How Red Fox Clan makes more successful games by helping you understand your audience.

1. hello@redfoxclan.com
Red Fox Clan:
Building the reliable, trending, global
source for gamer opinions.

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Red Fox Clan helps gaming brands understand “what to
market to whom” and conduct competitive analysis.
We can do it faster than anyone, to give you real time insights into
your audience. This is possible by collect voluntary feedback across
diverse set of gamers on partner sites on the web.
How it works

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During research, brands can gain access to a real
time dashboard of their audience. Results can be
segmented by demographics or responses.
Test:
• Likability
• Demographics
• Download intent
• Position against competitors
• Game attribute ratings
What we do

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Case Study Background:
Arena Net is preparing for the October 23, 2015 release of “Guild
Wars 2, Heart of Thrones”.
Question:
“What features, did the gamers who were most likely to purchase
the game, care about most? Which competitors games did they
rank the highest?
Goal:
Increase the effectiveness of their marketing campaign, by
targeting the right gamers, with the right messaging.
Case study

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91%
Male
60%
Ages
18-24
2,000 Gamers
80% US &
Canada
20% Europe
Case study
Voluntary feedback was
collected from around the web,
driven by:
• Partner gaming websites
• Forums like reddit
• Targeted ads
• Red Fox Clans Community

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84% “Yes”
Case study
Do you plan on purchasing
GW2, Heart of Thorns in the
next 6 months?
(Gameplay)
Which Would You Prefer to
See GW2 Improve more?
76% picked PvE
(Competitor Ranks)
WoW 4.6/5 WoW 4.2/5
High Level Results

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Using the research
EmailSocial Ads Advertising
With the research gathered by Red Fox Clan, Arena Net could craft
their social, email, and advertising campaigns to focus on Player Vs.
Environment gameplay, targeted at WoW and League gamers.
Case study

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Appendix: Example Questions
Red Fox Clan offers 3 different styles of gamer polling. Each of these will include demographic
segmentation, and cross question segmentation.
Examples:
1. (1-5) Rankings.
• How likely are you to purchase this game in the next 3 months?
• How likely are you to recommend this to your friend?
• Rate how important multiplayer gaming is to you.
• How would you rank Competitor game A?
2. Stack Rank. (A vs. B, A vs C, B vs C)
• Which character are you more likely to play with?
• What excites you most about game X?
A. Unique Visuals
B. Diverse characters and play styles
C. Competitive MOBA style gameplay
D. Xbox One and Windows 10 crossplay
3. A vs B
• Have you purchased a game in the past 6 months? Yes or No
• Do you prefer to play on the PC or Xbox? PC or Xbox
4. Multiple Choice
• Which feature set do you most look for when trying new games? A, B, C, D