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What’s Next With Text?
WHATS NEXT WITH TEXT
● Nearly 20 years in healthcare and healthcare IT
● 5 years marketing for 20-physician integrated health group
● Expert in practice management & practice marketing
● Recognized speaker and author
● Published in Physicians Practice, Medical Economics, PAHCOM
Journal, HISTalk, HIMSS Media, and more
Lea Chatham
Content Marketing | Solutionreach
WHATS NEXT WITH TEXT
Outdated Communication Methods
Communication is changing. The way we maintain relationships
is changing. Communication methods that were once
considered personal and engaging can often be considered
● Invasive
● Outdated
● Ineffective
WHATS NEXT WITH TEXT
www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/2-23-2016-10-31-58- am-2/
Do What Patients Are Doing
WHATS NEXT WITH TEXT
What Does the Growth of Texting
Mean for You and Your Practice?
WHATS NEXT WITH TEXT
Don’t Be Ignored
90% of cell phone users
ignore incoming phone calls.
WHATS NEXT WITH TEXT
Don’t Be Intrusive
WHATS NEXT WITH TEXT
Be Seen
Quick math tells us that texts are almost 5 times more likely to be read.
WHATS NEXT WITH TEXT
Get a Response
Seconds vs. minutes. It’s almost poetic.
WHATS NEXT WITH TEXT
Save Time
Texting your patients takes less time than a phone call. A lot less.
WHATS NEXT WITH TEXT
Save Time
WHATS NEXT WITH TEXT
It’s What Patients Want
Here’s the proof that texting is preferred in healthcare. But
what should you text?
WHATS NEXT WITH TEXT
What’s the Best Practice?
Use Your Existing Phone Line To Send Texts
It’s easy to implement. No need to port a landline number. No phone system to
install. Connecting to your own landline works with your existing landline number.
That way patients can text or call your office from 1 single number.
WHATS NEXT WITH TEXT
And to…
• Allow patients to easily initiate conversations
• Prioritize and flag messages for responses
• See a the full message history (for context)
WHATS NEXT WITH TEXT
It Cuts Down on Phone Time and Cost.
Significantly. Phone calls can cost a practice more than $6 a piece
after you factor in staff wages. That’s crazy.
WHATS NEXT WITH TEXT
Effective Patient Communication Begins with Having
Conversations with Your Patients.
Where they can communicate with you instantaneously
WHATS NEXT WITH TEXT
INTRODUCTION
• It opens up a new communication channel.
• Patients can initiate the conversation.
• Their interaction is unique to them.
What do These Real Conversations
Mean for Patients?
WHATS NEXT WITH TEXT
• Messages can be prioritized for follow-up.
• You can access full message history.
• It’s easy to identify message senders.
• You can streamline common tasks like reminders and recalls.
What do Real Text Conversations Mean for Your Practice?
WHATS NEXT WITH TEXT
Deliver Interactive Appointment Reminders
Phone Text Email
WHATS NEXT WITH TEXT
Yes, I will be there
Creating the Perfect Appointment Reminder
WHATS NEXT WITH TEXT
With Automated Recall Notices
Re-engage Overdue Patients
• Keep patients active
• Customized recall schedules
• Increased revenue
WHATS NEXT WITH TEXT
WHATS NEXT WITH TEXT
moreinfo@solutionreach.com 801.876.5565
www.solutionreach.com
Learn More

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February Webinar: "What's Next with Text"

  • 2. WHATS NEXT WITH TEXT ● Nearly 20 years in healthcare and healthcare IT ● 5 years marketing for 20-physician integrated health group ● Expert in practice management & practice marketing ● Recognized speaker and author ● Published in Physicians Practice, Medical Economics, PAHCOM Journal, HISTalk, HIMSS Media, and more Lea Chatham Content Marketing | Solutionreach
  • 3. WHATS NEXT WITH TEXT Outdated Communication Methods Communication is changing. The way we maintain relationships is changing. Communication methods that were once considered personal and engaging can often be considered ● Invasive ● Outdated ● Ineffective
  • 4. WHATS NEXT WITH TEXT www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/2-23-2016-10-31-58- am-2/ Do What Patients Are Doing
  • 5. WHATS NEXT WITH TEXT What Does the Growth of Texting Mean for You and Your Practice?
  • 6. WHATS NEXT WITH TEXT Don’t Be Ignored 90% of cell phone users ignore incoming phone calls.
  • 7. WHATS NEXT WITH TEXT Don’t Be Intrusive
  • 8. WHATS NEXT WITH TEXT Be Seen Quick math tells us that texts are almost 5 times more likely to be read.
  • 9. WHATS NEXT WITH TEXT Get a Response Seconds vs. minutes. It’s almost poetic.
  • 10. WHATS NEXT WITH TEXT Save Time Texting your patients takes less time than a phone call. A lot less.
  • 11. WHATS NEXT WITH TEXT Save Time
  • 12. WHATS NEXT WITH TEXT It’s What Patients Want Here’s the proof that texting is preferred in healthcare. But what should you text?
  • 13. WHATS NEXT WITH TEXT What’s the Best Practice? Use Your Existing Phone Line To Send Texts It’s easy to implement. No need to port a landline number. No phone system to install. Connecting to your own landline works with your existing landline number. That way patients can text or call your office from 1 single number.
  • 14. WHATS NEXT WITH TEXT And to… • Allow patients to easily initiate conversations • Prioritize and flag messages for responses • See a the full message history (for context)
  • 15. WHATS NEXT WITH TEXT It Cuts Down on Phone Time and Cost. Significantly. Phone calls can cost a practice more than $6 a piece after you factor in staff wages. That’s crazy.
  • 16. WHATS NEXT WITH TEXT Effective Patient Communication Begins with Having Conversations with Your Patients. Where they can communicate with you instantaneously
  • 17. WHATS NEXT WITH TEXT INTRODUCTION • It opens up a new communication channel. • Patients can initiate the conversation. • Their interaction is unique to them. What do These Real Conversations Mean for Patients?
  • 18. WHATS NEXT WITH TEXT • Messages can be prioritized for follow-up. • You can access full message history. • It’s easy to identify message senders. • You can streamline common tasks like reminders and recalls. What do Real Text Conversations Mean for Your Practice?
  • 19. WHATS NEXT WITH TEXT Deliver Interactive Appointment Reminders Phone Text Email
  • 20. WHATS NEXT WITH TEXT Yes, I will be there Creating the Perfect Appointment Reminder
  • 21. WHATS NEXT WITH TEXT With Automated Recall Notices Re-engage Overdue Patients • Keep patients active • Customized recall schedules • Increased revenue
  • 23. WHATS NEXT WITH TEXT moreinfo@solutionreach.com 801.876.5565 www.solutionreach.com Learn More