This document outlines a public relations plan for a sorority chapter with the goals of educating members and exemplifying positive values internally, and demonstrating gracious behavior externally. Internally, it focuses on empowering members, cultivating leaders, enforcing standards and accountability. Externally, it aims to convey a consistent brand message, nurture relationships and service, and maintain a classy reputation through involvement with campus, community, and philanthropic activities. The plan lists activities and assigns departments and officers responsible for implementation.

1. 365 PUBLIC RELATIONS PLAN
Rebekah Mena
(Spring 2014)
Page 1 of 3
I. Internal Public Relations
Goal: Educating confident women within our sisterhood and exemplifying a positive image of our Core Values by:
1) Empowering and encouraging our best practices in our daily lives
2) Investing more in our members/new members in order to cultivate great leaders
Publics: Chapter, International Gamma Phi Beta (International Council and volunteer leaders, CLCs and staff at International
Headquarters) and alumnae.
ACTIVITY
DEPARTMENT
RESPONSIBLE
RC
VISIT
(RC
initials
)
CLC
VISIT
(CLC
initials
)
RC-PR
REVIEW
(RC-PR
or SC-
NCR
initials)
EXECUTIVE
COUNCIL
RETREAT
(January/
February)
BEFORE
END OF
SCHOOL
YEAR
(May)
ALL CHAPTER
SISTERHOOD
RETREAT
AFTER BID
DAY
(August/
September)
OVERALL
REVIEW
BEFORE
OFFICER
TRANSITIONS
(DECEMBER)
CHAPTER’S
COMMENTS
Keeping Calendar Updated AVP
Enforcing punishments for study
hours (probation) and taking
action when girls’ GPAs drop
below requirements.
AVP/PR
Improving attendance by creating
more enthusiasm for events
(taking chapter’s interest into
consideration)
EVP
(sisterhood)
PRVP
(sunshine-
rewards)
Not rushing recruitment- having
planned recruitment schools, not
cramming it all into the few days
before recruitment
MVP
Getting girls more involved in
Panhellenic- making 1 panhellenic
meeting mandatory for sisters
each semester.
PAVP

2. 365 PUBLIC RELATIONS PLAN
Rebekah Mena
(Spring 2014)
Page 2 of 3
Enforcing Standards- making sure
girls are held accountable and
make sure that rules are being
enforced.
PRVP
Get a better understanding of
Ritual- having planned ritual
reviews, I-week practices, etc and
actually implementing them.
EVP
Communication- within
departments, if departments are
communicating well everyone will
be knowledgeable and be able to
communicate well to the entire
chapter
President,
AVP, EVP,
FVP, MVP,
PAVP, PRVP
Staying Positive- not gossiping
outside of our chapter and using
satisfactory
surveys/questionnaires to judge
our positivity and satisfaction
AVP, PRVP
II. External Public Relations
Goal: Demonstrating gracious behavior in-person and online when connecting with outside parties by:
1) Conveying a consistent brand message
2) Nurturing strong relationships and philanthropic service
Publics: Campus, community, Greek Life/Panhellenic, administration/faculty and family members.

3. 365 PUBLIC RELATIONS PLAN
Rebekah Mena
(Spring 2014)
Page 3 of 3
ACTIVITY
DEPARTMENT
RESPONSIBLE
RC
VISIT
(RC
initials
)
CLC
VISIT
(CLC
initials
)
RC-PR
REVIEW
(RC-PR
or SC-
NCR
initials)
EXECUTIVE
COUNCIL
RETREAT
(January/
February)
BEFORE
END OF
SCHOOL
YEAR
(May)
ALL CHAPTER
SISTERHOOD
RETREAT
AFTER BID
DAY
(August/
September)
OVERALL
REVIEW
BEFORE
OFFICER
TRANSITIONS
(DECEMBER)
CHAPTER’S
COMMENTS
Increasing Philanthropy Hours-
doing more philanthropies with
groups instead of just with
ourselves
PRVP
Doing more hands on
philanthropies- with our own
and with other charities
PRVP
Keeping a classy, positive, & well
put together reputation-
Enforcing Formal Friday and
enforcing punishments for
anyone who doesn’t participate.
EVP, PRVP
(standards)
Continue to be Inter-fraternal;
participate in other chapter’s
events and include all chapters in
our events
PRVP
Get more involved in our
community- participating in
community events, school
events, and with
clubs/organizations other than
Greek organizations.
PRVP