Talk from 7/18

1. PRODUCTS
THAT
COUNT
A community of product
managers, leaders & entrepreneurs
@ProductsCount, ProductsThatCount.com

2. Products That Count:
Making Addictive Products

3. Who am I?

4. New trends in tech
Consumerized Enterprise Software

5. What is Envested?

6. My Product Development Process
LISTEN
(intentional listening)
CHECK YOURSELF/ANALYZE
(come back up for air)
MEASURE
(analyze your results)
FOCUS
(get laser-focused)
ITERATE
(experiment with hypotheses/try new things)

7. 1. Doubling down on the Slack
integration
2. Moving users from
“transactional” to
“relationship building,”
essentially changing user
behavior
3. Revamping user
onboarding
3 examples for us to dig in…

8. 1. Choosing the Slack integration .
Focus
Listen
Check
yourself/
analyze
Measure
Iterate

9. 2. Transactional to relationship-building: getting people
connected on the platform
FocusListen Analyze MeasureIterate

10. 3. Onboarding
FocusListen Analyze MeasureIterate
How do we think about onboarding as an opportunity for creating deep user delight and
foundation for future behavior?

11. Takeaways…
Pointers at each point in process, what is easy and hard at each stage of
company?
Uncovering your
Secret Sauce
use two “secret sauce” lenses - 1) how do you filter perspectives and
choose who to listen to, and 2) how do you build your network to be able
to get the right inputs?

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Thank you.
PRODUCTS
THAT
COUNT