1. An AED is a portable device that automatically diagnoses and treats ventricular fibrillation and ventricular tachycardia through defibrillation, allowing the heart to reestablish an effective rhythm. AEDs are designed for layperson use and their use is taught in basic life support classes. 2. MEDIKA focuses on improving hearing aid technology through innovations like patented screw silicon technology that allows for invisible and comfortable fittings without impressions or molding. 3. MEDIKA's strategy is to standardize hearing aid sizes and technologies to gain efficiency while still offering customized solutions for more severe hearing loss cases through integrated silicon aids and 3D scanning.

2. 1-a. CI & BI
美德卡助听器 Dr.M
Cyber Audiologist

3. 1. a. Ray’s development History
AED(Automated External Defibrillator)?
AED is a portable electronic device that automatically
diagnoses the potentially life threatening cardiac arrhythmias of
ventricular fibrillation and ventricular tachycardia in a patient,
and is able to treat them through defibrillation, the application ATTACH PADS
of electrical therapy which stops the arrhythmia, allowing the
heart to reestablish an effective rhythm. Press the flashing
Shock delivered
Stand Clear
Shock Advised
AEDs are designed to be simple to use for the layman, and the Orange button
use of AEDs is taught in many first aid, first responder and
basic life support (BLS) level CPR classes.
CPR 30:2 00:00:12
※ SCA : Sudden Cardiac Arrest
119조기 조기 조기제세동 조기
도움요청 심폐소생술 (AED) 전문치료

4. 1-b. The way of MEDIKA
We Just Tune Up!
Not Mercedes/BMW But BRABUS/AMG

6. 1-c. Technology Innovation (3mm)

7. 1-c. Competitor’s Standard
Visible = Less Satisfaction

8. 1-c. Competitor’s Standard
Visible = Less Satisfaction

9. 1-c. MEDIKA Way - Invisible & Comfortable
Patented Screw Silicon Tech.

10. 1-c. MEDIKA Way
Invisible = More Satisfaction

11. 1-c. MEDIKA Way
Invisible = More Satisfaction

12. 1-d. Service Innovation (Smart, Smart, Smart!)
• Smartphone
• Fitting
• D/B management
(inbound/outbound call & SMS)
• Audiometry (FDA / non-FDA)
• Visiting Service
• Recruiting
• Training
• Logistics

13. 2-a. Strategy - Technology - Ultimate Standardization
Gain
MEDIKA Solution sizes
required
Symmetric Standard IIC
~35dB Integrated Silicon
with a screwed rib CIC
Asymmetric Standard mITC
35dB~45dB Integrated Silicon
with a screwed rib ITC
MEDIKA’s screwed rib Customized Shell Below 20% of
liberated us from (Conventional) customers
impression & molding. 45dB~65dB Customized Highest
Integrated Silicon Quality
with a screwed rib (3D scanning)

14. 2-a. Strategy - Technology - Smart Smartization
How To
Franchise Smart

15. "If we serve clients today as we
did yesterday, we rob our clients
of their rights to communicate
better."
– Ray Ryu
Thank you.