Author: Ravi M Kulkarni

1. Presentation By:
Ravi M. Kulkarni
Chandrakant Harti
Basavaraj Galapnavar
Prasanth Matpathi
Maruthi E K

2. Headquarter Operating Structure in Coca-Cola in India w.e.f 01-04-2014

3. Selection Tools at Coca-Cola
The selection process will vary depending on the
position you are applying for, as one process can
not fit all the different roles we have here at
CCE. however, in most cases a combination of
any of the following tools will be used:
1)group exercise
2)presentation
3)psychometric test
4)roles play/situational exercises
5)interview

4. Selection Process at Coca-Cola
(Outdoor)
Ads in Newspapers & Website.
Candidates Apply through C.V.
Eligible Candidates are Called for Written Test.
Screening Interview.
Major Interview.
Joining.

5. Selection Test
• Concept Of Reliability & Validity:
“The reliability of an assessment test is the
extent to which it measures learning
consistently”.
“The validity of an assessment test is the extent
by which it measures what it was designed to
measure”.

6. Classification of Employment Tests
• Test of Cognitive abilities
(Aptitude test, Intelligence test)
• Physical & Motor abilities test
(static strength,Stamina, Body coordination)
• Personality & Interests
(Attitude, Motivation, Temperament)
• Achievement test
(Job knowledge)

7. Tests Taken at Coca-Cola
• Personality test
extraversion, conscientiousness, openness to
new experiences, optimism, agreeableness,
service orientation, stress tolerance, emotional
stability, and initiative or proactivity.
• Psychological test
Measure an individual's mental and/or
behavioural characteristics.

8. • Critical Degree related test
These tests are conducted by Company to test
the previous degree & Qualification.

9. • Their major recruitment source is E-Recruiting.
• They are working on such type of advertisements which
are according to the Job description and specification.
• Their recruitment adds are published by the their Media
department.
• Adds and vacancies banners are being offered by every
territory as demanded.
In Coca Cola

10. • In coca cola for Selection there is HR department
• But only they involve only in major hiring
• Mostly the labor and middle level management is hired by the plant
authorities
• They follow the decentralization approach. The country Manager is
responsible for all matters
There is a proper selection process according to the
international standards
In Coca Cola

11. • Coca cola gets data by both manual and online application form.
• They offers different ways to apply for job at their website
• They have a separate department which only deals with that
matters.
• This is called Data bank department. Conducted by Coca cola
• They have not yet adopted the polygraph, graphology, Bib and
other advance sources
• Their major focus is on the Background investigation.
In Coca Cola

12. Types of employment tests.

13. • Coca cola conduct various types of tests for different needs
• First of all they conduct a aptitude test to check academic
knowledge.
• They also conduct the work sample test for technical seats
• The behavioral test comes at end . Conducted only for final
candidates
• A survey show that they conduct about 5 tests for one
recruitment.
• Tests are conducted on both region and head quarter level
In Coca Cola

14. BCG MATRIX OF COCA-COLA

15. Question
Mark
STAR
CASH
COW
DOG
HIGH LOW
HIGH
LOW
BUSINESS
GROWTH
RATE
MARKET SAHRE

16. REFERENCES
• http://heritage.coca-cola.com/
• http://en.wikipedia.org/wiki/Coca-Cola
• www.tonylea.com/2007/coca-cola-case-study/
• http://inventors.about.com/od/sstartinventio
ns/a/soft_drink.htm
• http://globaledge.msu.edu/industries/food-
and-beverage/