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Key Account Management increased   &  sustainable customer value by better customer  knowledge &  multi -level  contact networks Reggy Mortier December 2010
Achieving “key account” loyalty ,[object Object],Better then competition !
[object Object],Key account profit  (value)
Multi-level & cross-functional ,[object Object]
No key account without an ,[object Object]
Objectives & outcome of  key account management ,[object Object],[object Object],[object Object],[object Object]

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Key Account Management Slideshare

  • 1. Key Account Management increased & sustainable customer value by better customer knowledge & multi -level contact networks Reggy Mortier December 2010
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