco 57
Emperia Trading Group 59
Carrefour 60
Eurocash 62
Auchan 63
Schwarz Group 64
Real 65
Bomi Capital Group 65
ITM (Intermarche) 66
Market trends 67
Consolidation of trade 67
Multi-format retail 69
Development of budget offer 70
Development of loyalty schemes 70
Expenditures on TV advertising 71
Main features of distribution channels 71
Large format stores 73
Hypermarkets 73
Main features and segment development 73
Profiles of hypermarket chains in Poland 79
Supermarkets 86
Main features and segment development 86
Delimarkets 89
Profiles of selected supermarket chains in Poland 90
Discount stores 104
Main features and segment development 104
Profiles of discount chains in Poland 107
Small format stores 111
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Convenience stores 111
Main features and segment development 111
Profiles of convenience stores in Poland 113
Petrol station stores in Poland 117
Petrol stations at chain stores 119
Other small format stores 120
Co-operative stores Spolem 122
Profiles of small format grocery chains in Poland 124
Specialist food stores in Poland 130
Online grocery trade 132
PMR survey ' preferences and shopping habits of
Polish consumers 135
Methodology of the survey 135
Structure of the sample 136
Shopping habits of Polish consumers 138
Person responsible for buying food and articles of everyday
use 138
Places to shop 139
Awareness of shops 140
Expenditures 143
Factors influencing the choice of a shop type 144
Loyalty scheme 145
Frequency 146
Number of hours devoted to shopping 146
Day and time of shopping 147
Using the car for shopping 148
Advertising brochures 149
Planning the shopping 149
Factors influencing the choice of food products 150
Promotional events and techniques 151
Online shopping 152
Economic climate and its impact on the shopping habits
of Polish consumers 154
List of graphs 157
List of tables 163
About PMR 165
Contact PMR 166
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