This document summarizes information about the South Jersey Times newspaper. It was formed in 2012 by combining several smaller county newspapers from the region. This allowed the newspapers to have a larger readership and share content as individual county papers were struggling due to technological changes. The South Jersey Times is based in Mullica Hill, New Jersey and aims to serve the communities of Camden, Cumberland, Gloucester, and Salem counties with more local news and events coverage compared to larger mainstream media outlets.

1. Rebecca Brown
CLD 320- Final Project

2.  Originally…
 Gloucester County Times 1897
 Salem Messenger and Sunbeam- 1891
 The News of Cumberland County- 1879
 In 2012, became the South Jersey Times

3.  Located in Mullica Hill, New
Jersey

4.  Purpose: Serve the South Jersey area of New Jersey in Media Publication
 Covers media publications of Camden, Cumberland, Gloucester and Salem County
 30,000 subscriber fan base

5.  Why do they exist: Individual county newspapers were losing their business due
to the rise of technology, so they changed the smaller papers into one large
newspaper.
 This gave readers more to read than just what was going on in their county, as
well as helped the South Jersey community keep their newspaper system alive.
 Target Audience/Community: South Jersey Members of Camden, Cumberland,
Gloucester and Salem Counties

6.  Shows opportunities to serve their community
 Lists times and dates for town meetings
 Shows achievements of individuals in that town
 Job listings
 More personal than main steam media
 Helps up and coming reporters start their career

7.  https://www.nj.com/
 https://www.nj.com/south/
 https://www.nj.com/opinion/2019/04/growing-movement-connects-nj-farmers-and-
schools-opinion.html
 https://www.youtube.com/watch?v=pVGaGUIeBBg&t=2s

8.  Lack of participation- young families moving into the counties
 Keeping their community happy, while doing what they need to do
 Financial Stability
 Technology

9.  Very effective!
 Advertised well
 More personal than main stream media
 More affordable than TV
 Benefit from finding an audiences that value the print media

10.  Newspapers in the house
 Featured in the newspaper
 Very personal- makes what you do feel important

12.  Combining the papers
 Independent media
 Participatory media
 Nj.com

13.  Decreased fan base due to technology
 A lot of Sunday Paper people (only get the paper once a week)
 Head office for the South Jersey times is not centrally located

14.  What are your opinions on combining the local newspapers into one?
 Should they invest in their own website or stick with NJ.com?