3. 3

4. 4

5. what is wor(l)d
values

6. ETUM EXCEPED ERFEROVITAS AS EAST
Lorae ium facus dis modit millaut volupid entotat
ariae illibus, sanimo temod molupta et eatiisquae
molupta ernatemqui sedi dit estio toMus.
Etum exceped erferovitas as eaquid expel
is rupta solenia cus ius alicienis molorem
sumquis exerum, optas a sit aut eatus ex eosto.

15. 3 Iconographic language
3.1 x
Iconographic
language
on off
emotional level
heart money flower leaf co2
smile iphone computer
user level
man woman married single guy boy
girl baby children senior elderly home
shopping 24h pig housewife retired mother
manager married secretary worker single
boyfriend girlfriend
15

16. 3 Iconographic language
applications level
contacts status instant add contact on-off search
messaging (to call/to chat)
softcall recents multicall credit setup
products level
cloud air wings iphone computer telephone
softsim isim wor(l)d membership business webmeet
home membership
business license 12$ 25$ 65$
business business
16

17. 3 Iconographic language
utility level
softsim isim + − × ÷
= straight under right left play
pause forward rewind print download forward
doc
flag level
argentina australia austria azores belgium brazil
canada chile china colombia croatia cyprus south
denmark france germany greece guadeloupe hong kong
hungary india indonesia ireland israel italia
luxemburg japan kazakhstan south corea malaysia malta
17

18. 3 Iconographic language
martinique mexico marocco netherlands new zeland norway
peru poland portugal puerto rico romania russia
singapore slovenia spain switzerland taiwan thailand
turkey uk usa venezuela
18

19. 3 Iconographic language
3.2 x
examples
17x
2x 2x 1x
2x 2x
19

21. 4 Corporate image
4.1 a
Letterhead
construction
A4
210 x 297 mm
* 60% reduction
DicSans 600 wt 9 pt
DicSans 300 wt 9 pt
Interlinea 10 pt
40 mm
Titles
DicSans 600 wt 14 pt
DicSans 300 wt 9 pt
DicSans 600 wt 9 pt
DicSans 300 wt 9 pt
21

22. 4 Corporate image
4.1 b
Letterhead
A4
210 x 297 mm
* 60% reduction
22

23. 4 Corporate image
4.2
Second sheet
A4
210 x 297 mm
* 60% reduction
23

24. 4 Corporate image
4.3 a
Business card
construction
85 x 50 mm
*original size
40 mm
DicSans 600 wt 8 pt
DicSans 300 wt 8 pt
Interlinea 12 pt
Interlinea 9 pt
Qualification
DicSans 300 wt 7 pt
Interlinea 12 pt
24

25. 3 Corporate image Basic Elements of Visual
4.3 b
Business card
85 x 50 mm
*original size
25

26. 4 Corporate image
4.4 a
Envelope
construction
230 x 110 mm
*60% reduction
DicSans 600 wt 9 pt
DicSans 300 wt 9 pt
Interlinea 10 pt
26

27. 4 Corporate image
4.4 b
Envelope
230 x 110 mm
*60% reduction
27

28. 4 Corporate image
4.5 a
Envelope bag
construction
B5
176 x 250 mm
*60% reduction
Brand
Recepient
DicSans 300 wt 14 pt
Info
DicSans 600 wt 9 pt
Interlinea 12 pt
DicSans 300 wt 9 pt
Interlinea 9 pt
28

29. 4 Corporate image
4.5 b
Envelope bag
B5
176 x 250 mm
B4
250 x 353
* 60% reduction
For all sizes of envelopes
will be used a standard
sticky / sticker.
29

30. 4 Corporate image
4.6 a
Billboard
construction
700 mm
700 x 100 mm
*15% reduction
30 mm
30 mm
30 mm
30 mm
193,3 mm 193,3 mm 193,3 mm
104,5 mm
Header
Brand
Visual
563 mm
Headline
1000 mm
DicSans 600 wt 90 pt
Interlinea 90 pt
Highlight
DicSans 600 wt 60 pt
Interlinea 60 pt
211 mm
Body copy
DicSans 300 wt 46 pt
Interlinea 50 pt
Footer
121,5 mm
DicSans 600 wt 26 pt
Interlinea 28 pt
DicSans 300 wt 26 pt
Interlinea 28 pt
30

31. 4 Corporate image
4.6 b
Billboard
700 x 100 mm
*15% reduction
31

32. 4 Corporate image
4.7 a
Brochure
construction
A4
210 x 297 mm
*60% reduction
Header
Brand
Visual
Headline
DicSans 600 wt 28 pt
Interlinea 28 pt
Highlight
DicSans 600 wt 18 pt
Interlinea 18 pt
Txt
DicSans 300 wt 14 pt
Interlinea 15 pt
Txt
DicSans 300 wt 14 pt
Interlinea 15 pt
Footer
DicSans 600 wt 8 pt
Interlinea 8,5 pt
DicSans 300 wt 8 pt
Interlinea 8,5 pt
32

33. 4 Corporate image
4.7 b
Brochure
A4
210 x 297 mm
*60% reduction
33