The music video promotes materialism, celebrity culture, and regressive gender roles. It features expensive cars, clothes, jewelry and other merchandise. Women are portrayed voyeuristically with little clothing and are treated as objects, while the male stars assert their superiority through wealth, women and rap lyrics about money. Camera angles consistently look up at the stars, reinforcing their power.

1. Representation in the music
video (The Game – ali
bomaye)

2. Anti-Realist
• Class/status.
• Plenty of materialism – lots of expensive cars,
clothes, jewellery and other merchandise.
• Cameras look up on the star to symbolise the star is
more powerful.
• The star and other artists repeadtly rap about
money and women to show they are superior .

3. Regressive
• Voyeuristic treatment to the female body shown in
the music video as the women hardly have any
clothes on and they are in the passenger or hood
(bonnet) of the car.
• The over use of the word (Bitch) in the lyrics
represents old fashion views.
• Strip club scene very voyeuristic.

4. Dominant value
• Materialism as there is lots of expensive clothes,
cars, jewellery and other merchandise.
• Celebrity culture of course as of all the tattoos that
the stars in the video have also the excessive talk of
money and cars also beautiful women

5. Star image
• Always low angle shots on “the game” and “rick
ross” in particular. Not so much on “too short “. But
this indicated/represents that they are more
powerful and rich even more than “too short”
maybe?
• Also lots of materialism expensive cars, clothes,
jewellery
• Lyrics about money

6. gender
• The women in the music video are only shown
briefly this maybe trying to show there not equal or
not as important.
• Treated in the video like another materialistic object
as females are only shown stood next to a car or in
the strip club.
• All the women are also in the back of the car.