The 84% You're Missing: Rethinking Your On-Demand Webinar Strategy
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Think about the other side of a webinar - not the email blasts or follow-up calls. We’re talking about the recording. How are you using it to supplement all the effort you put into the live event? A recent survey of over 400 B2B consumers found that only 16% prefer to watch a webinar live. If you have no on-demand strategy in place you might be missing the biggest trend in lead generation from webinars: the 84% of people who don’t attend the live event. Great webinars take a ton of time and effort to produce, so the process shouldn't stop there. Don’t let the largest portion of your leads slip through the cracks – catch them on the other side of the webinar. Watch the webinar at: https://www.youtube.com/watch?v=eLFFH0wZnhk https://www.youtube.com/watch?v=IQjKVvE0S8A https://www.youtube.com/watch?v=h1aK9JbiwXY
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The 84% You're Missing: Rethinking Your On-Demand Webinar Strategy
- 1. 1 The 84% You’re Missing: Rethinkingyouron-demandwebinarstrategy
- 2. 2 62% of all B2B marketers now use webinars. Source: Content Marketing Institute
- 3. 3 Average # of Webinar Registrants: 300-500
- 4. 4 Typically 84% of registrants don’t care if they see the live event! But wait…
- 5. 5 What are those leads doing? Watching the recording?
- 6. 6 Maybe.
- 7. 7 But probably not all of it.
- 8. 8 So… Let’s break down the cost Technology ($417) + Equipment ($583) + Promo costs ($2750) + Staffing Expenses ($200) $3,950= 1. 2. 3. 4.
- 9. 9 Avg. Registration: 260 Avg. Attendance Rate: 38% = 98 attendees 30% turn into qualified leads = 29 Quick Facts
- 10. 10 Cost of a webinar ÷ qualified leads = Cost of a qualified webinar lead What is the cost of a webinar lead?
- 11. 11 $3950 / 29 = $136 Webinar attendee CPL What is the cost of a webinar lead? $3950 / 69 = $52 Webinar registrant/recording CPL
- 12. 12
- 13. 13 What should my recordings look like?
- 14. 14 Quick Reminder *Yes people forget… PRESS RECORD!
- 15. 15 Relevant Context Do NOT reference PAST or FUTURE info
- 16. 16 Engage All Viewers Use a poll Engaged To keep The audience
- 17. 17 Create a webinar within a webinar. Create Sections
- 19. 19 Embed Your Recordings These tools allow you to embed your recording on different web pages.
- 20. 20 BOSTON, MA | AUGUST 19-22, 2013 Click here to learn more: ReadyTalk Resources
Editor's Notes
- I like the purple Do you think we should add Vidyard’s logo to this too?
- Great graphic! I highlighted the text in green I made ‘2014 Statistic’ and “Source..’ a little smaller
- Added ‘# of’ I deleted the ‘Overall Average…’
- Changed ‘But wait’ a bit Formatted the copy
- What are all these registrants, or leads, doing? these people that are waiting for the recording – will they actually watch it? Maybe. It probably depends on how much time they have – so they may not be watching all of it. And I’m going to dive into some of these best practices in a minute on how to format that content so it’s digestible but I want to take a quick look at the cost side of things which is usually what it all boils down to for a marketer – ROI. SO – so what does it matter if these people do or don’t attend my webinar…
- Can you remove ‘What are those leads doing?’
- Can you remove ‘What are those leads doing?’
- This slide looks really good!
- Can you make a separate slide for ‘What is the cost of a webinar lead?’ with the money image? I made the text a little larger, but you may be able to make it even bigger when you remove the ‘What is the cost…’
- Can you make a separate slide for ‘What is the cost of a webinar lead?’ with the money image? I made the text a little larger, but you may be able to make it even bigger when you remove the ‘What is the cost…’
- I made ‘Webinar attendee..’ a bit bigger
- I love what you did with the recycling theme. Did some reformatting
- Reformatted ‘Press Record’ Made all the ‘Tip #’s smaller
- Deleted ‘in that webinar.’ Do you think that’s ok? Made font larger
- So creative! Changed poll color Can you flip the chart so it reads horizonally?
- Added ‘Repurpose’ Changed a few other things
- Changed heading to ‘Embed Your Recordings’